Channel Partner Programmes
Most vendors use their channel partner programmes to reward, incentivize and communicate with their partner base. Read about the latest trends in partner programmes and where the innovations are coming from as partner activities move increasingly online, in this section.
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News
20 Nov 2025
Focus firmly on AI at Microsoft Ignite
Vendor announces several enhancements to its cloud partner programme to encourage the development of expertise around artificial intelligence products and services Continue Reading
By- Simon Quicke, Microscope Editor
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News
14 Nov 2025
Channel catch-up: News in brief
Developments this week at SCC, Hammer, Ingram Micro, N-Able and Selector Continue Reading
By- Simon Quicke, Microscope Editor
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News
03 Jan 2017
Dell EMC names first top tier partners
With the launch of the channel programme just a month away Dell EMC is providing more details of just who is getting the top level ranking Continue Reading
By- Simon Quicke, Microscope Editor
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News
24 Feb 2016
GE lures allies for Predix industrial internet dominance
Global manufacturer GE has established a partner programme for its Predix platform to drive the value of analytics across the industrial internet Continue Reading
By- Cliff Saran, Managing Editor
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Feature
04 Jun 2015
Interview: Microsoft's channel head urges IP development
Phil Sorgen, Microsoft's worldwide channel head, is encouraging partners to develop their own IP as they embrace a cloud model Continue Reading
By- Simon Quicke, Microscope Editor
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E-Zine
20 Aug 2014
MicroScope: August 2014
An issue highlighting the opportunities in the UC market as well as the ways resellers are adapting to the growth in cloud computing. Continue Reading
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Feature
18 Aug 2014
An A-Z guide to social media
The use of social media across the channel has grown at an incredible rate, but is often lacking a strategy that really works Continue Reading
By- Amanda Mace
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Feature
17 Feb 2014
Two nations, one channel? The impact of Scottish independence on IT
In September Scotland goes to the polls in a referendum to decide its future and that of the UK, Alex Scroxton considers what the prospect of independence could mean for the channel Continue Reading
By- Alex Scroxton, Security Editor
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News
13 Nov 2013
Amazon Web Services beefs up channel programme
Amazon Web Services is increasing the support for those resellers that put some consulting muscle behind selling its cloud offering Continue Reading
By- Simon Quicke, Microscope Editor
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News
07 Oct 2013
Computer 2000 renamed Tech Data
The Computer 2000 name is to disappear from the UK market 15 years after its purchase by global distribution giant Tech Data Continue Reading
By- Alex Scroxton, Security Editor
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Feature
01 Feb 2013
The channel of the 1990s
Simon Quicke revisits the events that made the headlines during MicroScope's coverage of the channel in a decade of mergers, acquisitions and the millennium bug Continue Reading
By- Simon Quicke, Microscope Editor
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News
15 May 2012
Dell launches social media training for partners
Dell Premier and Certified partners are to get access to social media training sessions, with on-demand modules set to be added to Dell's Partner Direct portal in the near future. Continue Reading
By- Alex Scroxton, Security Editor
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Feature
11 Jun 2009
Interview: Sir Peter Rigby finds fortune favours the brave
As is the case with most successful entrepreneurs, it is possible to look at the winner of this year's MicroScope Awards for Channel Excellence lifetime achievement award, Sir Peter Rigby, and gloss over the hard work and visionary career that has got him to where he is now. Continue Reading
By- Simon Quicke, Microscope Editor
