Channel Partner Programmes

Most vendors use their channel partner programmes to reward, incentivize and communicate with their partner base. Read about the latest trends in partner programmes and where the innovations are coming from as partner activities move increasingly online, in this section.

October 03, 2022 03 Oct'22
MicroScope at 40: Rola Dagher, Dell Technologies

Dell’s channel chief shares her thoughts about the past and future of the channel as MicroScope marks its anniversary
September 22, 2022 22 Sep'22
Nutanix enhances Elevate programme

Vendor looks to improve profitability and ease sales processes with a number of improvements to its partner programme
September 15, 2022 15 Sep'22
Claroty bringing in Medigate partners

Operational technology security player is bedding in partners that have come on board following acquisition that took the firm into the healthcare market
September 07, 2022 07 Sep'22
Kaspersky enhances programme and Mimecast turns to Exclusive

Security vendors make moves to improve life for partners through enhancements and through deepening its distributor relationship

A history of MicroScope

As MicroScope celebrates its 40th anniversary, we look back and tell the story of the publication itself, with some industry memories of what it has meant to its readers Continue Reading
Is there a need for sustainability-focused channel programmes?

With growing attention around the ambition to get to net-zero carbon emissions, some vendors are introducing incentives and targets into channel programmes Continue Reading
Five-minute interview: Tim Britt, Dropbox

MicroScope talks to Tim Britt, Dropbox’s director of sales and channel for Central Europe, about what his thoughts on the channel and what gets him up in the morning Continue Reading

Expanding the distribution footprint

The Global Technology Distribution Council has shared some thoughts about the state of the channel, which has caught the eye of Billy MacInnes Continue Reading
That channel and vendor relationship really matters

The channel is all about relationships and the latest insights from CompTIA have underlined that Continue Reading
Things sound good now, but will they stay that way?

Broadcom is making the right noises to the channel after its acquisition of VMware, but Billy MacInnes has heard these sorts of positive soundings before Continue Reading