Intelligent content creation

Effectively and efficiently communicating with your customers, partners and employees depends more and more on being able to...

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Effectively and efficiently communicating with your customers, partners and employees depends more and more on being able to quickly and easily access accurate, relevant data.

 

 

However, log jams on web team processes often prevent content experts from quickly sharing or publishing vital information to key audiences.

This can seriously hamper the forward momentum and profitability of an enterprise. Added to this, web teams are overwhelmed with requests to regularly publish high quality new content – while at the same time managing vast amounts of existing web pages and rich media across external websites and internal corporate portals.

These are weighty problems. But there are viable and cost-effective solutions. One of the keys is for organisations to give non-technical contributors the tools to author and publish content to maintain consistency and quality without burdening web teams with costly and time-intensive manual updates.

By re-configuring information representation technologies to treat content as an asset in the corporate IT infrastructure, businesses can realise the benefits of reusable and agile content. But first, they need to move from ad-hoc and costly content creation to componentisation and then to the appropriate content services.

 XML and web services are the keys to this transition to help organisations realise the full value of their content. With these technologies now comfortably in the mainstream of enterprise software, this process is more achievable than ever.

Microsoft Office system 2003 provides XML support in a number of existing Microsoft programs, along with some newer partner providers including Factiva, Gale and elibrary who bring integrated search tools to the Microsoft offering.

Microsoft developed the products in an effort to improve information intelligence, streamline process management, improve teaming and collaboration, and create a more personalised environment for the business user. Office 2003 integrates with Microsoft SharePoint products and technologies; offers XML support in Microsoft Office Word 2003, Microsoft Office Excel 2003, and Microsoft Office Access 2003; and supports Information Rights Management.

Getting the results you want - the Microsoft solution

Using Word 2003 to create an intelligent editing environment means you can link to other record systems using the XML integration built in. With task pane integration, Word 2003 can integrate other sources of content like Factiva news archives or other repositories.

Word 2003 can also be used for initiating workflow, reducing backlogs, context sensitive help, custom UI and non-invasive error handling. Using integrated instant messenger, the author can track and receive notifications from other editors about the workflow of that material.

Word 2003 can then export the content into different formats or repurpose it for different media or audiences. Using integrated XML, it can send the structured content directly to another system or company via web services.

For more structured, forms based content, InfoPath 2003 gives even more control over the content ensuring consistency of entries and content aggregation with the same XML integration to and from other systems.

Integration with Windows SharePoint Services enables back-end storage, searching, processing and management of this information with great out-of-the-box integration.

Case study

 “If this solution is successful, we can replicate our existing structure, meaning our authors don’t feel intimidated or uncomfortable.”
Joel Greenberg, Director of Strategic Development, Open University

Find out how the Open University is considering changing course

Read more on IT strategy

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