Top ten IT strategies for SMEs, number seven: Video conferencing

Cutting down on travel costs and dead time out of the office can be particularly useful if a company has clients spread across multiple locations. Video conferencing does exactly that by allowing companies to stay in touch with clients, while maintaining some of the personal feel of face-to-face encounters.

Chris Rouke, managing director of product testing company User Vision, is able to communicate with customers from all over the world with screen sharing.

The costs of this technology are negligible with sites like Mikogo providing a free service, he said. “Rather than dashing around to meet clients we can do it remotely. We were testing a product with a Chinese client and if we weren’t using this technology that particular project would have come to around £3,000 in travel costs.”


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