Kent County Council has hit back at criticism that it spent nearly £13,000 on training members of staff to use sites such as Twitter and Facebook between October 2009 and October 2010.
The comments follow a Freedom of Information request from The Sun newspaper which revealed the total cost of the council's social media spend during this period.
Roger Gough, Kent County Council cabinet member, defended the training as providing valuable ways for employees to communicate with members of the public.
He said, "We are in the 21st Century and as a council we need to move with the times. We know that our residents are using social media every day. We have to use all types of media to talk to our residents, so that they can have a say in the services we provide.
"This training ultimately means that residents can have a real input into their council and talk to us in the way they want to," he added.