Football fans prove to be more obsessed by teams than tech

The younger generation are so obsessed with technology they’ve been given the hotly debated label “digital natives” who go nowhere without at least one device glued to their person.

But what the population failed to realise is that nothing can surpass the level of obsession football fans have for their teams, with research by eSignature finding a quarter of football fans would give up using their mobile phone for a week to ensure their team signed a key player.

Almost a third of supporters claimed they would give up Facebook for a month for a star signing for their team, and the desperation of West Ham fans showed no bounds when 14% agreed they would give up the birds and the bees for a month for a key player signing.

With half of the world preoccupied with One Direction’s Twitter feed and the other by what teams are signing which players, it’s a miracle anything gets done.