Channel Partner Programmes
Most vendors use their channel partner programmes to reward, incentivize and communicate with their partner base. Read about the latest trends in partner programmes and where the innovations are coming from as partner activities move increasingly online, in this section.
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E-Zine
02 Jun 2023
MicroScope: Take a balanced approach to security
In this issue, read about how to help customers manage their security portfolios in a world of increasingly complex systems, discover how insights are providing more opportunities for partners, and learn whether being an MSP is enjoyable or not Continue Reading
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News
31 May 2023
8x8 to measure more than revenue with Elevate enhancements
Comms player introduces changes to partner programme in a move that will give more a chance to climb tiers and gain rewards Continue Reading
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News
24 Oct 2018
Vendors failing to develop a solid channel relationship in danger of losing ground
Those suppliers that fail to deliver the best possible channel experience face losing ground on rivals that are better Continue Reading
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News
16 Oct 2018
SMB the focus for Lenovo's fresh UK channel boss
Even after a few days it has become clear to Lenovo's UK channel boss that the firm's commitment to working with partners to reach the small business market will remain a priority Continue Reading
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News
16 Oct 2018
Equinix looks to take channel revenues past 20%
The data centre specialist has been working with the channel to increase its enterprise market share and wants that to continue Continue Reading
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News
12 Oct 2018
Lenovo pledges to fix channel process issues
The vendor came in for some criticism at the Canalys Channels Forum but responded by vowing to fix the problems in the next six months Continue Reading
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News
11 Oct 2018
Spiceworks using AI to matchmake customers and partners
Spiceworks has unveiled AI capabilities to directly connect tech users with MSPs Continue Reading
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Feature
10 Oct 2018
Channel tensions rising
Competition and strained vendor relationships highlighted as concerns at Canalys Channel Forum Continue Reading
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News
05 Oct 2018
PRM a tool to identify next gen partners
Gut feelings might have helped channel managers make decisions in the past but technology should make it easier and more precise Continue Reading
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E-Zine
05 Oct 2018
MicroScope: Tap into wearables
An issue looking at opportunities in virtual reality, health and fitness give the channel a clear run for wearable technology Continue Reading
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News
03 Oct 2018
CensorNet makes return to distribution
Security player decides the time is right to return to a two-tier model in the UK channel space Continue Reading
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News
21 Sep 2018
Rubrik emphasises competencies with global partner programme
Backup and data protection specialist launches first global partner programme with plans to reward those partners that gain certifications Continue Reading
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News
19 Sep 2018
SonicWall flags firewall upgrade opportunity
The security vendor has used its partner event as a forum to encourage resellers to talk to customers using ageing technology Continue Reading
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News
18 Sep 2018
Commvault reveals EMEA distribution rationalisation
Commvault evaluating distributor relationships as part of sweeping changes to channel organisation Continue Reading
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News
13 Sep 2018
CompTIA flags emerging tech the channel needs to get to grips with
The industry organisation has shared the top ten emerging technologies that are set to have an impact on the channel and users Continue Reading
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News
12 Sep 2018
BlackBerry building partner base and working with Check Point
The software firm has used its Security Summit in London to outline channel growth and reveal an ISV relationship with Check Point Continue Reading
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News
10 Sep 2018
Veeam cranking up public sector focus
One of the areas the vendor is looking to put the time in is around helping partners sell into the public sector Continue Reading
- 10 Sep 2018
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News
07 Sep 2018
Knowledge and speed the key to a channel chief's first 180 days
A guide to those looking to make an impact at a vendor in the channel management role has some advice about what to do in the first few months Continue Reading
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News
06 Sep 2018
Rackspace ramping up channel business
The cloud player has been looking to ramp up its channel over the course of this year and those efforts are continuing Continue Reading
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Opinion
04 Sep 2018
Veritas reveals channel’s role in growth strategy
The vendor is “on a mission” to drive channel sales in midmarket and enterprise Continue Reading
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News
04 Sep 2018
Tomlin in at Dell to run UK channel
The distribution veteran has been given the chance to make an impact at the vendor replacing Sarah Shields after she moved to a European role Continue Reading
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News
03 Sep 2018
Canalys: Vendor's beware partner programmes don't lose relevance
The analyst house has found that more resellers are reporting issues with the programmes that they are offered by vendors Continue Reading
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News
28 Aug 2018
Multi-cloud the theme at VMWorld
An acquisition and some partner programmes have underlined the commitment of VMware to carve out more share in the multi-cloud market Continue Reading
