Channel Partner Programmes
Most vendors use their channel partner programmes to reward, incentivize and communicate with their partner base. Read about the latest trends in partner programmes and where the innovations are coming from as partner activities move increasingly online, in this section.
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News
06 Mar 2026
Channel catch-up: News in brief
The past week has brought several noteworthy developments in the channel. We look at what’s been happening at Wasabi Technologies, LevelBlue, Phoenix Software, Alkira and Boom Collaboration Continue Reading
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E-Zine
05 Mar 2026
MicroScope: Delivering on AI
In this issue, we look at how the hype around artificial intelligence has left customers wanting, with the need to deliver on promises now at the forefront of the AI conversation. Also discover how to navigate the AI skills challenge as well as the upcoming PC price rises this year Continue Reading
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News
04 Mar 2026
GTDC: Distribution key to expanding vendor reach
The ability to react to challenges and master them has put disties across the globe in a key position to support partner enablement and sales Continue Reading
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News
03 Mar 2026
Synaxon boss charts path to increased growth
After a period of transformation, the channel organisation is looking to meet ambitious targets and continue to carve out a solid position in the hardware and services realms Continue Reading
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News
27 Feb 2026
Channel catch-up: News in brief
Developments this week at Flotek, Infinigate, TD Synnex, Westcon-Comstor, GitLab, Yubico and Zenarmor Continue Reading
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News
27 Feb 2026
AI takes centre stage at GTIA forum
Members keen to get a firmer grip on deploying and supporting the technology Continue Reading
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News
24 Feb 2026
Alteryx looks to build on channel momentum
Partners are increasingly bringing in fresh opportunities, and the firm’s channel lead is looking to support that trend Continue Reading
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News
13 Feb 2026
Channel catch-up: News in brief
Catch up on developments this week at Exclusive Networks, Apptio, Nebula Global Services, meshcloud UK and Version 1 Continue Reading
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News
12 Feb 2026
Citrix entrusts Arrow with broader channel management responsibilities
Vendor’s close ties with distributor deepen further a year into an exclusive relationship in Europe and North America Continue Reading
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News
06 Feb 2026
Channel catch-up: News in brief
Developments this week at Insight, Westcon-Comstor, Infinigate UKI, Assured Data Protection and TP-Link, and Palo Alto Networks Continue Reading
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News
06 Feb 2026
Mitel emphasises consultancy and vertical expertise
Comms player Mitel introduces unified partner programme with increased enablement and a focus on differentiation Continue Reading
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News
05 Feb 2026
SolarWinds looks to build pipeline with partners
Announcement of enhanced channel programme by SolarWinds is seen as a commitment to support and grow the business Continue Reading
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News
04 Feb 2026
Pure Storage ushers in Ambassador tier
Data player announced enhancements to its partner programme with the expansion of tiers and improvements to the tools it provides its channel Continue Reading
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News
26 Jan 2026
The Cisco 360 channel programme has arrived
After almost a year and a half of preparing its channel, the networking giant’s partner programme is finally here Continue Reading
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News
23 Jan 2026
Channel catch-up: News in brief
Developments this week at Presidio, Kiteworks, Extreme Networks, ServiceNow, Climb, Synechron and Simwood Continue Reading
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News
20 Jan 2026
Sharp outlines channel vision at Inspire
Vendor uses Lisbon event to outline where it views growth coming from and how it can support its partner base Continue Reading
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News
16 Jan 2026
Channel catch-up: News in brief
Developments this week at BCN, TD Synnex Maverick, Heimdal and Syspro Continue Reading
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News
16 Jan 2026
Okta looking to expand GSI base
