Siebel sights SMEs for CRM

Siebel Systems has launched a three-pronged strategy focused on enabling small and medium businesses to achieve sales, marketing,...

Siebel Systems has launched a three-pronged strategy focused on enabling small and medium businesses to achieve sales, marketing, and service success.

The CRM supplier believes that through the unique combination of a customer-centric go-to-market model, value-added partner ecosystem, and proven CRM offerings, its SME strategy addresses the specific sales, marketing and service needs of the target audience.

Siebel claims to be the only CRM provider that delivers both a hosted and on premise solution offering small and medium-sized companies a choice of deployment options based on their needs.

For growing companies seeking a complete, fast to deploy CRM offering, the company offers Siebel CRM OnDemand, described as a hosted solution requiring no upfront investments in hardware or software and no additional maintenance, upgrade or support costs.

Siebel CRM OnDemand delivers real-time and historical analytics, built-in contact centre capabilities and pre-built industry-specific solutions. Hosting is provided by IBM hosting services

For SMEs that prefer to maintain control of their hardware and applications onsite, there is Siebel CRM Professional Edition that provides configurable, extended CRM functionality through customisation and integration tools. Siebel CRM Professional Edition can be adapted and expanded with additional modules to meet users’ growing needs.

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