XML data conversion engine frees Tesco IT staff from content work

Online retailer Tesco.com has deployed software from e-business software provider Ivis, freeing the IT department from having to...

Online retailer Tesco.com has deployed software from e-business software provider Ivis, freeing the IT department from having to correct data manually.

The Sonetto product is being deployed to present product data on the Tesco.com website in a consistent way.

The challenge for the retailer was that information supplied by manufacturers and producers was not in a format that allowed customers to make easy comparisons on the website.

Using Sonetto, Tesco has installed a data filter format information feed from manufacturers and producers whose products Tesco.com sells. The data is converted into XML, which can be read by the in-house e-commerce engine. The Sonetto software allows Tesco.com to build associations between products to provide recommendations.

Jon Higgins, head of e-commerce development at Tesco.com,said the IT department should not be responsible for updating product information as it was too time consuming.

He said an expert from the commercial side of the business was in a better position to make the changes.

"We can standardise and tidy up missing pieces of information. No input from the IT department will be required," Higgins said.

Sonetto runs on a dual Windows 2003 Xeon server, configured with 1Gbyte of memory.

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