Channel Partner Programmes
Most vendors use their channel partner programmes to reward, incentivize and communicate with their partner base. Read about the latest trends in partner programmes and where the innovations are coming from as partner activities move increasingly online, in this section.
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News
11 Dec 2024
Okta progressing with partner-first strategy
Identity player shares progress update a couple of months after it went all-in with the channel Continue Reading
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News
06 Dec 2024
AvePoint growing an aware channel community
The vendor’s UK channel lead shares an update on progress to increase communication with partners Continue Reading
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News
04 Dec 2024
Quocirca: Print industry must promote remanufactured goods programmes
Printer world continuing to improve its green position through a range of internal and external moves, but there needs to be more promotion of remanufactured goods Continue Reading
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News
19 Nov 2024
Nasuni cuts ribbon on enhance partner programme
Data player Nasuni adds to a list of vendors, including Mimecast, that has chosen to enhance or launch fresh offerings Continue Reading
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News
08 Nov 2024
Illumio listens to partner feedback and rolls out programme enhancements
Security player Illumio has taken feedback from partners on board and has introduced a number of additions to its Enlighten offering Continue Reading
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News
04 Nov 2024
Arrow amplifies cloud opportunities
Channel player Arrow cuts ribbon on a programme designed to get more partners able to sell and support cloud technologies Continue Reading
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E-Zine
01 Nov 2024
MicroScope: MSPs are the future
The managed service model has swept the channel in recent years and looks like the approach for the long term – but does it need to change? Also, read about how to best prepare for an AI-driven future, as well as celebrate e92plus’s 35 years as a distributor Continue Reading
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News
30 Oct 2024
Cisco executive outlines rationale of partner programme changes
EMEA president shares insights into why the vendor needs to update its approach and why delivering customer value is the route to success Continue Reading
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News
30 Oct 2024
Cisco signals fresh partner programme
Vendor Cisco announces its 360 offering, with its channel given a 15-month transition period to get ready for the changes Continue Reading
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News
25 Oct 2024
Lenovo points partners in the direction of growth areas
Roll-out of tailored journeys with 360 framework enhancements indicate where the vendor expects success to come from Continue Reading
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News
17 Oct 2024
Okta bolsters support to drive partner-first strategy
Security player Okta is keen to increase the volume of business going via partners and has enhanced the enablement it provides Continue Reading
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News
09 Oct 2024
Barracuda steps up partner enablement
Barracuda enhances support for its channel, with a focus on extending security support for technical specialists Continue Reading
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News
03 Oct 2024
Sophos steps up partner training as skill gaps continue
Security player Sophos rolls out more education for the channel at a time when customer security skills continue to be in short supply Continue Reading
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News
02 Oct 2024
Azul benefits from indirect strategy
Azul updates progress made as a result of expanding its channel base and its plans to increase support Continue Reading
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News
26 Sep 2024
HPE unifies channel team to improve experiences
Vendor brings channel staff under one umbrella in response to partner feedback Continue Reading
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News
25 Sep 2024
Pure Storage arms UK channel with greater insights
Vendor extends scheme that has been running in the US to cover EMEA and share more intelligence Continue Reading
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News
16 Sep 2024
EasyDMARC planning to invest in channel
Security player will use some of its recently secured funding to build out the support it can provide to partners Continue Reading
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News
10 Sep 2024
NetSPI chasing down significant channel growth
Vendor shares update on how its partner-first approach has been progressing through the year Continue Reading
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Opinion
09 Sep 2024
Key considerations to prepare for a partner-first power play
James Bradley, VP, EMEA partners and alliances, Okta, shares thoughts on how to get the most out of channel relationships Continue Reading
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E-Zine
06 Sep 2024
MicroScope: Embracing the AI opportunity
In this issue, we look at how the channel is reacting to AI, share advice for those looking to harness the technology, and explore how MSPs can help customers to optimise AI investments Continue Reading
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News
04 Sep 2024
Schneider Electric welcomes European channel chief
Schneider Electric shuffles its executive pack and brings in an experienced channel leader to run its partner efforts in Europe Continue Reading
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News
22 Aug 2024
HPE enabling channel to tap into AI opportunity
Vendor is providing support working to make sure its partners can deliver its AI technology offerings Continue Reading
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News
14 Aug 2024
TD Synnex adds more UK support to Cisco Security Club
Distributor revises community offering to support partners keen to improve their capabilities Continue Reading
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News
08 Aug 2024
Jamf cuts ribbon on global partner programme
