Packet Vision and Juniper will market the services jointly to IPTV operators in North America, Europe and Asia Pacific.
"By interoperating with Juniper's unique multiplay architecture, our ability to enable targeted, addressable and interactive advertising is enhanced, benefiting viewers, advertisers, IPTV operators and broadcasters alike," said Richard George, general manager for Packet Vision.
Packet Vision's service to broadcasters enables advertisers to select their audience by geographic or demographic profile.
"Viewers see only advertising that is relevant to them, resulting in better engagement and less waste for advertisers," said George.
The system includes an ad server, splicer and router in a single rack-mountable box at the operator's network, which interacts with an ad campaign management system hosted by Packet Vision.
Doug Erickson, director of worldwide alliance and channel development at Juniper, welcomed Packet Vision to the J-Partner Solutions Alliance Program. He said the partnership would enable service providers to tap into additional revenue from IPTV.