The sound of the Vuvuzela is part of football in South Africa, but has come in for some criticism for drowning out match commentators on television.
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Researchers at the Centre for Digital Music at Queen Mary, University of London have seized the opportunity to find a technological solution.
They have come up with a way of eliminating the noise of the vuvuzelas while preserving the natural buzz of the game.
The devuvuzelator” is a piece of software that can be downloaded free of charge, but will work only for those watching the World Cup on a computer.