Businesses must look at unified communications (UC) as a method of increasing productivity and driving down costs, according to new research from Analysys Mason.
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In principle UC essentially offers a single infrastructure for voice, video, data and email in both fixed and mobile settings, and is being touted by vendor as being able to create an environment that brings out the best in workers.
In practice, UC is a complex entity that presents many challenges in deployment such as the integration between key applications such as desktop productivity applications and the telecoms network.
That said, Anlaysis mason is optimistic about the opportunity that UC can present to a new breed of workers called ‘Generation Y’.
“Generation Y [workers are] used to instant information, connectivity, mobility and multi-tasking. They also prefer interdependence over independence. In other words, they often need to collaborate with colleagues instead of working independently – they need one another,” explained George Robertson, senior consultant at Analysys Mason.
“[They] want access to the information they require, whenever and wherever they need it, whether it’s files from a server or the knowledge of a co-worker. In other words, collaboration in data, systems, and most importantly people. An organisation that implements a unified communications strategy can harness this new working mentality to its advantage. Productivity is the real driver of UC,” added Robertson.