In Depth
In Depth
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Generative AI hits the channel – are partners ready?
Just how is the channel using GenAI? Steve Bell asks a selection of the great and the good to find out Continue Reading
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Channel explainer: How focusing on data will drive sales
Security and storage have always been profitable areas for the channel, and both will continue to deliver for various reasons as the year progresses Continue Reading
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Channel explainer: How to use the summer lull constructively
With many of us sitting in deserted offices as colleagues head off to relax on beaches in far-flung places and the phones are not ringing as much, how can we spend our time wisely? Continue Reading
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How the channel is embracing AI
The two letters ‘AI ’are included in almost every conversation, but Billy MacInnes wonders what artificial intelligence means for the channel Continue Reading
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Five-minute interview: Steve Corfield, Salesforce
The Salesforce staffer with responsibility for emerging products is the latest to divulge some personal and professional details Continue Reading
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Five-minute interview: Jon Lingard, Appian
The regional vice-president at Appian is the latest to share some personal insights Continue Reading
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How has the tech delivered by the channel changed student life?
After a year at university, it’s clear how important the technology supplied by educational specialists across the channel has become Continue Reading
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Is Windows 11 finally ready for take-off?
Billy MacInnes looks at the progress made by operating system Windows 11 since its launch in 2021 Continue Reading
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Is it worth taking a risk in the channel?
There may be hesitation in the channel when it comes to making risky decisions, but is risk needed if the channel is to grow? We ask a range of experts to weigh in on the topic Continue Reading
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Five-minute interview: Karin Pike, Okta
The latest industry figure to share some personal insights is the director of channel partners and alliances for Northern Europe at Okta Continue Reading
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The keys to ESG success
Figures across the industry share some of their best practices to improve sustainability and diversity Continue Reading
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Channel explainer: How apprenticeships can ease the skills crisis
Is developing your own talent the answer to the growing skills gap? What are the benefits of working with young people? And what does success look like? This explainer tackles those questions Continue Reading
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Five-minute interview: Cristina Bentue, IriusRisk
The latest to share some personal insights is Cristina Bentue, co-founder and chief operating officer of cyber security player IriusRisk Continue Reading
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Channel explainer: Why sustainability matters
Why is it important to have a strong green story? Where do you start, and who is going to help you? This explainer tackles those questions Continue Reading
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Channel explainer: How to make money out of GenAI
It’s tipped as the most important technology for a generation, but how are customers using it, can the channel make revenues from it and what are the risks? Continue Reading
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Five-minute interview: Ross Teague, Nebula Global Services
The latest channel figure to share some personal insights is the founder and CEO of Nebula Global Services, Ross Teague Continue Reading
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Why the channel can prepare for a positive 2024
A tough 2023 is in the books, and focus now settles on a fresh 12 months where the narrative can be better across the channel Continue Reading
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Top 10 channel stories of 2023
It’s time to look back at what topics were making the news across the industry in the past 12 months Continue Reading
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The top 10 channel themes of 2023
What were the main areas of interest in the past 12 months? This handy list of the top 10 should jog memories, stir debate and garner some agreement across the channel Continue Reading
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Five-minute interview: Hayley Roberts, Distology
The CEO of distributor Distology is the latest to share some personal insights in our five-minute interview profile slot Continue Reading
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How was 2023 for channel partners and their vendors?
With 2023 drawing to a close, it’s time to ask: what kind of year was it for channel businesses? And did 2023 live up to their expectations or did it fall short? Continue Reading
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Five-minute interview: Claudia Hebden, CrowdStrike
The director of Northern European Alliances at CrowdStrike, Claudia Hebden, is the latest to share some personal insights Continue Reading
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Getting the channel balance right
The majority of IT spending will go via partners, but it is never as simple as that and proceedings will need to be handled right for a more opportunistic future Continue Reading
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Five-minute interview: Simon Godfrey, Secureworks
The latest to share some personal insights is the sales and partner go-to-market lead across Europe at Secureworks Continue Reading
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How has 2023 gone so far?
Before we all gear up for the busy end of the year, some of the great and the good across the channel review the progress made so far in 2023 Continue Reading
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Five-minute interview: Ken Tripp, Netwrix
Ken Tripp, director of cyber security player Netwrix’s managed services programme, is the latest to share some personal details Continue Reading
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The pressure to be cutting edge in the channel
The industry is good at encouraging customers to buy the latest and greatest tech, but the channel often has to pick up the pieces when expectations fail to be met Continue Reading
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Five-minute interview: Marcus Harvey, Targus
Revealing some fascinating details about himself is Marcus Harvey, regional director of B2B at multinational mobile computing accessories company Targus Continue Reading
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Could simpler language improve security?