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Opinion
28 Aug 2018
DataDirect Networks keeps the Tintri channel going
Billy MacInnes is impressed with the proactive channel approach being taken by DDN Continue Reading
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News
22 Aug 2018
Silver Peak increases SD-WAN support for partners
The vendor has rolled out a programme that will provide those looking to get to grips with SD-WAN with training and certification Continue Reading
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News
16 Aug 2018
Vendors under pressure to generate better channel data
The information that a lot of vendors have around rebate, MDF and marketing programmes is nowhere near as good as it should be Continue Reading
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News
10 Aug 2018
Dell EMC launches Enterprise Preferred Channel Programme
Dell EMC take collaborative approach to channel enterprise sales with new programme Continue Reading
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News
09 Aug 2018
Nutanix says fresh programme will benefit more partners
Nutanix drops ‘one-size-fits-all’ programme and rewards partner investment over revenue targets Continue Reading
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Opinion
02 Aug 2018
When it comes to privacy, technology is only part of the story
Philippe Ortodoro, VP EMEA Channel Sales, TrustArc, explains why the coming two years are going to be a business bonanza for the channel Continue Reading
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News
25 Jul 2018
BlueJeans extends channel programme
The video conferencing specialist has increased the incentives and rewards for those prepared to meet the requirements of its revised partner programme Continue Reading
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News
13 Jul 2018
Microsoft flagging channel Azure MSP experts
Ahead of the Inspire event the vendor has made it easier for those who are experts at Azure managed services to stand out from the crowd Continue Reading
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Feature
12 Jul 2018
Agony aunt as a service
Impartner’s chief marketing officer Dave R Taylor has some helpful advice for those trying to increase and improve their partner communities Continue Reading
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Opinion
12 Jul 2018
Coming back to the channel: why it’s time to rethink reselling
Neil Robertson, CEO of Compleat Software, shares the motivation for the firm's re-engagement with the channel Continue Reading
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News
11 Jul 2018
SonicWall determined to gain share in the mid-market
Security vendor stepping up support for partners as it sets out an ambition to replicate SME efforts in the mid-market space Continue Reading
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News
11 Jul 2018
Vodafone pointing partners towards IoT and 5G opportunities
The comms firm has been getting its channel ready for the next wave of innovation Continue Reading
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E-Zine
06 Jul 2018
MicroScope: Getting storage right
This issue looks at what products are in demand now in the storage world and what technologies are coming that need to be embraced by the channel Continue Reading
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Opinion
28 Jun 2018
Considerations on a European channel strategy
Brad Parks, VP of business development at Morpheus Data, shares some of the thoughts that go through then mind of a vendor looking at increasing European channel coverage Continue Reading
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News
27 Jun 2018
Scale Computing rolls out MSP programme
The hyper converged player has stepped up the support it can offer to managed service providers Continue Reading
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News
26 Jun 2018
Nutanix and SonicWall hand partners tools to target the mid-market
Both vendors have launched programmes that will help their channel partners increase sales in the mid-market customer segment Continue Reading
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News
21 Jun 2018
Fujitsu extends support for service providers
The vendor has built on steps taken to make life easier for MSPs in the UK last month with a wider European programme Continue Reading
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News
21 Jun 2018
Thoughtonomy on track for 90% channel business target
The intelligent automation specialist has rolled out a fresh partner portal as it looks to increase channel revenues Continue Reading
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News
14 Jun 2018
Security world showing plenty of channel interest
The recent InfoSec show underlined just how many vendors are keen to work with the channel and build their presence in the market Continue Reading
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News
11 Jun 2018
Impartner strengthens partner relationship management portfolio
The PRM specialist has made an acquisition that will give it more muscle in the social media space Continue Reading
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News
08 Jun 2018
Extreme Networks could acquire again to strengthen portfolio
The firm made three big acquisitions over the course of the last 18 months and has indicated it could spend again to strengthen its portfolio Continue Reading
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News
07 Jun 2018
Canon refreshes partner programme
A unified offering should make it easier for partners to sell across more of the vendor's portfolio Continue Reading
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News
06 Jun 2018
Interview: Miriam Murphy, senior vice president, Advanced Solutions, Europe, Tech Data
It has been just over four months since she was handed the chance to run the Advanced Solutions business across Europe and the focus is on next generation opportunities Continue Reading
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E-Zine
04 Jun 2018
MicroScope: Focus on film
In this issue, we look at how video marketing can help companies capture customers' attention, as well as the challenges of a multi-cloud world and a focus on Dell's desire to make business easier Continue Reading
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Feature
01 Jun 2018
Q&A: Luis Murguia, SAP
