Channel Partner Programmes
Most vendors use their channel partner programmes to reward, incentivize and communicate with their partner base. Read about the latest trends in partner programmes and where the innovations are coming from as partner activities move increasingly online, in this section.
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News
29 Mar 2023
BT Wholesale arms channel with mobile SIMs
Telecoms service provider concludes trial and makes its Complete Mobile offering available to wider partner community Continue Reading
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News
23 Mar 2023
Microsoft responds to feedback with partner programme enhancements
It’s been six months since its cloud partner programme launched, and in that time the channel has shared its views with the vendor Continue Reading
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News
21 Mar 2023
Making it simple approach paying off for Hitachi Vantara
Efforts by Hitachi Vantara’s global channel chief to streamline processes and increase partner support have led to increased activity Continue Reading
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News
20 Mar 2023
VMware enhances partner programme
Vendor looks to encourage its channel to cover the entire customer lifecycle, with more rewards and certifications Continue Reading
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News
10 Mar 2023
HP building on sustainability programme
Almost two years after the supplier launched Amplify impact, its UK channel boss has indicated there is more to come Continue Reading
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Opinion
10 Mar 2023
HP Amplify Impact: What's next for the sustainable programme?
Almost two years since its launch, there’s strong progress and an exciting future for the industry’s leading partner sustainability programme Continue Reading
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News
01 Mar 2023
ClickUp and Kroll formalise channel offerings
Firms ClickUp and Kroll are both looking to increase support and rewards for partners engaging through a structured ecosystem and partner programme Continue Reading
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E-Zine
01 Mar 2023
MicroScope: Steering the storage market
In this issue, read all about how the storage world is continuing to evolve as it looks to the cloud, security and ESG compliance requirements. Also discover six steps to making your business more sustainable and read about how IBM’s channel boss is set to make a difference. Continue Reading
- 28 Feb 2023
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News
15 Feb 2023
ReliaQuest goes all-in on channel
Cyber security player shares 100% partner commitment at a time that Searchlight Cyber reveals there are emerging opportunities for MSSPs around the dark web Continue Reading
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News
15 Feb 2023
ProofPoint and Gatewatcher ramp up partner programmes
Cyber security players are looking for growth with channel offerings that increase support and incentives Continue Reading
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News
10 Feb 2023
Shift to Partner Plus more than a programme refresh for IBM
Big Blue’s recent update to its channel programme was a couple of years in the making, and is about more than the usual tiers, rebates and enablement Continue Reading
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News
07 Feb 2023
IBM channel boss relishes opportunity to grow ecosystem
IBM’s UK and Ireland channel lead is excited by the prospect of making a difference in the role and helping the vendor increase its partner business Continue Reading
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News
07 Feb 2023
NetSuite enjoys decent EMEA channel growth
Vendor provides update on how 2022 went for its channel business across the region Continue Reading
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E-Zine
01 Feb 2023
MicroScope: Opportunities in security
In this month’s issue, we explore the possibilities for the channel to make its mark with security services, and take a closer look at whether the ChatGPT revolution brings more benefits or negatives with it Continue Reading
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News
31 Jan 2023
Kaseya increases channel commitment with boost to MDF and headcount
Vendor enhances global partner programme with focus on enablement and support Continue Reading
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News
25 Jan 2023
Channel seen as route to growth for iplicit and Sycope
Vendors iplicit and Sycope look to partners as a way to help drive growth in the UK and extend their market reach Continue Reading
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News
17 Jan 2023
Vectra stepping up partner enablement
The detection and response specialist has been focusing on channel recruitment and is now moving into the next stage of enabling those partners to increase growth Continue Reading
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09 Jan 2023
What makes a good partner incentive programme?
