The company will now offer workstations running IBM's AIX Unix operating system on the company's Power processors under the same brand as its Intel-based workstations running Windows or Linux.
"We have put all of our workstation technologies together in one product family so we don't have our people arguing about what products to sell the customer but rather have all of our people focusing on what the customer needs," said John Holz, vice-president of IBM workstations.
Along with the re-branding, IBM has launched the IntelliStation Power Model, a Unix-based system available with one or two 450MHz 64-bit Power3 chips, up to 8Gbytes of memory and either an IBM GXT6500P or GXT4500P graphics card.
IBM has also introduced three Intel-based workstations, the low-end IntelliStation E Pro 6204, mid-range M Pro 6229, and high-end M Pro 6850. These systems come equipped with either a Pentium 4 or Xeon chip running at 2.2GHz along with 512Kbyte of Level 2 cache.
With the re-branding and product launches IBM hopes to capture a share of the workstation market from competitors such as Sun Microsystems, Silicon Graphics and Dell, according to Holz.