The Norwich Union system is also being used to improve the quality and effectiveness of customer communications.
Using Dialogue, Norwich Union says it will give customers high-quality and increasingly personalised communications.
Gary Price, director of customer experience at Norwich Union, said, "Dialogue is a robust software platform that will allow us to ultimately offer a variety of customised, high-quality, professional communication solutions for both print and electronic channels.
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"This will translate to increased customer satisfaction and retention," he said.