Apple specialist formalises support for partners globally with scheme that will be available in 70 countries Continue Reading
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News
06 Aug 2024
Westcon-Comstor uses data to generate additional partner business
Distributor Westcon-Comstor shares the progress made in its fiscal year with its data sharing programme that identifies opportunities Continue Reading
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News
05 Aug 2024
IBM welcomes back Gill as UK channel lead
Big Blue brings back former long-time staffer Andrew Gill to run its channel operations in UK&I, with a brief including enabling more partner adoption of AI Continue Reading
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News
31 Jul 2024
Darktrace and Veracode enhancing partner programmes
Security vendor responds to channel feedback and rolls out enhanced options to support collaboration and encourage skills development Continue Reading
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News
29 Jul 2024
SCC gains security recognition from Microsoft
Channel player SCC receives approval from Microsoft for its ability to provide managed detection and response services Continue Reading
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News
16 Jul 2024
Schneider expands support on datacentre and infrastructure front
Power specialist Schneider adds more certifications for partners as they look to develop areas of expertise Continue Reading
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News
20 Jun 2024
Pure harnesses AI to enhance partner processes
Vendor unveils range of enhancements to provide its channel with greater insights and growth opportunities Continue Reading
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News
20 Jun 2024
Thales driving channel integration after Imperva addition
The channel chief at Thales talks about the benefits of prioritising talking to the partner bases of both vendors with a single voice Continue Reading
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News
19 Jun 2024
HPE puts the focus on enabling channel to sell AI
Vendor uses shindig in Las Vegas to roll out competency and talk of increased support for those keen to take advantage of the surge of interest in artificial intelligence Continue Reading
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News
18 Jun 2024
Riverbed cuts ribbon on ONE programme
Vendor combines introduction of fresh partner scheme with the launch of its AI observability platform Continue Reading
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News
05 Jun 2024
ANS opens apprenticeship scheme to channel
Firm adds its apprenticeship academy to the range of benefits available for its indirect partners to tap into Continue Reading
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News
31 May 2024
M247 enhances channel offering and looks to bolster London activity
Cloud player rolls out updated partner programme and a promotion designed to get customers in the capital spending with the channel Continue Reading
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News
14 May 2024
Cradlepoint enhances MSP programme
Networking player Cradlepoint improves managed service offering to encourage more partners to get behind 5G Continue Reading
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E-Zine
03 May 2024
MicroScope: The challenge of our time
In this issue, explore what you can do to help customers on their net-zero journeys as sustainability grows in importance in the boardroom. Also read up on the benefits of refurbished kit, and learn how Tech Channel Ambassadors are promoting careers to young people and reskillers Continue Reading
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News
26 Apr 2024
AI not yet making a channel marketing impact
Lack of guidelines, concerns over data, and a failure to deliver compelling results are hindering adoption of artificial intelligence tools Continue Reading
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News
25 Apr 2024
Consolidation and growth are key MSP market trends
Market analysis from tech investment player reveals the factors underpinning continued growth on both sides of the Atlantic Continue Reading
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News
24 Apr 2024
TD Synnex launches group to focus on AI
Distributor forms group to bring together businesses and individuals with different skills and resources to maximise benefits of artificial intelligence Continue Reading
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News
27 Mar 2024
Goldilock makes move to channel-first model
Security player views partners as best way to grow business and brings on board expertise to support shift Continue Reading
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News
21 Mar 2024
Microsoft shares progress in getting the channel to embrace AI
Vendor reveals the activity it has inspired in the channel since promoting artificial intelligence with partner programmes last summer Continue Reading
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News
20 Mar 2024
OVHcloud sounds the call for microservices partners
Lack of customer skills has created a need for more services to be available around Docker and Kubernetes Continue Reading
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News
18 Mar 2024
Juniper enhances programme with increased MSP support
Networking vendor is hoping a strategy of providing AI-capable products and a supportive programme will enable partners to deliver more growth Continue Reading
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News
15 Mar 2024
Coterie launches channel marketing academy
Marketing specialist introduces courses designed to help improve and develop marketing skills across the channel Continue Reading
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News
14 Mar 2024
Channel struggling to unlock data insights
High volumes of information from various sources are underlining attempts to grow revenues, according to findings from Westcon-Comstor Continue Reading
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News
05 Mar 2024
Focus on margin and technical enablement as Barracuda enhances programme
Security vendor has updated its three-month-old programme in response to feedback and with a view to improving channel profitability Continue Reading
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E-Zine
01 Mar 2024
MicroScope: Is cloud the best option?
