Channel Partner Programmes
Most vendors use their channel partner programmes to reward, incentivize and communicate with their partner base. Read about the latest trends in partner programmes and where the innovations are coming from as partner activities move increasingly online, in this section.
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E-Zine
02 Jun 2023
MicroScope: Take a balanced approach to security
In this issue, read about how to help customers manage their security portfolios in a world of increasingly complex systems, discover how insights are providing more opportunities for partners, and learn whether being an MSP is enjoyable or not Continue Reading
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News
31 May 2023
8x8 to measure more than revenue with Elevate enhancements
Comms player introduces changes to partner programme in a move that will give more a chance to climb tiers and gain rewards Continue Reading
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News
18 Mar 2022
Cloud, Windows and Teams should spur Microsoft channel growth
Microsoft puts its forthcoming shift in context as it outlines major changes to its partner programme Continue Reading
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News
17 Mar 2022
Microsoft makes major changes to partner programme
For the first time in a decade and a half, Microsoft is renaming and reconstituting its partner programme, with an emphasis on meeting customer needs Continue Reading
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News
14 Mar 2022
Consistency key to strong channel relationships
NetApp and Canalys share their thoughts about what underpins strong vendor and partner relationships Continue Reading
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News
09 Mar 2022
Juniper, ABBYY and Xactly enhance partner programmes
Trio of vendors put out expanded and enhanced partner programmes to drive further channel growth Continue Reading
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E-Zine
04 Mar 2022
MicroScope: Taking the steady approach to becoming an MSP
In this issue, take a closer look at the risks and pitfalls on the journey to becoming a manages services provider, read about expected ongoing change and consolidation in the year ahead, and discover what experts have to say on the skills and supply chain shortages Continue Reading
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News
03 Mar 2022
Being open is at the heart of Red Hat’s channel approach
Open source player has worked hard to develop a strong ecosystem and is keen to develop that further to work closely with partners Continue Reading
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Feature
01 Mar 2022
Why keeping it simple is a channel challenge
The mantra from vendors is that they want to make life easier and make systems simple for partners – but that is not as easy as it sounds Continue Reading
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News
25 Feb 2022
Purechannels sets out to improve vendor and partners comms
Marketing player Purechannels launches platform designed to give a more customised experience for partners Continue Reading
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Feature
14 Feb 2022
Balancing the risks as an MSP
There is a growing trend among partners in converting into managed service providers – but are there risks to this approach that the channel needs to be aware of? Continue Reading
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News
08 Feb 2022
Dell channel chief shares vision of data-driven market
Rola Dagher has penned a blog post in the wake of Dell’s partner programme updates, sharing her thoughts on market growth Continue Reading
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News
07 Feb 2022
Dell simplifies channel incentive structure
Vendor announces several changes as it updates the partner programme for the fiscal year 2023 and looks to make life simpler for its channel Continue Reading
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E-Zine
04 Feb 2022
MicroScope: Spotting the hidden security dangers
In this security-focused issue, we take a closer look at the threats and security trends experts expect to increase and pop up over the course of 2022. Also read how proposed government regulations could spell eye-watering fines for MSPs, and how being green could be more difficult than anticipated Continue Reading
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News
01 Feb 2022
Nuvias joins the GTDC ranks
Distributor joins the Global Technology Distribution Council, an organisation dedicated to promoting the value of members Continue Reading
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News
31 Jan 2022
Neil MacDonald steps into HP UK&I channel role
HP looks within the company for its next country channel head as it aims towards further growth to be generated across its partner base Continue Reading
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News
26 Jan 2022
Kaspersky MSP growth plans are delivering
Security vendor has been working for three years to grow its managed service base and the results show those efforts have reaped rewards Continue Reading
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News
20 Jan 2022
What does the emergence of Trellix mean for the channel?
