ReachForce, a worldwide provider of OnDemand Data Services, has launched a new application for CRM designed to deliver insight into an organisation's sales funnel.
The new software, currently known as "Fountainhead," pulls wins data from salesforce.com and conducts an analysis providing a marketing-centric view of what is going on in a company's sales pipeline.
Fountainhead allows marketers to visualise and quantitatively gain insights into the sales channel, showing where a company is winning deals and providing predictions based on historical data regarding what kinds of deals move the fastest through the sales pipeline. The company believes that the software as a service (Saas) offering will bridge the gap between sales execution and marketing campaigns.
By understanding current customer wins and the markets these companies are in, ReachForce says that marketers are able to drive smarter lead generation programs and initiatives that align with business goals. Fountainhead aims to accomplish these goals by turning static CRM data into actionable marketing and sales campaigns based on an organization's current wins and deal velocity.