As readers of this blog may already know, I give about as much credence to IT surveys as I generally reserve for the low life characters that turn up on trashy morning talk shows.
I still read these surveys though and I’m trying to work out why. I think what I’m mainly trying to do is to ascertain whether the vendor who has planted their name behind the stats is simply pushing their own agenda, or whether there are real industry trends to pick up on.
Let’s deal with some simple propositions:
• cloud computing is here,
• enterprise data volumes are growing,
• SaaS delivery requires more data management tools for software application development teams trying to leverage value out of data,
• data connection points and adaptive data management are not the top headlines in the cloud computing industry,
• data connection should be more of a pre-cloud deployment consideration.
I didn’t say those were going to be “facts”, I said they were simple propositions OK? — but I hope you that most readers would go along with them.
Our IT “study of the week” here, that may or may not resonate with the above comments, is based on a study of over 100 IT executives and is snappily named the 2011 Application Connection Priorities report.
“Businesses are inundated with data as they add more and more applications to their ecosystem and strive to listen to and engage with customers via social media channels – a trend that is only accelerating,” said Gaurav Dhillon, CEO of SnapLogic, the company behind the aforementioned survey.
“The biggest challenge companies face is getting this lifeblood of data flowing effectively throughout the entire organisation. The ability to make fast, easy connections between multiple applications has quickly become a business necessity.”
SnapLogic suggests that the majority of companies expect enterprise data to grow by at least 25 percent over the next 12 to 18 months. At the same time, most companies cite struggles with integration and data quality as the primary roadblocks to leveraging the full value of that data.
Now it won’t surprise you to find that SnapLogic lists the three most popular downloads from its online SnapStore as Snaps for Twitter, Box.Net and GoodData – all of which are products that reflect an emphasis on connecting business intelligence, productivity and social media applications with enterprises’ other applications in the cloud (or on the ground for that matter).
Did SnapLogic pre-load its survey questions to align the answers accordingly so that the issue of data “connection” would be brought to the fore? I’d say there’s a strong chance wouldn’t you?
Does cloud computing and enterprise level use of social media necessitate a more strategically planned approach to data and application integration and connection? Once again, there’s a strong chance this is true.
Is it time to watch some daytime TV talk shows to see if their production departments are just pumping us with contrived pre-planned ridiculous zaniness? Absolutely, why not… ☺