The combined forces of McAfee Enterprise and FireEye should provide opportunities for partners, states Trellix’s CRO Continue Reading
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E-Zine
07 Jan 2022
MicroScope: Squaring up to ransomware
In this issue, discover how to best fend off the ever-increasing threat of ransomware, learn what the next stage of the data warehouse could be, and find out what leading channel experts believe awaits the industry in the year ahead Continue Reading
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Feature
31 Dec 2021
2021 review: The main channel themes
A look back over the past 12 months, focusing on the top 10 themes that have affected the channel Continue Reading
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News
14 Dec 2021
Computacenter builds on AWS relationship
Channel player Computacenter has ambitions to enhance its status with the cloud giant further as it reflects on AWS re:invent Continue Reading
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News
13 Dec 2021
Lenovo unveils 360 channel framework
Vendor will bring channel activities under one umbrella to reflect changes it made to the firm’s structure earlier this year Continue Reading
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News
06 Dec 2021
Workflow player monday.com seeks UK channel growth
Firm has cut the ribbon on a London HQ and is keen to increase partner numbers and revenues coming through the channel Continue Reading
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E-Zine
03 Dec 2021
MicroScope: Valuing the MSP
In this month’s MicroScope, we look at why customers should be prepared to pay for the value offered by a managed service provider, identify the biggest drivers in the data storage market, and look at why some firms are struggling to get to grips with remote working. Read the issue now Continue Reading
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News
02 Dec 2021
Juniper Networks adds top tier to partner programme
Networking player will make sure the best of the best will get access to more support and rewards from the start of next year Continue Reading
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News
30 Nov 2021
AWS expands partner paths to respond to channel variety
Public cloud player Amazon Web Services shakes things up in the way partners can classify themselves as it looks to cover more bases Continue Reading
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Opinion
29 Nov 2021
Nutanix: 2022 channel predictions
Vendor’s EMEA channel chief shares what he believes will feature on the partner landscape in the year ahead Continue Reading
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News
19 Nov 2021
Illumio taps into rise in zero trust demand
Security player has bolstered channel efforts to put itself in a good position to mop up market share Continue Reading
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News
17 Nov 2021
Exclusive Networks working with NightDragon startups
Distributor chosen as partner to take emerging technologies out to the channel as the investment firm looks for more routes to market Continue Reading
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News
11 Nov 2021
Cisco aims to make life easier with revised enterprise agreement
Vendor reveals changes to its enterprise agreement that it says will make it easier for partners to sell across the Cisco portfolio and meet the demands of customers Continue Reading
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News
10 Nov 2021
Exclusive Networks extends F5 relationship globally
Distributor will get the chance to handle the vendor’s portfolio on a worldwide basis Continue Reading
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News
10 Nov 2021
Cisco to launch channel sustainability specialisation
Vendor will encourage more to take part in the circular economy and will provide branding materials for those that want to promote their green credentials Continue Reading
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News
05 Nov 2021
A view inside the Bytes and NetApp partnership
It takes more than just online training and MDF funds to build a strong partnership. Byte’s vendor alliances director shares some of the attributes he looks for when partnering up with other companies Continue Reading
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E-Zine
05 Nov 2021
MicroScope: Scaling the skills shortage
Navigating the challenges of retaining talent is an increasing concern for the channel, with many professionals set to change jobs – discover why this is and how big of a problem the industry faces. Also read about the increase in demand for anything as a service, and why exactly the channel keeps enduring through the years Continue Reading
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News
04 Nov 2021
Forcepoint channel boss encouraging partners to line up behind SASE
Since joining the company in May, much of Parag Patel’s time has been spent preparing an enhanced channel programme, which went live last month Continue Reading
- 01 Oct 2021
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E-Zine
01 Oct 2021
MicroScope: Choosing a channel career
In this issue, we explore whether more partners equals better business, and take a closer look at how IT consumption is changing thanks to subscription services. Also read a special feature looking into whether the channel offers good prospects for school-leavers hoping to start on a career path that could make a difference Continue Reading
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News
27 Sep 2021
NetApp gets partners lined up behind revised programme
Vendor told partners back in May that a fresh programme would come in a year and it has continued to outline the roadmap Continue Reading
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News
24 Sep 2021
Ivanti offers white glove service to encourage cross-selling
Vendor wants partners to sell more of its security portfolio and take advantage of the acquisitions it has made in the past year Continue Reading
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News
22 Sep 2021
HP adds Amplify Data Insights platform to bolster channel effectiveness
