Following its announcement of a new roadmap for desktop processors, AMD is celebrating the fact that its processors have been selected by Dell to drive the latter‘s forthcoming range of servers.
Dell will use AMD dual core processor-based technology as it seeks a wider platform base for its enterprise servers. The PC giant says it will add AMD to Intel on its chip roster, following what Kevin Rollins, Dell's chief executive officer, says has been a competitive environment that had been more intense than planned for or understood.
He explains, "Over the last year, we tried to achieve both growth and increased levels of profitability, which allowed our competitors to improve their relatively low levels of profitability and accelerate their growth.
“We have now taken action to reignite our growth and reassert the unique value of our [sales model]. We are re-establishing our price position, investing in customer sales, service and support, building our product and technology leadership and improving our cost structure and productivity.
“In the enterprise, we will launch new ninth generation servers featuring Intel's Woodcrest microprocessors. Dell will also introduce new AMD Opteron processors in our multi-processor servers by the end of the year, offering a great new technology to our customers at the high end of our server line."
For AMD’s part, Marty Seyer, senior vice-president, commercial business, adds, “We welcome Dell, and Dell customers, to the world of AMD64. Dell is a customer-focused company and we’re pleased to see that they are listening to their customers and providing them the choice of innovative AMD products. We look forward to working closely with Dell in bringing the benefits of AMD leadership in performance-per-watt solutions to Dell customers.”