A new survey by Strand Consult’s has identified partnerships as the vital element that will bring about success for those involved in the mobile broadband value chain.
It says that the suppliers who will make the most of these changes, and hence be in a position to offer best value to users, will be those who analyse the market and focus on creating the partnerships that must be in place for the new market conditions.
Yet the analyst warns that even though there are an increasing number of players basing their business on partnerships, simply launching partnerships is no guarantee to being successful with one.
Mobile broadband customers should be aware, the analyst says, that the future focus of mobile broadband suppliers will be on creating value through services and working with partners that have an ability and willingness to create traffic on mobile broadband providers’ networks.
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