Vendor will use data to ensure its offerings and those of its partners hit the mark with customers Continue Reading
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News
20 Sep 2021
Dell channel chief reflects on her first year
Rola Dagher has been in the hot seat since September 2020, leading Dell’s channel through a pandemic at a time when digital transformation continues to push changes at a customer level Continue Reading
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News
17 Sep 2021
Nebulon looks to reward partners involved with OEM sales
Vendor Nebulon sells largely through embedding its technology with a number of household OEMs, but is keen to make sure that partners are rewarded for their involvement Continue Reading
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News
15 Sep 2021
Sharp moves beyond hardware focus in partner programme
Sharp has adapted its approach to rewarding partners and, elsewhere, Sumo Logic has added some heavyweight names to its programme Continue Reading
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News
15 Sep 2021
Pandemic exposes channel digital marketing skills gap
The shift to digital marketing has been a bridge too far for some partners and has highlighted that more effort is needed in this area Continue Reading
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News
13 Sep 2021
An overlooked cyber security concern: How MSPs can alleviate potential risks
Managed service providers do many positive things, but they also come with risk. Those that want to ensure they minimise those for customers need to be taking a close look at their vendor choices Continue Reading
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News
10 Sep 2021
Cisco cutting complexity with partner experience efforts
Vendor Cisco is determined to protect channel profitability by reducing complexity that could get in the way of doing business Continue Reading
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News
08 Sep 2021
Red Hat bolsters support for resellers adding value
EMEA channel boss has indentified areas where the vendor can increase the assistance it gives partners and ways to protect and reward value Continue Reading
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Feature
08 Sep 2021
Is having many partners always better?
Microsoft has a sizeable global channel that raises the question of whether that is the model that all vendors should be aspiring to follow Continue Reading
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E-Zine
03 Sep 2021
MicroScope: Stepping forward after Covid
In this issue, discover what the lasting impact of Covid-19 is likely to be as the channel emerges into a post-pandemic world. Also discover more about disaster recovery for SMEs and how best to make a plan to protect your business, and read about an uptick in cloud-based contact centre-as-a-service solutions Continue Reading
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News
18 Aug 2021
Kaseya backs ambitious MSPs with increased support
Firm increases focus on those that are in high-growth mode and might want to get involved with M&A Continue Reading
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News
18 Aug 2021
Appgate EMEA channel boss plans to build the business
Secure access specialist’s recently appointed EMEA channel boss sets out ambitions to increase the firm’s indirect operation Continue Reading
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News
17 Aug 2021
Channel emerging from pandemic optimistic about its position and future
Latest CompTIA report on the state of the industry reveals a channel that is changing but is also feeling positive about its situation Continue Reading
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News
10 Aug 2021
SonicWall thanks partners as it turns 30
Security player SonicWall marks milestone and recognises the importance of having an indirect model Continue Reading
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News
09 Aug 2021
AT&T Cybersecurity enhances MSSP offering
Vendor updates managed security service provider programme with an emphasis on increased support Continue Reading
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News
20 Jul 2021
Veritas backing platinum partners and distributors
With a fresh face at the helm of the UK channel operation, Veritas increases rewards and plans to drive opportunities for partners Continue Reading
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News
15 Jul 2021
Microsoft channel boss ramps up spending on digital and technical support
Vendor uses Inspire event to reveal plans for next year, including a revamped deal reg and significant increases in technical skills training Continue Reading
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E-Zine
02 Jul 2021
MicroScope: Life on the edge
With opportunities around edge computing on the up, we ask experts to weigh in on how the channel can approach using the tech to its advantage. Also discover how to encourage employees to take cyber security lessons seriously, and how collaboration is key to growth this year Continue Reading
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News
29 Jun 2021
Arrow ECS continues to bolster security portfolio
Distributor makes third signing in just a matter of weeks as it keeps adding more depth to the options it can put in front of resellers Continue Reading
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News
29 Jun 2021
Lacework looks for channel support in EMEA expansion
Cloud security player is looking to build a partner network as it expands on this side of the Atlantic Continue Reading
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News
25 Jun 2021
Sophos opts for Arrow Electronics as first UK distributor
Security vendor looks to Arrow to help extend its reach and get to a greater number of channel partners Continue Reading
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News
24 Jun 2021
Channel fuelling momentum at SonicWall
Security player SonicWall lifts lid on how 2020 went, with its increased support for managed services players helping to support growth Continue Reading
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News
16 Jun 2021
Is it time to say farewell to the three-tier approach?
