What to expect from Aera Technology AeraHUB 25

What is Aera?

Aera Technology describes itself as a “decision intelligence company” and it lays a claim to being the organisation that created the first decision intelligence agent.

Real-time and always-on, Aera says it understands how a business works, makes actionable recommendations, predicts business outcomes, executes decisions at scale and learns from every decision as it supports the “full spectrum of decisions” from operational to strategic choices.

Aera runs on the company’s own Aera Decision Cloud and its composable Aera Skills service layer.

Onward to the event, at AeraHUB 25 London, Aera will debuts its AI agent orchestration service for decision-making, which the company says will help users to simulate, decide and act faster at scale.

How to manage ‘teams’ of agents

Aera details how the summit will bring together industry leaders and experts who are driving the next wave of decision intelligence into supply chains, clinical trials, demand sensing and other mission-critical business functions. 

“Aera Technology pioneered the field of decision intelligence with the launch of Aera and the company’s Aera Decision Cloud. Now enhanced with large language models (LLMs) and agentic AI, Aera is more powerful than ever, capable of understanding natural language, reasoning dynamically, interacting more intuitively with users, and delivering intelligent automation at scale,” noted the company, in an event preview statement.

The company also promises to use this event to explain how Aera Decision Cloud will enable business users to create and manage “agents and agent teams” within decision automation processes.

Session selections

Session highlights include Accenture on The Next Gen Supply Chain: From Automation to Full Autonomy. Presented by Kris Timmermans, global lead for supply chain & operations, Accenture and Fred Laluyaux, co-founder, president & CEO, Aera Technology. 

Unilever will present a session entitled Envisioning the Autonomous Supply Chain with Agentic AI with Graham Sommer, global head of customer operations, who will also be joined by Laluyaux as moderator.

AstraZeneca & ZS will present: From Trials to Shelves: Decision Intelligence Helping AstraZeneca Grow Without Growing, featuring speakers Sam Mulligan, senior director of digital & lean for clinical manufacturing & supply, AstraZeneca and Pragati Lodha, Principal, ZS. This session is moderated by Gonzalo Benedit in his position as chief revenue officer at Aera Technology.

Other sessions featured include presentations from Philip Morris International on supply chain and decision intelligence. BP-Castrol on accelerating cross-functional agility and Mars & Deloitte on boosting case “fill rates” with decision untelligence.

“Aera has a long history in AI, decision-making and automation, founded in 2017 to deliver the ‘self-driving enterprise’. Today, the company is a leader in cognitive decision-making, with nearly a decade of experience and a roster of some of the world’s largest companies among its customers. With proven technology and an early vision of AI, the company sits in an advantageous position. At the same time, the AI market has exploded in popularity, validating the company’s vision but creating significant competition in AI,” said Michael Krigsman, host and industry analyst at CXOTalk, speaking to the Computer Weekly Developer Network directly. “Enterprise buyers should pay attention to Aera’s technology announcements, product news and customer validation stories to assess its suitability for their specific requirements.”

The London event is one of two AeraHUB events taking place this year. Aera Technology will also host its annual onsite and virtual AeraHUB in New York City this November.