YouSendIt rebrands to Hightail

After a year in the job, CEO Brad Garlinghouse makes a bold move and changes the cloud service provider’s name from YouSendIt to Hightail

One of the biggest brands in cloud file sharing has decided to change its name after almost 10 years of operations.

YouSendIt, which offers a solution for transferring large files across the internet, has now become Hightail in an attempt to re-ignite the company’s fortunes and give it a revamped identity.

The move comes following a shake-up at the executive level last year. Brad Garlinghouse left his job as head of consumer products at AOL to take over as CEO and has since brought in new faces across the executive level, working towards this bold move.

“The launch of Hightail is more than simply a new name,” said Garlinghouse. “It signifies the beginning of a new company with new products and a new way of thinking.

“We have already far outgrown our original use case of only sending large files, and our name should reflect where we are as a company today as well as where we want to go in the future.”

The company boasts 43 million users across the globe and has promised to bring in support for a number of new languages in the coming months. It also wants to build on its enterprise customer base, where it claims to have 98% of the Fortune 500 using the service.

Maureen Fleming, vice-president of business process management and middleware research programmes at IDC, supported the change.

“As the leading player in cloud file transfer, the name YouSendIt was perfect for the time,” she said. “Today, the company has a broader set of offerings that extends into the high-growth cloud file sharing market.

“The new name provides Hightail with a brand that allows the company to evolve as customer needs evolve.”

Read more on Cloud computing services