Everyone reacts to incentives, but they need to be well thought through, and some programmes are better than others. Continue Reading
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E-Zine
09 Jan 2023
MicroScope: Channel themes for 2023
In this month’s ezine, we provide a guide to the main areas of focus for the channel in the year ahead, with security, sustainability and hybrid working already standing out as major themes. We also look at what makes a good partner incentive programme. Read the issue now. Continue Reading
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News
05 Jan 2023
IBM launches enhanced partner programme
IBM looks to reward those backing its vision by making work quicker and life easier for the channel Continue Reading
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News
21 Dec 2022
SCC adds Azure migration to its areas of expertise
Channel player continues to invest in its relationship with Microsoft and gain more expertise Continue Reading
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News
13 Dec 2022
Wib signals channel-building intentions
Security player continues with its plans to build a partner network to support growth ambitions across EMEA Continue Reading
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News
13 Dec 2022
Nutanix refreshes referral programme to cover all aspects of buying cycle
Vendor is keen to make sure no one misses out with latest changes to its partner reward programme Continue Reading
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News
09 Dec 2022
Secureworks embarks on channel-first approach
Security player is determined to put its business through partners and is putting the pieces in place to support that ambition Continue Reading
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Feature
07 Dec 2022
What makes a good partner incentive programme?
Everyone reacts to incentives, but they need to be thought through – and some programmes are better than others Continue Reading
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News
06 Dec 2022
Panzura and XtndNet need partners to fight for justice
A couple of vendors with good intentions are looking to build up their channels Continue Reading
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E-Zine
02 Dec 2022
MicroScope: Dealing with rising prices
With prices rising, many are looking at what costs to cut – yet in the channel, the opposite might prove for better business. In this issue, read about how to navigate the cost issue, learn about the growing area of security, and learn about how to create a more appealing employment experience to attract talent Continue Reading
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E-Zine
04 Nov 2022
MicroScope: Elevate security to minimise risk
Security remains a major concern for customers and a continuing area of growth for the channel – so what can managed service providers do to help out? Also read about expectations for the last quarter of 2022 and how partnerships are key to digital transformation Continue Reading
- 04 Nov 2022
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News
02 Nov 2022
Cisco rolls out fresh partner specialisations
Focus is on providing the channel with the opportunity to provide the support customers are searching for Continue Reading
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News
02 Nov 2022
Cynet, Palo Alto and Noname Security enhance partner support
Vendors Cynet, Palo Alto and Noname Security are using programmes and training to keep momentum going across their respective channel bases Continue Reading
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News
21 Oct 2022
Schneider Electric: Sustainability is a team sport
Vendor Schneider Electric vows to do its bit to help partners get up to speed on establishing a green strategy, and to help customers to meet their own ESG objectives Continue Reading
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News
19 Oct 2022
Canalys: Partners have the power
The channel has got to a size and a position where it is a serious industry in its own right – and that will have an impact on ecosystem relationships Continue Reading
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News
18 Oct 2022
NetApp ushers in Partner Sphere
Vendor’s partner programme will drive its channel towards the high-revenue areas of cloud and services Continue Reading
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News
17 Oct 2022
Context: Resellers value relationship with distribution
Latest tranche of findings from channel watcher reveal a solid partnership between the two tiers Continue Reading
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Opinion
17 Oct 2022
Powering strong partnerships for successful digital transformation
César Cernuda, president at NetApp, shares his thoughts about the need for collaboration to support success Continue Reading
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Feature
11 Oct 2022
May the fourth be with you as you enter the final quarter with cautious optimism
The last three months of the year represent the busiest time for the channel as targets are aimed for and the year goes down as a success or failure Continue Reading
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News
07 Oct 2022
Barracuda looks to new CRO to share best practices
Security player’s recently appointed CRO will look at how it can take the best bits of its global channel activities and share them to improve its routes to market Continue Reading
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News
03 Oct 2022
MicroScope at 40: Rola Dagher, Dell Technologies
Dell’s channel chief shares her thoughts about the past and future of the channel as MicroScope marks its anniversary Continue Reading
