Channel Partner Programmes
Most vendors use their channel partner programmes to reward, incentivize and communicate with their partner base. Read about the latest trends in partner programmes and where the innovations are coming from as partner activities move increasingly online, in this section.
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News
30 Jun 2025
Netgear looks to channel to drive business division growth
Networking player Netgear keen to build on momentum in sales to a growing SME customer base Continue Reading
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News
27 Jun 2025
Working Together for Channel Success: Analysts discuss security, partner programmes, sustainability
The topics of security, sustainability and the need for evolving partner programmes were discussed at the partner event Continue Reading
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News
25 Jun 2025
Jitterbit expanding indirect business
Artificial intelligence and automation expert cuts ribbon on partner programme as it looks to generate more revenues via the channel Continue Reading
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News
20 Jun 2025
Channel catch-up: News in brief
Developments this week at AvePoint, Nebula Global Services, Pulsant, Skyhawk Security and HackerOne Continue Reading
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News
17 Jun 2025
Partners embracing Rapid7’s training
Security player’s channel head provides an update on the reaction to partner programme changes the vendor introduced earlier this year Continue Reading
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News
10 Jun 2025
Docusign rolls out fresh programme to arm partners with IAM answers
Agreement management specialist enhances channel offering in reaction to changing market dynamics Continue Reading
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News
06 Jun 2025
Channel catch-up: News in brief
Developments this week at Infinigate Group, Assured Data protection, Diliko, N-able, Coro and Quantum Dice Continue Reading
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News
30 May 2025
Channel catch-up: News in brief
Developments this week at Distology, Bitdefender, Alcatel-Lucent Enterprise, TD Synnex and Xledger UK Continue Reading
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News
29 May 2025
HP: Partners key to delivering sustainability
Vendor HP provides an update on the continuing demand from customers for green technology and the role its channel plays in supporting those needs Continue Reading
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News
23 May 2025
Channel catch-up: News in brief
Developments this week at Kiteworks, CrowdStrike, Exertis, e92plus, Climb Channel Solutions UK, Pulsant and Westcon-Comstor Continue Reading
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News
16 May 2025
Cisco prepares partners for its 360 partner programme
Halfway through the time between announcement and launch of the fresh channel programme, Cisco’s UK channel boss is busy supporting partners through the transition Continue Reading
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News
13 May 2025
Sophos rolls out MSP Elevate
Programme for managed service providers aims to support those committed to delivering growth Continue Reading
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News
09 May 2025
Channel catch-up: News in brief
Developments this week at Assured Data Protection, Acer, Canon, UiPath and Coro Continue Reading
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News
08 May 2025
Climb increases AI support
Distributor looks to guide partners from start to selling to get more comfortable pitching artificial intelligence offerings Continue Reading
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News
02 May 2025
Channel catch-up: News in brief
Before the week ends, there’s time to note what’s happened at Westcoast, ALSO, TD Synnex, Ricoh Europe and iomart Continue Reading
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E-Zine
02 May 2025
MicroScope: Getting partner programmes right
Partner programmes promise support and benefits, but there’s a real need to recognise true value and reward channel players that go the extra mile. Also read about encouraging partners to make the move away from PSTN, and how it’s time for a rethink on refurbished tech Continue Reading
- 01 May 2025
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News
30 Apr 2025
AWS continues to strengthen commitment to partners
A senior channel executive at Amazon Web Services shares insights into where the cloud giant has been gaining ground with its ecosystem Continue Reading
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News
30 Apr 2025
AWS targeting SME market with channel
Cloud giant indicates that growing its presence across a segment it believes is largely untapped – SMEs – is a priority Continue Reading
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News
15 Apr 2025
Innov8 and Sage mark 25 years of partnership
The channel player and vendor provide an example of trust and value over more than two decades Continue Reading
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Feature
09 Apr 2025
Rewarding the value add
Partner programmes promise support and rewards but it’s a fine balance getting the incentives right to appeal to those channel players that will really be an asset Continue Reading
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News
04 Apr 2025
Channel catch-up: News in brief
Find out what developments there have been this week at SentinelOne, Softcat, TD Synnex, Bugcrowd, Hornetsecurity, Unframe and Climb Continue Reading
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News
02 Apr 2025
Arrow rolls out AI accelerator programme
Distributor increases support for partners looking to develop skills and take advantage of artificial intelligence technology, as well as identifying where to pitch solutions to customers Continue Reading
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News
28 Mar 2025
Channel catch-up: News in brief
Developments this week at Logpoint, CrowdStrike, LevelBlue, IFT, Omnissa, Bitdefender and Techs + Together Continue Reading
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News
28 Mar 2025
Pure Storage responds to partner calls for increased profitability
Vendor Pure Storage demonstrates that it has recognised the needs of its channel and is prepared to invest in rewarding growth through its enhanced programme Continue Reading
