Are you green? If not, why not. Everywhere I turn, people are turning green. Green is a vote winner; green demonstrates corporate social responsibility and in some circles, green is cool.
Of course we must save the planet. But what impact will little me make. Not much unless my neighbour does, and his neighbour, and hers too… Green is about a collective. We must all work together.
I haven’t suddenly gone raving eco-mad. Rather, I have been tracking a steady growing interest in Green IT. I wonder how much of an impact we can make, as individuals, as businesses and as an industry to reduce our carbon footprint.