Calling Apple: Are you good for business?

An article on Forbes has quoted the latest research from Forrester, which predicts Apple will sell $7 billion worth of Macs and $10 billion of iPads in the enterprise in 2012. Forrester analyst David Johnson believes Macs can make good corporate citizens in Windows-centric environment.

With IT planning to migrations off Windows XP, the roll-out of new MS server products and Office 2013, supporting Macs is probably the last thing IT admins need.

The biggest issue with Apple in the enterprise is how to engage with a company whose primary goal is to entice consumers with shiny gadgets. Apple’s reseller channel certainly does not look like it is growing. Can we honestly expect the Genius Bar to provide a business with an enterprise-class SLA given the Apple Store is consumer focused?