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News
26 Mar 2025
Gigamon works with partners to cut through the noise
There are numerous observability options, but the pressure on customers is increasing and demand for vendors and partners to deliver a solid service has grown in importance Continue Reading
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News
20 Mar 2025
SonicWall and Azul note channel momentum
Vendors share details of how the channel drove sales in 2024 Continue Reading
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News
20 Mar 2025
What HP’s Amplify announcements mean for UK partners
The vendor’s UK&I channel lead talks us through the changes that were announced this week Continue Reading
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News
19 Mar 2025
HP announces improved compensation package
Vendor’s Amplify event used to talk of increased benefits, greater artificial intelligence support and progress on sustainability programme Continue Reading
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News
14 Mar 2025
Channel catch-up: News in brief
Developments this week at Exertis Supplies, Softcat, Konica Minolta Business Solutions, Fivetran, SUSE and Centreon Continue Reading
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News
11 Mar 2025
SailPoint expands MSP programme
Security player widens the customer base its managed service provider partners can go after Continue Reading
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News
11 Mar 2025
Climb’s AI Academy coming to UK and Ireland
Distributor shares 2024 financial update and indicates its AI Academy scheme launched in Germany last autumn will be coming to the UK and Ireland later this year Continue Reading
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News
07 Mar 2025
Channel catch-up: News in brief
Developments this week at Schneider Electric and OVHcloud, while SonicWall and Sophos talk MDR Continue Reading
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E-Zine
07 Mar 2025
MicroScope: Why the channel can make a difference to the public sector
In this issue, discover how the channel can assist the public sector with IT projects in the wake of the devastating NAO report outlining government IT failures. Also read about AI’s potential to uplift the economy, and find out Weston-Comstor’s ambitions for the coming year Continue Reading
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News
03 Mar 2025
Elastic building out increased channel support
Vendor Elastic’s recently appointed partner lead is keen to develop and enhance relationships to work more closely with its channel and increase its support Continue Reading
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News
28 Feb 2025
Channel catch-up: News in brief
Developments this week at Nebula, Everything Tech Group, Check Point, monday.com, Scality, Horizon3.ai, TD Synnex, DTP Group and CrowdStrike Continue Reading
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News
17 Feb 2025
Rapid7 channel programme emerges from partner dialogue
Security player’s director of global partner programmes outlines the process and ambitions that supported its recently launched PACT offering Continue Reading
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News
14 Feb 2025
Channel catch-up: News in brief
Geographic expansion, partner programmes, fresh warehouses and attempts to increase trust levels in artificial intelligence have all been happening over the past few days Continue Reading
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News
06 Feb 2025
Thales encouraging wider portfolio sales
Security player introduces fresh partner programme to make it easier for the channel to sell across products, including the fruits of the Imperva acquisition Continue Reading
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News
05 Feb 2025
Dell shares details of 2025 partner programme
Focus is on artificial intelligence, PC refresh, storage and collaborating more closely with the channel to support growth Continue Reading
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News
27 Jan 2025
Red Hat adds more distributor and ISV support
Red Hat’s partner programme enhancements look to add to improvements and modular structure that was introduced in 2024 Continue Reading
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News
23 Jan 2025
Gigamon increasing channel support
The security player has responded to feedback and increased the discounts available to those that drive growth Continue Reading
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News
22 Jan 2025
ServiceNow ramps up partner incentives around AI
ServiceNow uses its channel event to announce a number of enhancements to reward specialists in areas of artificial intelligence Continue Reading
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News
21 Jan 2025
Halcyon launches partner programme and appoints Distology
Security player looks for channel growth in the UK with increased support and distributor move Continue Reading
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Opinion
20 Jan 2025
Why we need a culture of greater collaboration in the channel
James Bradley, VP partners and alliances, EMEA at Okta, shares his thoughts on the reasons why working more together across the channel makes sense Continue Reading
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News
17 Jan 2025
Citrix hands Arrow exclusive mid-market role in Europe
Software player Citrix gives distributor the responsibility for growing and supporting channel partners focused on that customer base Continue Reading
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News
15 Jan 2025
Zyxel, Trellix and Picus improve partner programme offerings
Vendors rewarding and supporting partners that get involved with key products and widen routes to market Continue Reading
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News
23 Dec 2024
2024 review: Main themes in the channel
MicroScope takes a look back at some of the main themes that affected the channel over the past 12 months Continue Reading
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News
18 Dec 2024
MirrorWeb plans channel expansion
Archiving specialist MirrorWeb is looking to increase the volume of business generated by partners in 2025 Continue Reading
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News
17 Dec 2024
Channel moves: Who’s gone where?