SAP is sitting down with partners and customers in Orlando next week, but before that one of its senior channel executives was prepared to give an update about its reseller base Continue Reading
- 31 May 2018
- 31 May 2018
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Feature
31 May 2018
Q&A: Tim Maloney, svp worldwide channels, Lifesize
The video conferencing specialist has launched a partner programme and has shared the details with MicroScope Continue Reading
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News
31 May 2018
Pure Storage issues demand for partner commitment
The vendor has cut the ribbon on a fresh partner programme and revealed an ultimatum for partners Continue Reading
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News
30 May 2018
Fortinet increases MSSP support
The security player continues to add depth to the options it can offer those providing managed security services Continue Reading
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News
29 May 2018
Compleat Software makes channel return
After a break the accountancy software player is back in the channel with a solution built from scratch with partners in mind Continue Reading
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News
25 May 2018
Pure Storage considers EMEA partner cull
Storage vendor may replicate North America partner cutbacks within Europe Continue Reading
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News
24 May 2018
Vohkus gains Dell EMC Titanium partner status
The channel player has moved into the higher end of the vendor's partner programme Continue Reading
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News
18 May 2018
Salesforce leaning on partners in enterprise push
Channel thanked for the progress made so far but sizeable market opportunity is still there to address Continue Reading
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News
17 May 2018
Barracuda revises channel programme to increase simplicity
Vendor takes steps to reduce the complexity in its channel partner programme Continue Reading
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News
11 May 2018
Huawei thanks partners for UK growth
The firm has thanked its channel base for helping it gain more share in important vertical markets Continue Reading
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News
11 May 2018
AWS: The channel really matters
The public cloud giant has been expanding its channel base and is keen to work with more resellers and ISVs Continue Reading
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News
09 May 2018
Oracle encouraging partners to develop IP
The vendor's UK channel chief is encouraging partners to add their own 'secret sauce' to its cloud portfolio Continue Reading
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News
08 May 2018
Silobreaker building on partner programme
The security player is looking for more partners having recently launched a UK channel partner programme Continue Reading
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News
04 May 2018
Fujitsu steps up support for MSPs
The vendor has launched a pilot programme that will give service providers the chance to co-create solutions Continue Reading
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Opinion
02 May 2018
Dell builds on the incumbency programme
The flurry of announcements coming out of the partner shindig in Las Vegas have included indications, picked up by Billy MacInnes, that the vendor is building on past work it has carried out with partners Continue Reading
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News
02 May 2018
Dell vows to be easier to work with
One of the main tenets of its channel strategy is to be simple and the firm has introduced a framework to simplify engagement for channel partners Continue Reading
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News
02 May 2018
Dell talks up channel storage opportunity
Dell continues to encourage more storage sales with additional programmes and rebates for partners Continue Reading
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News
02 May 2018
Dell EMC launches converged infrastructure programme
Vendor hopes new programme will help partners to bundle, sell and build converged infrastructure solutions Continue Reading
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News
30 Apr 2018
Puppet signals channel opportunities as it extends ecosystem
The DevOps specialist has indicated it is now working with a number of vendors with some of those offering its technology via the channel Continue Reading
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News
25 Apr 2018
Mitel channel should enjoy flexibility and pace after vendor goes private
With Mitel looking to accept an offer that would take it private the message for the channel is that it's business as usual but there is the prospect of something even better coming after the deal closes Continue Reading
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News
19 Apr 2018
Cofense chooses to go 100% indirect
Security player revamps partner programme as it pledges to go 100% through the channel Continue Reading
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News
19 Apr 2018
Colt DCS aims for significant growth with channel programme launch
the data centre specialist has cut the ribbon on a global partner programme that should provide the structure to increase indirect revenues Continue Reading
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News
05 Apr 2018
Extreme Networks increases finance options for partners
The vendor is hoping it can use zero interest and other finance offers to encourage users to increase their networking investments Continue Reading
- 05 Apr 2018
- 05 Apr 2018
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E-Zine
05 Apr 2018
MicroScope: Hatch a plan for retirement
In this issue, we look at problems around business management and retirement and how distribution plays a crucial role with cloud and the internet of things Continue Reading
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News
04 Apr 2018
DXC extends Microsoft support with deals in the UK and Australia
Ambitions by the channel player to be the largest independent Microsoft Dynamics operator get a shot in the arm with a double acquisition Continue Reading
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News
04 Apr 2018
