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Silverjet airline debuts mobile website for handheld devices

Warwick Ashford

Silverjet is the first UK airline to introduce a website for handheld devices to enable customers to view and amend travel information.

The mobile web site, which allows users to book flights, check flight status, select seats, choose meals and check airport maps and information using a mobile phone or PDA, is the latest move in the business class-only airline's strategy to use technology to challenge established brands.

It was developed in partnership with Dublin-based mobile software company Mobile Travel Technologies.

Previous technology innovations at the airline include Silverjet's wireless system to accelerate the boarding process by capturing passport details ahead of arrival at the airport and its multi-channel contact management system, which was the first in the industry to combine voice, fax, efax, email and text messaging.

Customers entering the airline's main website address in their mobile browsers will be redirected automatically to the mobile website, which has been designed to recognise a wide range of mobile devices with GPRS capability and optimise content accordingly.

George Henderson, IT director at Silverjet, said, "the launch of Silverjet Mobile is a response to a clear demand for mobile travel services and will enable customers to make and manage bookings at times that suit them."

Forrester Research has shown that 36% of business travellers use mobile internet services for work, with 47% requesting the benefits mobile technology can offer airline passengers.

Henderson said appropriate measures had been adopted to protect personal data in accordance with UK data protection guidelines.

"For credit card details, the mobile web site uses the latest security software, which ensures that all transactions are processed securely, with information transmitted as separate chunks of encoded data," he said.





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