The pandemic has prompted many channel players to pause and think about just how effective their current marketing model is Continue Reading
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News
14 Jun 2021
Pure Storage looks to expand as-a-service reach
Storage firm’s channel boss indicates that distribution will be given an opportunity to support its as-a-service push Continue Reading
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News
09 Jun 2021
Veeam notes greater partner collaboration
Partners are increasingly working together across the vendor’s ecosystem to ensure they meet customer demands Continue Reading
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Feature
09 Jun 2021
Five-minute interview: Jose Pena, Digital.ai
Jose Pena of Digital.ai shares his insight and experiences surrounding the channel in this latest five-minute interview Continue Reading
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E-Zine
04 Jun 2021
MicroScope: A hybrid working world
With hybrid working set to become the norm as the world starts to return to a more normal footing post-Covid, we look at how businesses are preparing for the new world of work. Also discover how to tackle the sustainability challenge, and have some key questions answered around handling bottlenecks caused by large volumes of data Continue Reading
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News
27 May 2021
Vonage channel boss talks UK channel growth
Cloud comms player has set its sights on growing its market share here and has backed that up with more support for the channel Continue Reading
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News
20 May 2021
Fujitsu putting €3m into its channel programme
Vendor will use funds to support enhancements and increase rewards for partners that line up behind its strategic areas of focus Continue Reading
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News
13 May 2021
Pure Storage ramps up focus on as-a-service offerings
Vendor Pure Storage uses its virtual event to outline a number of enhancements for its channel to take advantage of to discover new opportunities Continue Reading
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News
11 May 2021
NetApp reveals channel programme enhancements
Vendor NetApp starts to put the emphasis on specialisations and looks to make rewards available for a wide range of behaviours Continue Reading
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News
11 May 2021
Workato builds a European channel
Automation specialist is investing in its platform infrastructure and expects that to translate to rising channel partner numbers Continue Reading
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News
10 May 2021
Certifications and rewards the mix in Check Point’s channel
Security player provides more details of the recent enhancements to its partner programme Continue Reading
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E-Zine
07 May 2021
MicroScope: Exploring digital metamorphosis
Digital transformation is the buzz phrase, but is it more a question of evolution? In this issue, experts weigh in on digitisation and its effect on the world of work. Also read about local broadband providers aiming to improve internet connection and productivity, and find out how to tackle sales in a post-pandemic landscape Continue Reading
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News
06 May 2021
Genesys enhances channel support with Ascend programme
Comms player is putting experience as a service at the heart of its global partner efforts Continue Reading
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News
05 May 2021
Avast opens arms to channel partners
Security player is keen to expand its partner numbers and build on the momentum stirred by the signing of Westcoast earlier this year Continue Reading
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News
04 May 2021
HP expands Amplify to cover retail channel
Vendor’s channel programme will expand to cover e-tailers and bricks-and-shop-front dealers from this summer Continue Reading
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News
30 Apr 2021
Funding rounds being used to bolster channel plans
Vendors say they plan to use the finance raised through funding rounds to increase their partner networks Continue Reading
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News
29 Apr 2021
BT Wholesale and Mitel roll out fresh partner programmes
Comms players look to crank up support for partners with formal offerings that emphasise competencies and customer experience Continue Reading
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News
28 Apr 2021
Check Point rolls out partner programme enhancements
Security player is increasing rewards for those that generate fresh orders and is giving a professional services certification for those looking to stand out in the market Continue Reading
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News
28 Apr 2021
Red Hat CEO calls on partners to get behind hybrid cloud
Open source player is holding its Summit event, with the partner keynote session seeing CEO Paul Cormier promise more improvements for partners Continue Reading
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News
27 Apr 2021
Schneider Electric hands channel managed power option
Vendor gives managed service providers the chance to add power into the mix as it kicks off fresh programme Continue Reading
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News
26 Apr 2021
Agilitas IT Solutions: Optimism in the channel holding firm