Security player keen to widen channel base and deepen its partner reach across the globe Continue Reading
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News
09 Jan 2026
11:11 Systems bolsters position in VMware ecosystem
Sixth acquisition gives 11:11 Systems more expertise and depth, putting it firmly on VMware’s radar Continue Reading
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E-Zine
09 Jan 2026
MicroScope: The changing nature of partner programmes
In this issue, read about the evolving world of partner programmes, which are increasingly focusing on measuring and rewarding value. Also discover how Exclusive Networks’ boss plans to advance the company, and learn show age discrimination is affecting the UK skills shortage Continue Reading
- 08 Jan 2026
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News
05 Jan 2026
Fresh SCC UK boss starts next week
Appointment announced towards the end of last year, with Russell Brown stepping into the role from next Monday Continue Reading
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News
31 Dec 2025
2025 review: Channel stories of the year
A look back over the stories that generated headlines over the past 12 months Continue Reading
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Feature
29 Dec 2025
2025 review: The main themes in the channel
MicroScope looks back over 2025 with a focus on the main topics that affected the world of the channel Continue Reading
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Feature
10 Dec 2025
The changing role of partner programmes
The world of partner programmes is evolving, with the focus changing to measuring and rewarding value – and rediscovering what that value truly means Continue Reading
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News
09 Dec 2025
Q&A: Natalie Noor, UK&I channel and SME director, Lenovo
Lenovo’s UK channel lead updates on how the year has been and where the focus will be in 2026 Continue Reading
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News
05 Dec 2025
Channel catch-up: News in brief
Developments this week at EntrustIT, SCC, MLL, Westcon-Comstor and Automat-it Continue Reading
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News
02 Dec 2025
GTDC: Distribution the most cost-effective route to market
Organisation shares its latest report encouraging vendors to deepen their involvement with disties Continue Reading
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News
27 Nov 2025
Azul channel boss working at scale
Java specialist’s global head of partners has driven the firm towards partners and is continuing to look for more activity as it lands fresh private equity backing Continue Reading
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News
21 Nov 2025
Channel catch-up: News in brief
Developments this week at Crayon, Arrow Electronics, Node4, Qodea, BCN, Schneider Electric, Zenture Partners, Solace and Alcatel-Lucent Enterprise Continue Reading
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News
20 Nov 2025
Focus firmly on AI at Microsoft Ignite
Vendor announces several enhancements to its cloud partner programme to encourage the development of expertise around artificial intelligence products and services Continue Reading
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News
14 Nov 2025
Channel catch-up: News in brief
Developments this week at SCC, Hammer, Ingram Micro, N-Able and Selector Continue Reading
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News
12 Nov 2025
Wildix doubles down on channel-only model
UCaaS player’s boss outlines partner ambitions as a means of offering an alternative to UC rivals Continue Reading
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E-Zine
07 Nov 2025
MicroScope: Taking scope of sustainability
In this issue, read about how the channel is standing against the political sway away from sustainable practices, with more calling for efforts to be made tackling Scope 3 emissions, as well as discover how to improve cyber hygiene without falling for a false sense of security Continue Reading
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News
06 Nov 2025
HPE rolls out unified partner programme
Firm makes enhancements that should make life easier for partners across the channel looking to work with all or part of the vendor’s portfolio Continue Reading
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News
05 Nov 2025
Netgear cuts ribbon on programme as Sharp rebrands
Networking vendor looks to support partners with revised programme, while Sharp is hoping a unification of brands will make life easier for its channel Continue Reading
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News
05 Nov 2025
Cisco provides training to prepare for 360 arrival
