Collaboration tools to pick up pace by 2014: Gartner

Gartner predicts collaboration tools market to take off by 2014. Check out what will play a major role in this change.

According to research firm Gartner Inc., 10% of the enterprise market will use cloud email and collaboration tools by year-end 2012 to year-end 2014 and this figure is expected to increase manifold to touch 55% by 2020. However, the transition to cloud-based email and collaboration tools will be slow and will only pick up by year end 2012.

According to Tim Austin, vice president and fellow at Gartner, the slow adoption rate can be attributed to three primary reasons: The first is asset inertia, in which case, organizations expect to gain maximum value from their investments in email rather than immediately switching to collaboration tools and services. Secondly, senior IT heads’ decision to shift to using collaboration tools is more of a cost cutting measure than a business transforming one. And lastly, the collaboration tools and plans offered by different vendors are misleading.

Most organizations prefer to still hang onto small, dedicated, on- premise systems when the question arises of the adoption of collaboration tools. This is especially so when it comes to accounts of C-level executives since their communications are regularly scrutinized at semi-regular intervals. However, implementation of cloud email and collaboration tools are currently more widespread among small enterprises and also in retail, hospitality and manufacturing industries depending on their readiness to embrace these collaboration tools depending on the service provider. However, these industries are treading with caution.

Gartner tips collaboration tools to be the next big thing for the next generation of communication and collaboration technologies used in enterprises, as many see this as a cost reduction technique and expect the prices in the market to fall further.

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