It is unlikely that you will know Cartercar, LaSalle, Nash and Haynes, they are all examples of car marques that although popular when they we first introduced – in time (some short, some long) died out.
Right now I imagine there are lots of HD-DVD advocates telling anyone who is willing to listen how much better a standard it is compared to Blu-ray. Hey guys you are obsolete and it was the PS3 that killed you.
Some of the above simply failed and we are only left with examples of the brand, sometimes the innovation they introduced is revered or sometimes we are left with just a name as they were gobbled up and then maybe re-gobbled up by some large faceless corporation that did not care too much about what they represented.
It is clear that whether deliberately or simply as a result of cosmic forces, technological obsolescence is inevitable. The bell curve of rise, adoption and fall may vary in height or length of head and tail but it will happen. This then begs the question if this is true how should we treat new technologies from whichever vendor we encounter?
We have been considering this for some time and we believe the answer is ‘agility’ – i.e. the process of continuous innovation. Essentially this means that you should plan for change. As soon as the first release is put to bed, look around see what has emerged as a better way of doing ‘stuff’ and if you have, hopefully, developed in a modular fashion see how you can plug the new stuff in without compromising the original base.
With practise, the whole of the technological organism should be capable of renewal without loss of end user function whilst delivering continual advancement and increased longevity. This is not going to be easy as there are decades of bad practice to be eased out of production systems, but with foresight, planning and technique it should be possible to ‘change the wheel while the car is still moving’