Cisco is providing training, marketing materials and increased access to AI tools as it readies partners for the arrival of its fresh programme Continue Reading
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News
04 Nov 2025
Cisco channel chief talks 360, AI and partner value
As the vendor pulls thousands of its partners together for its summit, its recently installed channel leader shares his thoughts on a range of issues Continue Reading
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News
20 Oct 2025
Workday moving towards being a partner-first organisation
ERP specialist Workday has put the effort into growing its channel ecosystem and establishing support for SIs, ISVs, VARs and disties Continue Reading
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News
17 Oct 2025
Channel catch-up: News in brief
Developments this week at ANS, Hammer, e92plus, TD Synnex, Intermedia, LevelBlue, Barracuda and Westcon-Comstor Continue Reading
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News
15 Oct 2025
Mimecast channel boss outlines strategy
With three months under his belt as worldwide channel chief at the security player, Micheal McCollough shares his priorities Continue Reading
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News
15 Oct 2025
Bytes navigates challenges in H1
Channel player indicates it has been adapting to Microsoft partner programme changes and a tough economy Continue Reading
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News
15 Oct 2025
GTIA looking for membership growth
Industry association GTIA is looking to ramp up its membership numbers and geographical coverage next year Continue Reading
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News
10 Oct 2025
Channel catch-up: News in brief
Developments this week at Westcon-Comstor, Phoenix Software, Allied Telesis, Barracuda Networks and Google Cloud Continue Reading
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News
10 Oct 2025
Canalys: The spotlight falls on partner programmes
The days of ‘pack and plaque’ are coming to an end, with points-based systems that move away from rewarding transactions the emerging approach Continue Reading
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News
06 Oct 2025
A year of channel progress at Jamf
As the vendor sits down with partners this week at its event in Denver, a senior channel executive has talked of efforts made to improve its partner ecosystem Continue Reading
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News
19 Sep 2025
Channel catch-up: News in brief
Developments this week at Exertis Enterprise, Kite Distribution, e92spark, Akamai Technologies, Inforcer and Asanti Data Centres Continue Reading
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News
17 Sep 2025
Kaspersky looking for MSP growth
Security vendor Kaspersky is on a mission to increase the number of managed service providers it works with Continue Reading
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News
08 Sep 2025
Q&A: Stuart Robson-Frisby, Netwrix
The firm’s recently appointed worldwide head of channel shares his thoughts on where partners are heading and his plans for the business Continue Reading
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News
05 Sep 2025
Channel catch-up: News in brief
Developments of note this week at Synaxon, Ricoh Europe, Zyxel Networks, SentinelOne and Sharp Continue Reading
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E-Zine
05 Sep 2025
MicroScope: Diversifying the channel
In this issue, read about what the channel can do to appeal to a wider workforce. Also discover how to futureproof business with AI technology, as well as discover how AI tools have increased productivity at Advania Continue Reading
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News
28 Aug 2025
Nebula launches engineering initiative
Services specialist offers verified framework to ensure those working with customers meet the required standard Continue Reading
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News
15 Aug 2025
Channel catch-up: News in brief
Developments this week at ANS, Node4, Cohesity, Phoenix Software, Dell and Chainguard Continue Reading
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News
08 Aug 2025
Channel catch-up: News in brief
Developments this week at Lenovo, Exertis Enterprise, Phoenix Software, NTT DATA and WatchGuard Technologies Continue Reading
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News
06 Aug 2025
OVHcloud rejigs partner team and increases support
Cloud player makes a fresh hire and a couple of promotions to change the lineup responsible for delivering partner programmes Continue Reading
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News
04 Aug 2025
Channel moves: Who’s gone where?
