Google’s “Don’t be evil” motto may be weighing a little heavy right now.
Privacy campaigners are less than impressed with its technology that allows users to track friends and family on their mobiles using Google Earth. Users do need to offer their consent, but critics ask how difficult it would be to sign someone up against their will, allowing employers to check on employees and spouses to satisfy their suspicions.
This is contentious stuff, but less contentious is the question of whether it is okay to kill baby deers, which is what a Google team did while gathering images for Google’s Street View application. Oops.
Perhaps Google may consider revising its company motto to something that gives it a little more room to manoeuvre, such as “Try not to be too evil”.