Dalai Lama trumps Archbishop of Canterbury in digital league table

What claims to be the world's first system to measure an individual's digital status was launched today.

What claims to be the world's first system to measure an individual's digital status was launched today.

Garlik, an online identity service, has undertaken an analysis of the nation's digital profiles to create a rating system called QDOS, which measures an individual's digital status - the way in which each of us is perceived in the online world.

Protecting digital identities from identity fraud is just half the story, it says, as digital status increasingly opens up opportunities and influences decisions made about each of us.

Garlik CEO Tom Ilube said, "As the HMRC events of the last week have graphically demonstrated, everyone has a digital identity whether they like it or not, and these identities are valuable and worth protecting.

"But this is just one side of the digital coin - the other is your digital status, which is a valuable and positive asset that determines how we are perceived and the opportunities available to each of us."

According to research from Garlik, Britons are increasingly making decisions based on digital status.

Already, 16% have chosen their new home based on how their prospective neighbours appear online, and 12% have researched potential dates prior to meeting them. And one in ten parents (11%) have decided where to send their children to school based on the digital status of prospective teachers.

The findings also reveal that individuals are making employment and hiring decisions based on information sourced online.

Garlik says 20% of Brits have researched a prospective boss before accepting a job, and 32% have searched online to find out more about tradespeople and professionals, from plumbers to lawyers, before hiring them to do a job.

Celebrity web ratings

Garlik says the status of digitally savvy musician Lilly Allen (Q8850) dwarfs rock legend Mick Jagger (Q6338).

At the same time, the ratings of leading politicians Gordon Brown (Q6580) and David Cameron (Q5397) are trounced by the likes of US presidential hopeful Barak Obama (Q10614).

In the world of religion, the net-savvy Dalai Lama (Q5590) is comfortably ahead of the Archbishop of Canterbury (Q4618).

Garlik says an individual's status in the digital world is made up of four key components: popularity, impact, activity and individuality.

QDOS scores are ranked as follows:

Low = c.500

Medium = c.1,000

High = 2,000 plus

Digital Celebrity = 5,000 plus

A QDOS score is comprised of four main components - popularity, impact, activity and individuality. Each component is scored separately and these are combined to form a total QDOS score.

Popularity measures the number of people one engages with online and the size of their personal network. Impact is based on the number of people who listen when an individual blogs/posts online. Activity comprises the total of one's digital activity including shopping, blogging, banking, chatting etc, and individuality is how unique one is in the digital world based on their name, age and lifestyle.

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