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E-Zine
03 Oct 2022
MicroScope: 40 years of MicroScope
As we celebrate MicroScope’s 40 anniversary, we look back (and forward) to assess how the channel keeps changing, with experts weighing in with their opinions Continue Reading
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Feature
23 Sep 2022
A history of MicroScope
As MicroScope celebrates its 40th anniversary, we look back and tell the story of the publication itself, with some industry memories of what it has meant to its readers Continue Reading
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News
22 Sep 2022
Nutanix enhances Elevate programme
Vendor looks to improve profitability and ease sales processes with a number of improvements to its partner programme Continue Reading
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News
15 Sep 2022
Claroty bringing in Medigate partners
Operational technology security player is bedding in partners that have come on board following acquisition that took the firm into the healthcare market Continue Reading
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Opinion
09 Sep 2022
Expanding the distribution footprint
The Global Technology Distribution Council has shared some thoughts about the state of the channel, which has caught the eye of Billy MacInnes Continue Reading
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News
07 Sep 2022
Kaspersky enhances programme and Mimecast turns to Exclusive
Security vendors make moves to improve life for partners through enhancements and through deepening its distributor relationship Continue Reading
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E-Zine
01 Sep 2022
MicroScope: The green agenda
Sustainability is now seen as a necessity for business to have on their agenda, so read about how the channel is turning green to capture customer attention. Also discover how the pandemic has changed sales forever and boosted the importance of relationships, as well as learn about how to handle currency fluctuations, rises and inflation Continue Reading
- 31 Aug 2022
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News
19 Aug 2022
VMware unifies partner programme
Enhanced offering from VMware offers more flexibility and support for various channel business models Continue Reading
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News
19 Aug 2022
Ingram Micro Cloud rolls out Ultra offering
Subscription offering for channel partners is designed to support those looking for business growth Continue Reading
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News
17 Aug 2022
Partners will walk away from vendors if experience drops short
Research from CompTIA has revealed that partner experience is a key factor in determining the strength of a relationship between partners and their vendors Continue Reading
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News
03 Aug 2022
Extreme Networks puts emphasis on training
Vendor Extreme Networks enhances partner programme with an emphasis on encouraging partners to get certifications and increase their technical training Continue Reading
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Opinion
02 Aug 2022
That channel and vendor relationship really matters
The channel is all about relationships and the latest insights from CompTIA have underlined that Continue Reading
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News
26 Jul 2022
Specialisations and verticals the NetApp channel approach
Vendor is looking to ensure partners are in a position where they can get deeper into customers and sell a wider solution Continue Reading
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Feature
21 Jul 2022
Is there a need for sustainability-focused channel programmes?
With growing attention around the ambition to get to net-zero carbon emissions, some vendors are introducing incentives and targets into channel programmes Continue Reading
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News
21 Jul 2022
Deep Instinct partner programme changes making a difference
Security player rolled out fresh offering in May and shares some of the initial reaction to those changes Continue Reading
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News
20 Jul 2022
ISV support is the focus at Microsoft Inspire
Vendor’s partner event has included programme updates and enhancements to its commercial marketplace Continue Reading
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News
07 Jul 2022
Nerdio enhances support for MSPs
Vendor Nerdio rolls out improved partner programme to make life easier for partners supporting Microsoft Azure environments, and N-able is also bolstering its ability to support CSPs Continue Reading
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Feature
01 Jul 2022
Five-minute interview: Tim Britt, Dropbox
MicroScope talks to Tim Britt, Dropbox’s director of sales and channel for Central Europe, about what his thoughts on the channel and what gets him up in the morning Continue Reading
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News
01 Jul 2022
Channel key for Google Cloud
Approach taken by public cloud player shows partners are critical to its growth ambitions Continue Reading
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E-Zine
01 Jul 2022
MicroScope: The slow march to Windows 11
It's taken a while, but the latest Microsoft OS is having an impact – read all about the journey to Windows 11, as well as the uptake of co-innovation and co-creation strategies in the channel, and Broadcom's acquisition of VMware Continue Reading
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News
30 Jun 2022
Distribution delivers for Dropbox
Evolution of disties has seen them better positioned to support a wide range of partners selling into the SME customer base Continue Reading