In this issue, find out why cloud may not always be the right course of action for businesses to take. Also discover the growing threat artificial intelligence brings to the cyber security market, as well as read predictions on what areas will grow over the course of the year Continue Reading
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News
29 Feb 2024
Konica Minolta Business Solutions marks year of partner growth
Anniversary of supplier’s partner programme provides opportunity for update on progress with indirect business Continue Reading
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News
21 Feb 2024
Infinigate adds DX depth and Evolve IP continues partner recruitment
Distributor rolls out fresh service offering while telecoms player reveals latest MSP to join ranks Continue Reading
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News
21 Feb 2024
SailPoint cuts ribbon on MSP programme
Security player keen to get partners to solve more customer identity-related challenges Continue Reading
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News
09 Feb 2024
Distributors play key role in sustainability
Given its position as a supplier of products and services, and its trusted relationship with vendors, disties are in a pivotal position Continue Reading
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Opinion
09 Feb 2024
What the drive for sustainability means for IT distributors
Howard Davies, CEO & co-founder of Context, shares his thoughts about what the push towards net zero by vendors means for the channel Continue Reading
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News
07 Feb 2024
Heath to become Dell’s UK channel lead
With Rob Tomlin leaving the business, Dell has looked internally to find a replacement to drive the partner business forward Continue Reading
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News
06 Feb 2024
Dell looks for growth with partner programme enhancements
Supplier keen to use improved rewards and simplified processes to garner further channel growth Continue Reading
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News
06 Feb 2024
Dell encourages GenAI involvement with partner competency
One of the features of the enhanced Partner programme was the launch of a process to validate those up to speed on the technology Continue Reading
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News
02 Feb 2024
Own, Check point and TD Synnex offering programmes and support
The latest examples of how vendors and distributors support channel growth illustrate the importance of incentives and rewards Continue Reading
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News
26 Jan 2024
AWS introduces SME partner competency
Cloud player reacts to small and medium customer requirements for dedicated support with the launch of a targeted option Continue Reading
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News
24 Jan 2024
SCC joins Microsoft Intelligent Security Association
Channel player becomes member of a select group of managed service players helping to shape the response to growing security threats Continue Reading
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News
24 Jan 2024
Fresh Microsoft benefits packages aim to support partner growth
Vendor outlines three support packages for different stages of channel development Continue Reading
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News
23 Jan 2024
IBM marks a year of Partner Plus
Vendor shares progress made over 2023, along with enhancements and plans to keep working on improving channel relationships Continue Reading
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News
18 Jan 2024
Red Hat cuts ribbon on customer-led channel programme
Invite-only channel programme designed to provide certified resellers with access to rewards, training and marketing assistance Continue Reading
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News
18 Jan 2024
Exclusive Networks rolls out collaborative marketing community
Distributor Exclusive Networks recognises the need for channel marketers to share best practices and work together Continue Reading
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News
11 Jan 2024
Dell shuffles channel management
Denise Millard adds to her responsibilities as vendor starts the year with a rejigging of its team structure Continue Reading
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News
09 Jan 2024
Aryaka champions channel contribution to growth
Networking player shares details of rising channel contributions and impact of partner programme Continue Reading
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E-Zine
05 Jan 2024
MicroScope: Things are looking up for 2024
In this issue, catch up on what experts predict for the year ahead in the channel business, as well as a look back on 2023. Also, read about upcoming areas for growth and the importance of understanding cloud reselling to demystify customer needs Continue Reading
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Feature
28 Dec 2023
Top 10 channel stories of 2023
It’s time to look back at what topics were making the news across the industry in the past 12 months Continue Reading
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News
14 Dec 2023
Jamf stepping up channel enablement
Apple specialist Jamf views arming partners with more support as a critical part of its drive to increase partner revenues in 2024 Continue Reading
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News
13 Dec 2023
Vast Data channel boss ramping up support for partners
Plans for a fresh partner programme, more services options and increased support for those keen to get involved with AI all on the cards for early next year Continue Reading
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E-Zine
01 Dec 2023
MicroScope: What does the future hold for Industry 5.0?