Moves of note at CDW, Nexer Enterprise Applications, GCX Managed Services and Sweep Continue Reading
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News
01 Aug 2025
Channel catch-up: News in brief
Developments this week at TD Synnex, Insight Enterprises, Kite Distribution, Cynomi, Fortinet and Confluent Continue Reading
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News
01 Aug 2025
SentinelOne preparing partners for programme
The cloud security player is working with its channel to ensure they are taking advantage of PartnerOne Continue Reading
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News
30 Jul 2025
GTDC: Improving vendor distribution onboarding will accelerate results
Distribution organisation GTDC has shared research with suggestions of best practices that the industry can follow to improve the environment around signing partners Continue Reading
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News
23 Jul 2025
Red Hat announces range of partner programme enhancements
Red Hat refreshes specialisations and rebates, along with stepping up available marketing support, in its announcement of enhancements Continue Reading
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News
04 Jul 2025
Channel catch-up: News in brief
Developments of note at Dell, Gamma Communications, Bytes, TD Synnex, LevelBlue, Crayon, Trend Micro and Brother UK Continue Reading
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E-Zine
04 Jul 2025
MicroScope: Navigating through uncertainty
In this issue, learn about how to navigate the multitude of challenges facing the channel today, from global politics to economics and skills. Also, discover why platforming could be the solution to speed and cost woes, and learn all about BT Wholesale’s approach to the switch to digital Continue Reading
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News
30 Jun 2025
Netgear looks to channel to drive business division growth
Networking player Netgear keen to build on momentum in sales to a growing SME customer base Continue Reading
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News
27 Jun 2025
Working Together for Channel Success: Analysts discuss security, partner programmes, sustainability
The topics of security, sustainability and the need for evolving partner programmes were discussed at the partner event Continue Reading
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News
25 Jun 2025
Jitterbit expanding indirect business
Artificial intelligence and automation expert cuts ribbon on partner programme as it looks to generate more revenues via the channel Continue Reading
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News
20 Jun 2025
Channel catch-up: News in brief
Developments this week at AvePoint, Nebula Global Services, Pulsant, Skyhawk Security and HackerOne Continue Reading
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News
17 Jun 2025
Partners embracing Rapid7’s training
Security player’s channel head provides an update on the reaction to partner programme changes the vendor introduced earlier this year Continue Reading
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News
10 Jun 2025
Docusign rolls out fresh programme to arm partners with IAM answers
Agreement management specialist enhances channel offering in reaction to changing market dynamics Continue Reading
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News
06 Jun 2025
Channel catch-up: News in brief
Developments this week at Infinigate Group, Assured Data protection, Diliko, N-able, Coro and Quantum Dice Continue Reading
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News
30 May 2025
Channel catch-up: News in brief
Developments this week at Distology, Bitdefender, Alcatel-Lucent Enterprise, TD Synnex and Xledger UK Continue Reading
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News
29 May 2025
HP: Partners key to delivering sustainability
Vendor HP provides an update on the continuing demand from customers for green technology and the role its channel plays in supporting those needs Continue Reading
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News
23 May 2025
Channel catch-up: News in brief
Developments this week at Kiteworks, CrowdStrike, Exertis, e92plus, Climb Channel Solutions UK, Pulsant and Westcon-Comstor Continue Reading
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News
16 May 2025
Cisco prepares partners for its 360 partner programme
Halfway through the time between announcement and launch of the fresh channel programme, Cisco’s UK channel boss is busy supporting partners through the transition Continue Reading
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News
13 May 2025
Sophos rolls out MSP Elevate
Programme for managed service providers aims to support those committed to delivering growth Continue Reading
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News
09 May 2025
Channel catch-up: News in brief
Developments this week at Assured Data Protection, Acer, Canon, UiPath and Coro Continue Reading
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News
08 May 2025
Climb increases AI support
Distributor looks to guide partners from start to selling to get more comfortable pitching artificial intelligence offerings Continue Reading
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News
02 May 2025
Channel catch-up: News in brief
Before the week ends, there’s time to note what’s happened at Westcoast, ALSO, TD Synnex, Ricoh Europe and iomart Continue Reading
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E-Zine
02 May 2025
MicroScope: Getting partner programmes right
Partner programmes promise support and benefits, but there’s a real need to recognise true value and reward channel players that go the extra mile. Also read about encouraging partners to make the move away from PSTN, and how it’s time for a rethink on refurbished tech Continue Reading
- 01 May 2025
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News
30 Apr 2025
AWS continues to strengthen commitment to partners
