Most US home internet users now have broadband, according to a survey by NetRatings.
While the total number of home internet users has reached a plateau in the US, those who do use the internet are adopting broadband at a rapid pace, according to Marc Ryan, senior director of analysis at the audience measurement company.
In July, there were an estimated 63 million broadband users, or 51% of all home internet users, compared with 61.3 million dial-up users.
A year earlier, broadband users were just 38% of home internet users, at about 42.8 million, Ryan said.
Over the same period, the total number of Americans using the internet at home grew by less than 10%, from 113 million in July 2003 to 124 million in July 2004, according to NetRatings.
Special offers for broadband services, as well as the growing use of multimedia on the web and the availability of music and video downloads, prompted internet users to use the faster service, Ryan said.
Broadband was most prevalent among 18- to 20-year-olds, 59% of whom used the faster technology, according to NetRatings.
The second highest broadband rate was among children aged two to 11, at 58%. Most home internet users aged over 50 still use narrowband, the company said.
The NetRatings survey used a panel of 50,000 participants selected through calls to randomly-generated phone numbers.
Stephen Lawson writes for IDG News Service