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Cloud customer relationship management (CRM) giant Salesforce is planning to run more of its services in the Amazon Web Services (AWS) public cloud, as it prepares to expand its operations into new markets.
The deal will see Salesforce move a number of its sales, analytics and service offerings to AWS, having previously used the infrastructure-as-a-service (IaaS) firm's resources to run its Marketing Cloud Social Studio offering, as well as its platform-as-a-service (PaaS) product Heroku.
Marc Benioff, chairman and CEO of Salesforce, said: "There is no public cloud infrastructure provider that is more sophisticated or has more robust enterprise capabilities for supporting the needs of our growing global customer base."
Andy Jassy, CEO of AWS, said Salesforce is the latest in a long line of companies to migrate their business-critical operations to its public cloud for agility and efficiency purposes.
"Companies rely on Salesforce to transform their businesses, and we are thrilled Salesforce has chosen AWS as their public cloud infrastructure partner, helping them continue to scale, add new services and maintain their incredible momentum," he added.
News of the expanded arrangement follows on from reports in May 2016 about Salesforce using AWS to run its internet of things (IOT) cloud service, which is expected to go live later in 2016.
It also comes at a time when a number of historical AWS customers have outlined plans to adopt a multi- or hybrid cloud strategy, whereby they supplement their use of the firm's public cloud services with competing offerings or shift some of their infrastructure back on-premise.
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- Spotify is to shift its IT infrastructure to Google Cloud Platform and wind down its reliance on private datacentres to keep up with the growing demand for its music streaming services.
- Video-streaming service Netflix completes its seven-year push to reduce its reliance on private datacentres so it can run all its operations in the AWS cloud.
The latter is an approach cloud storage firm Dropbox -- a major user of the AWS Simple Storage Service (S3) -- embarked on, and claimed building its own infrastructure is more financially viable.
Music streaming site Spotify, meanwhile, is in the throes of adopting the Google Cloud Platform to replace some of its more traditional datacentre workloads, while continuing to tap up AWS and its cloud storage services elsewhere in its infrastructure.