ESET opts for two-tier approach to support ambitious channel growth plans
The endpoint protection player is looking for ambitious channel growth and has turned to distribution to support that aim Continue Reading
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News
28 Mar 2018
KCOM deepens cloud commitment
The firm has strengthened its cloud credentials extending its relationship with AWS and joining Google's partner ranks Continue Reading
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News
27 Mar 2018
D-Link widening channel as product footprint expands
The firm has moved beyond its networking roots and as it enters new markets it has a requirement to expand its channel ecosystem Continue Reading
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News
23 Mar 2018
PRM pitched as channel management solution
Vendors are being urged to use technology to help manage their increasingly complex channel bases Continue Reading
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News
22 Mar 2018
IBM encouraging partners to change models and tech portfolios
Big Blue is stepping up its support for partners that are looking to get involved with emerging technologies Continue Reading
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News
19 Mar 2018
Morpheus seeks channel partners for UK expansion
The firm is keen to expand its partner base to take advantage of a growing demand around multi-cloud orchestration Continue Reading
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News
16 Mar 2018
Dell taking share and talking channel growth across UK and EMEA
Senior UK and EMEA channel leaders from Dell have given an update on the progress made last year and the focus for the months ahead Continue Reading
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News
15 Mar 2018
Gigamon planning closer ties with more channel partners
The network visibility specialist is aiming to double the number of focused partners it works with over the course of this year Continue Reading
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News
13 Mar 2018
Anaplan looks to channel to support global growth
Software vendor talks channel growth as partners take greater role in go-to-market strategy Continue Reading
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Opinion
08 Mar 2018
Dell is deadly serious about the channel
Things have changed at the once mighty direct giant and Billy MacInnes comments on a firm now heavily targeted on the channel Continue Reading
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News
07 Mar 2018
Mitel lines up unified global partner programme
The final part of Mitel's intregration of ShoreTel is to combine the partner programme into a single offering Continue Reading
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Feature
01 Mar 2018
Cloud and IoT to play key role for distributors
Forecasts coming out of the Global Technology Distribution Council indicate that there is growth out there for disties if they focus in the right technology areas Continue Reading
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News
01 Mar 2018
Channel focus and increased support the mark of champions
Fujitsu is among the handful of vendors that have been marked as champions by the latest Canalys EMEA leadership matrrix Continue Reading
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News
23 Feb 2018
Netwrix looking for expanded partner base with fresh channel programme
The vendor has launched a global partner programme and put executive muscle behind it in EMEA Continue Reading
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Opinion
23 Feb 2018
Is it worth taking out a file on WekaIO? It seems to be disrupting the data industry
The artificial intelligence data player is on the hunt for channel partners and Nick Booth thinks the firm is worth a closer look Continue Reading
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News
20 Feb 2018
Rubrik shares growth stats and welcomes fresh faces
The cloud data specialist has revealed it is growing quickly and has attracted more talent to join the executive ranks Continue Reading
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News
20 Feb 2018
Commvault channel chief increasing partner support
The recently appointed channel chief at data management player Commvault has pledged to increase support for partners Continue Reading
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News
16 Feb 2018
GDPR lift and channel revenue expansion help CyberArk
The Q4 numbers from the identity management specialist reveal customers are spending on GDPR and revenues through partners are increasing Continue Reading
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News
14 Feb 2018
Channel numbers continue to swell at SonicWall
Since spinning out of Dell the security firm has received strong backing from the channel Continue Reading
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News
08 Feb 2018
Dell looking for a $50bn channel business
The vendor is aiming to take global channel revenues through the $50bn barrier as it lays down plans for a year of growth with partners Continue Reading
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News
06 Feb 2018
Channel open to more collaboration
A significant number of resellers are happy to work with other partners to make sure they avoid skill gaps and meet customer demands Continue Reading
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News
02 Feb 2018
Vodafone highlights the UC opportunities
Vodafone's UK channel chief has provided a progress report one year on from rolling out its partner programme Continue Reading
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E-Zine
02 Feb 2018
MicroScope: Steering IT in the right direction
In this issue, we look at the timing of the ideal sales pitch and just what's happening with IoT and the channel. Continue Reading
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News
31 Jan 2018
CompTIA: Digital transformation driving IT spending growth
The demand for cloud, security , IoT and a fair few other technologies should keep the channel busy throughout the rest of 2018 Continue Reading
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News
29 Jan 2018
HP and Lenovo make their educational pitches
The BETT show saw the two leading hardware players unveil more products, expand the reseller base and talk about the importance of VR Continue Reading