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News
29 Jun 2022
Partner engagement crucial to making MDF work
Closer and early collaboration appears to be the key to making sure that marketing development funds are not being wasted Continue Reading
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News
28 Jun 2022
HPE rolls out Partner Ready Vantage programme
The focus is very much on supporting an as-a-service shift that has happened across the vendor’s channel base Continue Reading
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News
24 Jun 2022
8x8 reaches out to Microsoft partners
Vendor adds programme tailored to gold partners that can sell Teams into enterprise customers Continue Reading
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News
22 Jun 2022
Channel driving Tanium into fresh opportunities
Since reaching out to partners, the security player has seen its mid-market business expand Continue Reading
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News
17 Jun 2022
GTDC: Distribution has kept momentum going into 2022
Industry group provides an update on where the channel is in Q1 after a couple of solid years of sales growth Continue Reading
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News
15 Jun 2022
SAP launches partner training initiative
Vendor SAP aims to help reduce the skills gap and provide partners with access to a fresh wave of skilled individuals Continue Reading
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Opinion
15 Jun 2022
Things sound good now, but will they stay that way?
Broadcom is making the right noises to the channel after its acquisition of VMware, but Billy MacInnes has heard these sorts of positive soundings before Continue Reading
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News
10 Jun 2022
Schneider Electric, Maintel and DataSolutions highlight green efforts
Vendor, cloud player and distributor illustrate some of the steps that are being taken across the industry on the sustainability front Continue Reading
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E-Zine
10 Jun 2022
MicroScope: A return to face-to-face meetings
With the world emerging from the pandemic, what role does the personal event and face-to-face meetings hold in business? Also read about the next step for the future of collaboration and communication services, and why there needs to be greater diversity across the channel Continue Reading
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News
09 Jun 2022
Schneider Electric cuts ribbon on more open partner programme
Vendor reacts to calls for a revised structure and introduces a fresh approach Continue Reading
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News
31 May 2022
Schneider Electric steps up partner focus on sustainability
Power player launches an initiative and a fresh range of greener products as it looks to help partners meet customers’ green expectations Continue Reading
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News
25 May 2022
Centreon still determined to grow channel considerably
Vendor has set ambitious targets on the partner front to be realised in the next 12 months Continue Reading
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News
13 May 2022
Egnyte, eSentire and Soracom roll out improved partner programmes
Vendors take on feedback and roll out formal programmes to support its partners as they look for growth Continue Reading
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News
11 May 2022
Deep Instinct takes a fresh partner programme approach
Security player hopes that a different channel approach will support partners and attract market interest Continue Reading
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News
09 May 2022
NetApp supports partners on the journey to hybrid
Cloud data player prepared to support those that are looking to move into a position where they can deliver high value to customers Continue Reading
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E-Zine
06 May 2022
MicroScope: Charging at SME security challenges
With cyber threats growing, SMEs have to improve their security position, and the channel is best placed to support that aim. Read all about improving security, how sustainability is more important than ever in channel conversations, and the impact of hybrid working Continue Reading
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News
06 May 2022
EfficientIP looking for UK channel growth
Vendor believes the pieces are in place to make it an attractive choice of partner Continue Reading
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News
27 Apr 2022
AWS marks a decade of partner network
Cloud giant looks for closer relationships with ISVs and consulting partners as it seeks to expand the range of services it can offer to customers Continue Reading
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News
26 Apr 2022
Channel programme sparks growth for Arctic Wolf
Vendor marks a year since it launched its programme with an update on the progress it has made with partners Continue Reading
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News
20 Apr 2022
Content+Cloud joins Microsoft Intelligent Security Association
Channel player continues to enhance its relationship with the vendor as it joins the ecosystem looking to improve security Continue Reading
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News
11 Apr 2022
Zoom looks for significant channel growth across EMEA
Collaboration specialist is working to a plan that will see revenues through partners increase significantly over the next few years Continue Reading
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E-Zine
01 Apr 2022
MicroScope: Can life ever really be simple for partners?