The latest research from Agilitas IT Solutions reveals that many in the channel are feeling good about their prospects despite the coronavirus pandemic Continue Reading
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News
23 Apr 2021
Palo Alto Networks emphasises channel specialisations
Security player has seen partners start to line up behind its certification programme in the weeks since it launched its revised channel programme Continue Reading
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News
20 Apr 2021
Unit4 cheers channel momentum
Figures for the first quarter reveal that the ERP player has seen triple-digit growth in the value of contracts coming from partners Continue Reading
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News
15 Apr 2021
NEC, LogicMonitor and ImmuniWeb bolster channel numbers
Firms reveal progress made so far this year in bringing fresh partners on board as they widen their channel bases Continue Reading
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E-Zine
09 Apr 2021
MicroScope: Chart course to Covid-19 recovery
Customers have had to react to changes caused by the pandemic, so what decisions have they made in the past year? In this issue, we explore how businesses have adapted to the new normal, different approaches to remote working, and take a look at the challenge of sustainability Continue Reading
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News
07 Apr 2021
Unit4 reaches out to developers to support ERPx
Firm cuts the ribbon on its next-generation enterprise resource planning offering with a programme specifically designed to increase developer activity Continue Reading
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News
01 Apr 2021
Juniper prepared for market recovery
Networking player has made channel improvements to support partners as customers look set to increase spending to support further digital transformation Continue Reading
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News
30 Mar 2021
Exertis joins GTDC ranks
Distributor becomes latest to join the global organisation that promotes the second tier of the channel Continue Reading
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News
26 Mar 2021
Arcserve and StorageCraft tie-up set to benefit channel partners
More technology to sell and a larger range of customers to pitch to should mean the firm’s merger will be a positive one for its channel partners Continue Reading
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News
16 Mar 2021
Workplace from Facebook looking for more channel growth
Collaboration tools specialist has seen the channel increase its revenue and hopes an enhanced partner programme will entice more to get involved Continue Reading
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News
09 Mar 2021
Bryant taking channel on NetApp’s journey to cloud
The vendor’s recently appointed UK&I channel director, Denise Bryant, shares her immediate priorities as she looks to increase support for partners. Continue Reading
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E-Zine
05 Mar 2021
MicroScope: The 5G opportunity
Experts predict that 2021 is meant to be the year of 5G, but what does that mean for the channel? In this issue, discover what 5G technology could bring to the reseller community, learn about how smart buildings are influencing the way we live, and discover how remote working is shaping the way we work Continue Reading
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News
04 Mar 2021
Dell gives authorised partners the chance to stand out with RISE
Vendor ushers in EMEA programme to help partners work with distribution to earn more rewards Continue Reading
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Feature
02 Mar 2021
Five-minute interview: Matt Nicholson, Trustwave
Matt Nicholson, EMEA channel manager at Trustwave, tells MicroScope about his early start in the channel but reveals he’s not a natural early riser Continue Reading
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News
25 Feb 2021
SAP looking for ambitious channel growth
Vendor keen to ramp up revenues from partners over the next few years as it takes steps to increase support for the channel Continue Reading
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News
23 Feb 2021
Trustwave holds out a helping hand to security starters
Security players referral programme will help those without security skills to still provide support for their customers Continue Reading
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News
22 Feb 2021
Nuvias Group adds to sense of a positive year ahead
Distributor Nuvias Group shares channel research that reveals many are expecting decent growth in 2021 Continue Reading
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News
17 Feb 2021
Channel is key to supporting CyberGRX UK ambitions
Risk assessment specialist says partners will play a crucial role in its development in the market Continue Reading
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News
11 Feb 2021
Microsoft encourages more co-sell in programme updates
Vendor is keen to unify its programmes and put more partners in front of each other and customers Continue Reading
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News
10 Feb 2021
Vendors court managed service community with enhancements and programmes
Schneider, Datto, Secureworks, Group-IB and SecureDrives have all made moves to reach out to a wider channel base Continue Reading
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News
10 Feb 2021
Trend Micro makes Softcat its first UK platinum partner
Security player has deemed that the time is right to unveil its first highest-tiered partner in the country Continue Reading