Changes and moves announced at Computacenter, Genesys, The Noledge Group, Forcepoint and CirrusHQ Continue Reading
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News
11 Dec 2024
Okta progressing with partner-first strategy
Identity player shares progress update a couple of months after it went all-in with the channel Continue Reading
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News
06 Dec 2024
AvePoint growing an aware channel community
The vendor’s UK channel lead shares an update on progress to increase communication with partners Continue Reading
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News
04 Dec 2024
Quocirca: Print industry must promote remanufactured goods programmes
Printer world continuing to improve its green position through a range of internal and external moves, but there needs to be more promotion of remanufactured goods Continue Reading
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News
19 Nov 2024
Nasuni cuts ribbon on enhance partner programme
Data player Nasuni adds to a list of vendors, including Mimecast, that has chosen to enhance or launch fresh offerings Continue Reading
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News
08 Nov 2024
Illumio listens to partner feedback and rolls out programme enhancements
Security player Illumio has taken feedback from partners on board and has introduced a number of additions to its Enlighten offering Continue Reading
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News
04 Nov 2024
Arrow amplifies cloud opportunities
Channel player Arrow cuts ribbon on a programme designed to get more partners able to sell and support cloud technologies Continue Reading
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E-Zine
01 Nov 2024
MicroScope: MSPs are the future
The managed service model has swept the channel in recent years and looks like the approach for the long term – but does it need to change? Also, read about how to best prepare for an AI-driven future, as well as celebrate e92plus’s 35 years as a distributor Continue Reading
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News
30 Oct 2024
Cisco executive outlines rationale of partner programme changes
EMEA president shares insights into why the vendor needs to update its approach and why delivering customer value is the route to success Continue Reading
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News
30 Oct 2024
Cisco signals fresh partner programme
Vendor Cisco announces its 360 offering, with its channel given a 15-month transition period to get ready for the changes Continue Reading
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News
25 Oct 2024
Lenovo points partners in the direction of growth areas
Roll-out of tailored journeys with 360 framework enhancements indicate where the vendor expects success to come from Continue Reading
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News
17 Oct 2024
Okta bolsters support to drive partner-first strategy
Security player Okta is keen to increase the volume of business going via partners and has enhanced the enablement it provides Continue Reading
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News
09 Oct 2024
Barracuda steps up partner enablement
Barracuda enhances support for its channel, with a focus on extending security support for technical specialists Continue Reading
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News
03 Oct 2024
Sophos steps up partner training as skill gaps continue
Security player Sophos rolls out more education for the channel at a time when customer security skills continue to be in short supply Continue Reading
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News
02 Oct 2024
Azul benefits from indirect strategy
Azul updates progress made as a result of expanding its channel base and its plans to increase support Continue Reading
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News
26 Sep 2024
HPE unifies channel team to improve experiences
Vendor brings channel staff under one umbrella in response to partner feedback Continue Reading
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News
25 Sep 2024
Pure Storage arms UK channel with greater insights
Vendor extends scheme that has been running in the US to cover EMEA and share more intelligence Continue Reading
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News
16 Sep 2024
EasyDMARC planning to invest in channel
Security player will use some of its recently secured funding to build out the support it can provide to partners Continue Reading
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News
10 Sep 2024
NetSPI chasing down significant channel growth
Vendor shares update on how its partner-first approach has been progressing through the year Continue Reading
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Opinion
09 Sep 2024
Key considerations to prepare for a partner-first power play
James Bradley, VP, EMEA partners and alliances, Okta, shares thoughts on how to get the most out of channel relationships Continue Reading
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E-Zine
06 Sep 2024
MicroScope: Embracing the AI opportunity
In this issue, we look at how the channel is reacting to AI, share advice for those looking to harness the technology, and explore how MSPs can help customers to optimise AI investments Continue Reading
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News
04 Sep 2024
Schneider Electric welcomes European channel chief
Schneider Electric shuffles its executive pack and brings in an experienced channel leader to run its partner efforts in Europe Continue Reading
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News
22 Aug 2024
HPE enabling channel to tap into AI opportunity
Vendor is providing support working to make sure its partners can deliver its AI technology offerings Continue Reading
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News
14 Aug 2024
TD Synnex adds more UK support to Cisco Security Club
Distributor revises community offering to support partners keen to improve their capabilities Continue Reading
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News
08 Aug 2024
Jamf cuts ribbon on global partner programme
Apple specialist formalises support for partners globally with scheme that will be available in 70 countries Continue Reading
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News
06 Aug 2024
Westcon-Comstor uses data to generate additional partner business
Distributor Westcon-Comstor shares the progress made in its fiscal year with its data sharing programme that identifies opportunities Continue Reading
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News
05 Aug 2024
IBM welcomes back Gill as UK channel lead
Big Blue brings back former long-time staffer Andrew Gill to run its channel operations in UK&I, with a brief including enabling more partner adoption of AI Continue Reading
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News
31 Jul 2024