In this issue, discover whether simplifying programmes and interactions with partners is achievable, and what barriers stand in the way for vendors looking to make life easier. Also read about why reskilling in a post-pandemic world is key to boosting industry, and learn about what to expect from the manufacturing sphere over the next year Continue Reading
- 31 Mar 2022
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News
28 Mar 2022
The petition becoming medium of protest for Microsoft channel
When Microsoft causes friction with the channel, it tends to spark an online response – and planned changes to the partner programme have done the same Continue Reading
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News
18 Mar 2022
Cloud, Windows and Teams should spur Microsoft channel growth
Microsoft puts its forthcoming shift in context as it outlines major changes to its partner programme Continue Reading
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News
17 Mar 2022
Microsoft makes major changes to partner programme
For the first time in a decade and a half, Microsoft is renaming and reconstituting its partner programme, with an emphasis on meeting customer needs Continue Reading
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News
14 Mar 2022
Consistency key to strong channel relationships
NetApp and Canalys share their thoughts about what underpins strong vendor and partner relationships Continue Reading
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News
09 Mar 2022
Juniper, ABBYY and Xactly enhance partner programmes
Trio of vendors put out expanded and enhanced partner programmes to drive further channel growth Continue Reading
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E-Zine
04 Mar 2022
MicroScope: Taking the steady approach to becoming an MSP
In this issue, take a closer look at the risks and pitfalls on the journey to becoming a manages services provider, read about expected ongoing change and consolidation in the year ahead, and discover what experts have to say on the skills and supply chain shortages Continue Reading
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News
03 Mar 2022
Being open is at the heart of Red Hat’s channel approach
Open source player has worked hard to develop a strong ecosystem and is keen to develop that further to work closely with partners Continue Reading
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Feature
01 Mar 2022
Why keeping it simple is a channel challenge
The mantra from vendors is that they want to make life easier and make systems simple for partners – but that is not as easy as it sounds Continue Reading
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News
25 Feb 2022
Purechannels sets out to improve vendor and partners comms
Marketing player Purechannels launches platform designed to give a more customised experience for partners Continue Reading
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Feature
14 Feb 2022
Balancing the risks as an MSP
There is a growing trend among partners in converting into managed service providers – but are there risks to this approach that the channel needs to be aware of? Continue Reading
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News
08 Feb 2022
Dell channel chief shares vision of data-driven market
Rola Dagher has penned a blog post in the wake of Dell’s partner programme updates, sharing her thoughts on market growth Continue Reading
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News
07 Feb 2022
Dell simplifies channel incentive structure
Vendor announces several changes as it updates the partner programme for the fiscal year 2023 and looks to make life simpler for its channel Continue Reading
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E-Zine
04 Feb 2022
MicroScope: Spotting the hidden security dangers
In this security-focused issue, we take a closer look at the threats and security trends experts expect to increase and pop up over the course of 2022. Also read how proposed government regulations could spell eye-watering fines for MSPs, and how being green could be more difficult than anticipated Continue Reading
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News
01 Feb 2022
Nuvias joins the GTDC ranks
Distributor joins the Global Technology Distribution Council, an organisation dedicated to promoting the value of members Continue Reading
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News
31 Jan 2022
Neil MacDonald steps into HP UK&I channel role
HP looks within the company for its next country channel head as it aims towards further growth to be generated across its partner base Continue Reading
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News
26 Jan 2022
Kaspersky MSP growth plans are delivering
Security vendor has been working for three years to grow its managed service base and the results show those efforts have reaped rewards Continue Reading
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News
20 Jan 2022
What does the emergence of Trellix mean for the channel?
The combined forces of McAfee Enterprise and FireEye should provide opportunities for partners, states Trellix’s CRO Continue Reading