In this issue, we explore the future of Industry 5.0 to discover whether it’s truly a tech revolution or just the next step in what has been promised since Industry 4.0. Also learn more about the risks and impacts of generative AI on data compliance and compliance, as well as seven steps you should take to engage customers while providing services Continue Reading
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News
23 Nov 2023
Aptum expanding channel ecosystem
Recently appointed channel executive outlines plans to increase the cloud player’s routes to market Continue Reading
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Opinion
22 Nov 2023
The evolution of the distributor: From credit lines to sales acceleration
Matt Paynter, vendor alliances director, UK and Ireland at Exclusive Networks compares the then and now in Distribution Continue Reading
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News
10 Nov 2023
Security vendors ramp up MSP support
Check Point, Acronis, Malwarebytes and ManageEngine increase options for managed service providers Continue Reading
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News
09 Nov 2023
Cisco unveils major partner incentive enhancements
Vendor uses channel event to outline changes that will provide more rewards to those that sell solutions and support customers Continue Reading
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E-Zine
03 Nov 2023
MicroScope: Team up for peak success
In this issue, we explore the need to handle pitches and collaboration carefully to create more opportunities as an increasing amount of IT spending goes via partners. Also discover Canalys’ predictions for the use of generative AI, and just what exactly it means when we talk ‘cyber security’ Continue Reading
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News
01 Nov 2023
The example of iQuila shows need for more channel open mindedness
SDN specialist has found the channel lacking a sense of adventure when it comes to working with a fresh vendor Continue Reading
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News
01 Nov 2023
AWS looking for more channel growth
Senior partner leader at AWS shares the vision for widening relationships and working with generative AI to unlock more opportunities Continue Reading
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News
12 Oct 2023
Rubrik, ManageEngine and LogRhythm expanding channel reach
Vendors take steps to support, increase and expand their channel activities to drive further growth Continue Reading
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News
11 Oct 2023
Google encouraging partners to embrace generative AI
Cloud giant unveils a number of partner programme enhancements as it looks to support more of a push into artificial intelligence Continue Reading
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E-Zine
06 Oct 2023
MicroScope: Automating repetition in storage and backup management
In this issue, we explore how the growing hype of generative artificial intelligence is set to make change in the storage and backup management world, as well as the concerns and limits of the technology. Also read about the importance of getting MSSPs and suppliers on the same page, and how SSC is moving to meet customer needs Continue Reading
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News
05 Oct 2023
Schneider Electric hands partners sustainability SaaS
Vendor continues to support partners with tools to identify, measure and ultimately reduce carbon emissions Continue Reading
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News
04 Oct 2023
Canalys: Vendors will expand channel relationships
The partner-first trend is set to continue as more vendors recognise value of partners and give them the chance to take on a greater share of the business Continue Reading
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News
03 Oct 2023
Millard steps into global channel role at Dell
Exit of Rola Dagher means a fresh face in the hot seat running the vendor’s global partner organisation Continue Reading
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News
29 Sep 2023
Lenovo working with channel on sustainability challenges
Vendor Lenovo acutely aware it needs to work with its partner community to hit carbon reduction targets and help customers do the same Continue Reading
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News
28 Sep 2023
Nutanix enhances programme to drive channel activity
Nutanix’s annual enhancement of its partner efforts continues to put the focus on driving more sales through the channel Continue Reading
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News
19 Sep 2023
CrowdStike looks to accelerate channel sales