Darktrace and Veracode enhancing partner programmes
Security vendor responds to channel feedback and rolls out enhanced options to support collaboration and encourage skills development Continue Reading
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News
29 Jul 2024
SCC gains security recognition from Microsoft
Channel player SCC receives approval from Microsoft for its ability to provide managed detection and response services Continue Reading
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News
16 Jul 2024
Schneider expands support on datacentre and infrastructure front
Power specialist Schneider adds more certifications for partners as they look to develop areas of expertise Continue Reading
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News
20 Jun 2024
Pure harnesses AI to enhance partner processes
Vendor unveils range of enhancements to provide its channel with greater insights and growth opportunities Continue Reading
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News
20 Jun 2024
Thales driving channel integration after Imperva addition
The channel chief at Thales talks about the benefits of prioritising talking to the partner bases of both vendors with a single voice Continue Reading
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News
19 Jun 2024
HPE puts the focus on enabling channel to sell AI
Vendor uses shindig in Las Vegas to roll out competency and talk of increased support for those keen to take advantage of the surge of interest in artificial intelligence Continue Reading
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News
18 Jun 2024
Riverbed cuts ribbon on ONE programme
Vendor combines introduction of fresh partner scheme with the launch of its AI observability platform Continue Reading
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News
05 Jun 2024
ANS opens apprenticeship scheme to channel
Firm adds its apprenticeship academy to the range of benefits available for its indirect partners to tap into Continue Reading
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News
31 May 2024
M247 enhances channel offering and looks to bolster London activity
Cloud player rolls out updated partner programme and a promotion designed to get customers in the capital spending with the channel Continue Reading
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News
14 May 2024
Cradlepoint enhances MSP programme
Networking player Cradlepoint improves managed service offering to encourage more partners to get behind 5G Continue Reading
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E-Zine
03 May 2024
MicroScope: The challenge of our time
In this issue, explore what you can do to help customers on their net-zero journeys as sustainability grows in importance in the boardroom. Also read up on the benefits of refurbished kit, and learn how Tech Channel Ambassadors are promoting careers to young people and reskillers Continue Reading
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News
26 Apr 2024
AI not yet making a channel marketing impact
Lack of guidelines, concerns over data, and a failure to deliver compelling results are hindering adoption of artificial intelligence tools Continue Reading
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News
25 Apr 2024
Consolidation and growth are key MSP market trends
Market analysis from tech investment player reveals the factors underpinning continued growth on both sides of the Atlantic Continue Reading
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News
24 Apr 2024
TD Synnex launches group to focus on AI
Distributor forms group to bring together businesses and individuals with different skills and resources to maximise benefits of artificial intelligence Continue Reading
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News
27 Mar 2024
Goldilock makes move to channel-first model
Security player views partners as best way to grow business and brings on board expertise to support shift Continue Reading
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News
21 Mar 2024
Microsoft shares progress in getting the channel to embrace AI
Vendor reveals the activity it has inspired in the channel since promoting artificial intelligence with partner programmes last summer Continue Reading
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News
20 Mar 2024
OVHcloud sounds the call for microservices partners
Lack of customer skills has created a need for more services to be available around Docker and Kubernetes Continue Reading
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News
18 Mar 2024
Juniper enhances programme with increased MSP support
Networking vendor is hoping a strategy of providing AI-capable products and a supportive programme will enable partners to deliver more growth Continue Reading
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News
15 Mar 2024
Coterie launches channel marketing academy
Marketing specialist introduces courses designed to help improve and develop marketing skills across the channel Continue Reading
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News
14 Mar 2024
Channel struggling to unlock data insights
High volumes of information from various sources are underlining attempts to grow revenues, according to findings from Westcon-Comstor Continue Reading
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News
05 Mar 2024
Focus on margin and technical enablement as Barracuda enhances programme
Security vendor has updated its three-month-old programme in response to feedback and with a view to improving channel profitability Continue Reading
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E-Zine
01 Mar 2024
MicroScope: Is cloud the best option?
In this issue, find out why cloud may not always be the right course of action for businesses to take. Also discover the growing threat artificial intelligence brings to the cyber security market, as well as read predictions on what areas will grow over the course of the year Continue Reading
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News
29 Feb 2024
Konica Minolta Business Solutions marks year of partner growth
Anniversary of supplier’s partner programme provides opportunity for update on progress with indirect business Continue Reading
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News
21 Feb 2024
Infinigate adds DX depth and Evolve IP continues partner recruitment
Distributor rolls out fresh service offering while telecoms player reveals latest MSP to join ranks Continue Reading
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News
21 Feb 2024
SailPoint cuts ribbon on MSP programme
Security player keen to get partners to solve more customer identity-related challenges Continue Reading
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News
09 Feb 2024
Distributors play key role in sustainability
Given its position as a supplier of products and services, and its trusted relationship with vendors, disties are in a pivotal position Continue Reading
