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Audi drivers go online with European MVNO agreement

Audi drivers will be able to buy in-car connectivity through an MVNO agreement spanning 13 European countries

Irish mobile virtual network operator (MVNO) and machine-to-machine (M2M) communications specialist Cubic Telecom has signed an agreement with Audi to offer high-speed 4G long term evolution (LTE) connectivity to drivers in 13 European countries.

At its core, the partnership will underpin Audi’s connect in-car infotainment system, but it will also allow drivers to buy regional or Europe-wide data plans – via an in-car store or the myAudi web portal – and enable their devices to access the internet over a vehicular Wi-Fi hotspot using automotive-grade embedded SIMs.

Cubic, which currently has network partners in Austria, Belgium, Denmark, France, Germany, Ireland, Italy, Luxembourg, Netherlands, Spain, Switzerland, Sweden and the UK, claimed the deal made it the largest independent MVNO-based LTE network operator in Europe. It is backed by $37m in funding from Audi, chipset-maker Qualcomm and Sierra Wireless.

“Cubic Telecom has the most comprehensive and competitive independent options available,” said Marcus Keith, director development of Audi connect at Audi.

“With Cubic, our customers traveling across Europe will be able to have secure and robust high-speed connectivity wherever they drive. This is just the start with more countries to follow.”

“This partnership is a testament to Cubic Telecom’s ability to rapidly expand connectivity programs for users across not only Europe, but global markets as our system can be easily scaled worldwide to comply with customer needs as well as local regulations,” added Cubic CEO Barry Napier.

The embedded system will be available on selected 2017 models, available later this year, said Audi. xx xxx xxx xxxx xxx xxxxx xxxx x xx xxx xxx xxxx xxx xxxxx xxxx x

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