Jasper marketing software goes multi-agent
Jasper might be best known as a semi-precious aggregate of microgranular quartz, a city in Alberta, Canada and as a popular name for a dog.
But, outside of stones, dogs and Canadian national park territories, Jasper is also a marketing software company.
Not to be left out in the “every company has an agentic AI message” race, the company has now come forward with Jasper Agents, a collection of marketing-specific agent services and Jasper Canvas, a workspace technology.
Aiming to combat marketing teams’ challenges caused by fragmented systems, manual workflows and limited resources, the company says that while generative AI has made so-called “content creation” easier, managing the full content lifecycle from strategy to execution remains complex and time-consuming.
Marketers struggle to maintain quality at scale, coordinate across siloed teams and go to market quickly, often relying on tools that weren’t built for the way modern marketing actually works.
Jasper has created an agentic platform designed to automate and streamline core marketing functions with human-in-the-loop guardrails.
Optimisation & personalisation
The platform is powered by Jasper Agents, intelligent, self-learning AI operators that autonomously execute marketing-specific workflows – including optimisation and personalisation – using their knowledge and context through Jasper IQ, the company’s proprietary AI context layer.
For example, Jasper’s Optimization Agent can automatically identify keyword clusters, track competitor performance, flag decaying content and generate optimisation-ready briefs, ensuring every output is resonant, actionable, and on-brand.
“With the launch of Agents and Canvas, we’re entering a new era of agentic marketing where teams can move faster, scale smarter and stay on-brand without compromise. This isn’t just an upgrade to workflow efficiency; it’s a redefinition of how campaigns are built, launched, and experienced. We’re setting a new standard for what today’s marketing can and should be,” said Timothy Young, CEO of Jasper.
Jasper Agents run on Jasper Canvas, Jasper’s user experience workspace.
Marketing teams can train Jasper Agents and Jasper Canvas on their brand knowledge.