Security player CrowdStrike cuts the ribbon on fresh partner programme, with the aim of making life easier Continue Reading
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E-Zine
01 Sep 2023
MicroScope: Channel pushes on against the odds
In this issue, we take a look at the struggles and triumphs faced by the channel this year so far. Also read up on possible solutions to the skills shortage, including the opening up of STEM to a more diverse range of students, and the necessity for improving skills on the job Continue Reading
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News
07 Aug 2023
Dell goes partner-first on storage
Vendor will hand channel significant amount of business as it looks to drive increased sales through partners Continue Reading
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News
02 Aug 2023
NetApp focusing partners on cloud and flash
Launch of partner programme that rewards expertise in those areas offers support and co-selling options to the channel Continue Reading
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News
19 Jul 2023
ISVs, AI and multicloud on Oracle channel chief’s to-do list
The vendor is looking to make sure its partners deliver high levels of customer experience and can take advantage of emerging opportunities Continue Reading
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News
19 Jul 2023
Microsoft increases channel exposure to AI
Vendor rolls out fresh specialisation encouraging the channel to embrace the benefits artificial intelligence can deliver Continue Reading
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News
13 Jul 2023
Schneider and 8x8 bolster partner support offerings
Vendors roll out programmes designed to help those looking to deliver relevant and personalised support to customers Continue Reading
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News
07 Jul 2023
Co-selling approach working for Infinidat
Storage player’s CMO outlines how it is working with the channel and the progress that has been made as a result Continue Reading
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E-Zine
07 Jul 2023
MicroScope: The pressure to deliver
With technology always changing, it can feel like an impossible feat to keep up – we speak to experts about how the channel handles rapid change and the pressure this places on partners to meet customer expectations. Also read about major themes of the market and how the topic of return on investments needs to stretch beyond economics Continue Reading
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News
30 Jun 2023
Logicalis maintains Cisco relationship
Channel player renews global partner status to keep position in select bunch of channel partners Continue Reading
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Feature
23 Jun 2023
Five-minute interview: Marcus Harvey, Targus
Revealing some fascinating details about himself is Marcus Harvey, regional director of B2B at multinational mobile computing accessories company Targus Continue Reading
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News
15 Jun 2023
GTDC: Distributors are force-multipliers for innovation
The role of disties in driving technological change was the central theme at the Global Technology Distribution Council’s EMEA Summit Continue Reading
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News
14 Jun 2023
Blancco increases partner investment as it hunts for enterprise growth
Data erasure specialist Blancco outlines a fresh partner programme and ambitions to significantly increase its enterprise business Continue Reading
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News
07 Jun 2023
Abacus looks for growth while Imperva increases MSSP support
Managed security service provider Abacus hires CFO to drive growth, as elsewhere in the market Imperva enhances partner programme Continue Reading
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E-Zine
02 Jun 2023
MicroScope: Take a balanced approach to security
In this issue, read about how to help customers manage their security portfolios in a world of increasingly complex systems, discover how insights are providing more opportunities for partners, and learn whether being an MSP is enjoyable or not Continue Reading
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News
31 May 2023
8x8 to measure more than revenue with Elevate enhancements
Comms player introduces changes to partner programme in a move that will give more a chance to climb tiers and gain rewards Continue Reading
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News
30 May 2023
Jamf extending channel reach
Apple device management specialist is looking to work with managed service providers and security players to get in front of more customers Continue Reading