A senior channel executive at Amazon Web Services shares insights into where the cloud giant has been gaining ground with its ecosystem Continue Reading
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News
30 Apr 2025
AWS targeting SME market with channel
Cloud giant indicates that growing its presence across a segment it believes is largely untapped – SMEs – is a priority Continue Reading
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News
15 Apr 2025
Innov8 and Sage mark 25 years of partnership
The channel player and vendor provide an example of trust and value over more than two decades Continue Reading
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Feature
09 Apr 2025
Rewarding the value add
Partner programmes promise support and rewards but it’s a fine balance getting the incentives right to appeal to those channel players that will really be an asset Continue Reading
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News
04 Apr 2025
Channel catch-up: News in brief
Find out what developments there have been this week at SentinelOne, Softcat, TD Synnex, Bugcrowd, Hornetsecurity, Unframe and Climb Continue Reading
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News
02 Apr 2025
Arrow rolls out AI accelerator programme
Distributor increases support for partners looking to develop skills and take advantage of artificial intelligence technology, as well as identifying where to pitch solutions to customers Continue Reading
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News
28 Mar 2025
Channel catch-up: News in brief
Developments this week at Logpoint, CrowdStrike, LevelBlue, IFT, Omnissa, Bitdefender and Techs + Together Continue Reading
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News
28 Mar 2025
Pure Storage responds to partner calls for increased profitability
Vendor Pure Storage demonstrates that it has recognised the needs of its channel and is prepared to invest in rewarding growth through its enhanced programme Continue Reading
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News
26 Mar 2025
Gigamon works with partners to cut through the noise
There are numerous observability options, but the pressure on customers is increasing and demand for vendors and partners to deliver a solid service has grown in importance Continue Reading
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News
20 Mar 2025
SonicWall and Azul note channel momentum
Vendors share details of how the channel drove sales in 2024 Continue Reading
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News
20 Mar 2025
What HP’s Amplify announcements mean for UK partners
The vendor’s UK&I channel lead talks us through the changes that were announced this week Continue Reading
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News
19 Mar 2025
HP announces improved compensation package
Vendor’s Amplify event used to talk of increased benefits, greater artificial intelligence support and progress on sustainability programme Continue Reading
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News
14 Mar 2025
Channel catch-up: News in brief
Developments this week at Exertis Supplies, Softcat, Konica Minolta Business Solutions, Fivetran, SUSE and Centreon Continue Reading
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News
11 Mar 2025
SailPoint expands MSP programme
Security player widens the customer base its managed service provider partners can go after Continue Reading
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News
11 Mar 2025
Climb’s AI Academy coming to UK and Ireland
Distributor shares 2024 financial update and indicates its AI Academy scheme launched in Germany last autumn will be coming to the UK and Ireland later this year Continue Reading
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News
07 Mar 2025
Channel catch-up: News in brief
Developments this week at Schneider Electric and OVHcloud, while SonicWall and Sophos talk MDR Continue Reading
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E-Zine
07 Mar 2025
MicroScope: Why the channel can make a difference to the public sector
In this issue, discover how the channel can assist the public sector with IT projects in the wake of the devastating NAO report outlining government IT failures. Also read about AI’s potential to uplift the economy, and find out Weston-Comstor’s ambitions for the coming year Continue Reading
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News
03 Mar 2025
Elastic building out increased channel support
Vendor Elastic’s recently appointed partner lead is keen to develop and enhance relationships to work more closely with its channel and increase its support Continue Reading
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News
28 Feb 2025
Channel catch-up: News in brief
Developments this week at Nebula, Everything Tech Group, Check Point, monday.com, Scality, Horizon3.ai, TD Synnex, DTP Group and CrowdStrike Continue Reading
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News
17 Feb 2025
Rapid7 channel programme emerges from partner dialogue
Security player’s director of global partner programmes outlines the process and ambitions that supported its recently launched PACT offering Continue Reading
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News
14 Feb 2025
Channel catch-up: News in brief
Geographic expansion, partner programmes, fresh warehouses and attempts to increase trust levels in artificial intelligence have all been happening over the past few days Continue Reading
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News
06 Feb 2025
Thales encouraging wider portfolio sales
Security player introduces fresh partner programme to make it easier for the channel to sell across products, including the fruits of the Imperva acquisition Continue Reading
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News
05 Feb 2025
Dell shares details of 2025 partner programme
Focus is on artificial intelligence, PC refresh, storage and collaborating more closely with the channel to support growth Continue Reading