Vendors and partners can be guilty of making data protection complicated, but Nick Booth wonders if life could be easier if explanations were more straightforward. He talks to Chris Meidinger, technical director for EMEA for Beyond Identity, about ... Continue Reading
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Five-minute interview: Emily Fallon, RingCentral
The latest candidate for our profile series is Emily Fallon, regional vice president, international channel marketing & partner programs’ Continue Reading
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Managing the security estate
The channel is increasingly being looked on as a source of help for customers aiming to reduce the number of security tools they use, and interest is only increasing with the pressure on budgets Continue Reading
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Improving channel relationships: Listen more, talk less
If a vendor wants to improve their relationship with the channel, it might be as simple as listening more Continue Reading
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Five-minute interview: Steve Nurton, WithSecure
We get the chance to find out a bit more about Steve Nurton, WithSecure's head of channel sales Continue Reading
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Five-minute interview: Erik Nicolai, Workspace 365
Another candidate answers the questions and reveals a little bit more about themselves and their role in the channel. This time, we chat to Workspace 365 founder Erik Nicolai Continue Reading
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Five-minute interview: Mike Sheppard, Panasas
MicroScope gets the chance to find out a bit more about Mike Sheppard, director of channels and alliances at Panasas Continue Reading
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The drivers in the storage market
A number of factors are affecting the storage industry, and the channel can benefit from understanding the dynamics of the market Continue Reading
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Five-minute interview: Armin Neumaier, Cisco ThousandEyes
The latest to share an insight into their career and life is the head of partner and channel sales EMEA at Cisco ThousandEyes, Armin Neumaier Continue Reading
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The channel is key to plugging cyber skills gap
If there is going to be one theme that continues from year to year, it is the desire by customers to work with channel partners to help solve security problems Continue Reading
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Goodbye 2022, hello 2023: experts weigh in with channel expectations
The year is just a few days old, so it’s a good moment to look back and ponder on what lies ahead given the experiences of the past 12 months Continue Reading
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The themes of 2023 for the channel
A fresh year is looming and it’s already clear what most of the major themes will be, including security, sustainability and hybrid working Continue Reading
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Five-minute interview: Charles Damerell, SolarWinds
This time around, MicroScope speaks to the senior director of UK and Ireland at SolarWinds Charles Damerell about what makes him tick Continue Reading
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What makes a good partner incentive programme?
Everyone reacts to incentives, but they need to be thought through – and some programmes are better than others Continue Reading
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Five-minute interview: Helen Kelisky, Google Cloud
This time around, MicroScope finds out a little bit more about Helen Kelisky, managing director for Google Cloud in the UK and Ireland Continue Reading
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Prices are rising and maybe that’s not so bad
Life is getting more expensive and many will look to cut costs and reduce prices where possible – but in the channel it might be OK to do the reverse Continue Reading
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Five-minute interview: Dominic Pierce, Cisco
The latest to share more details about themselves is Cisco’s UK channel lead Continue Reading
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May the fourth be with you as you enter the final quarter with cautious optimism
The last three months of the year represent the busiest time for the channel as targets are aimed for and the year goes down as a success or failure Continue Reading
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Can MSPs get cyber security ‘right’ for SMEs?
The pressure is on for managed service providers to protect SMEs from cyber attack Continue Reading
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The channel: Four decades of change
To celebrate MicroScope’s 40th anniversary, we ask channel leaders to reflect on the changes seen over the past four decades – a shift to software, and the emergence of the managed service provider and the cloud are among the highlights Continue Reading
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Where next for the channel?
As part of our 40th anniversary, we look ahead to get a sense of where the channel will go in the years and decades to come Continue Reading
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A history of MicroScope
As MicroScope celebrates its 40th anniversary, we look back and tell the story of the publication itself, with some industry memories of what it has meant to its readers Continue Reading
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Five-minute interview: Roger Whittle, Jigsaw24
In the latest profile interview, we find out a bit more about the CEO of Jigsaw24, Roger Whittle Continue Reading
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Developing the subscription model
Customers and channel partners are moving to a world where flexible monthly payments are the norm, but that has meant distribution has had to take steps to support that shift Continue Reading
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How can the UK channel handle currency fluctuations, potential price rises and inflation?
There are challenges in the market and the channel is having to deal with some difficult economic issues Continue Reading
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Is there a need for sustainability-focused channel programmes?
With growing attention around the ambition to get to net-zero carbon emissions, some vendors are introducing incentives and targets into channel programmes Continue Reading
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Five-minute interview: Tim Britt, Dropbox
MicroScope talks to Tim Britt, Dropbox’s director of sales and channel for Central Europe, about what his thoughts on the channel and what gets him up in the morning Continue Reading
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Five-minute interview: Kit Kyte, Checkit
MicroScope talks to Kit Kyte, CEO at intelligent operations platform CheckIt, to discover what makes him tick and what his opinions are surrounding remote working and technology Continue Reading
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The slow journey to Windows 11
Microsoft has been emphasising the positives of Windows 11, but users appear to be taking their time in migrating to the latest operating system Continue Reading
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The importance of face-to-face
The pandemic denied the channel the chance to see customers and each other and raised the question: how important is that in the digital age? Continue Reading
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Increased risks mean SMEs must spend on security
Facing growing threats and becoming even more frequent targets for criminals, the channel’s key customer base needs to improve its level of protection if it is to thrive Continue Reading
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Five-minute interview: Scott Walker, Illumio
The senior director of channel and alliances, EMEA at Illumio is the latest to share some personal insights in our five-minute interview slot Continue Reading
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How to reconfigure the IT industry
Nick Booth catches up with Ciara Campbell, senior security engineer at Tenable. , to get her take on the changing world of the security industry Continue Reading
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Five-minute interview: Sam Linford, Deep Instinct
This time around, the vice-president of channel and MSSP for EMEA at Deep Instinct, Sam Linford, takes the questions Continue Reading
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Five-minute interview: Matt Halsey, Cyren
The senior director of sales for EMEA and APAC at Cyren gives us a bit more of an insight into his life Continue Reading
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Why keeping it simple is a channel challenge
The mantra from vendors is that they want to make life easier and make systems simple for partners – but that is not as easy as it sounds Continue Reading
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Balancing the risks as an MSP
There is a growing trend among partners in converting into managed service providers – but are there risks to this approach that the channel needs to be aware of? Continue Reading
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Five-minute interview: Anton Shelepchuk, Nakivo
The vice-president of worldwide sales at the data protection and recovery software player shares some personal insights, including his teen dream of becoming a professional footballer and some investment advice that he was wise to ignore Continue Reading
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What’s on the security radar?
A selection of vendors share their thoughts about which technologies will be in demand this year Continue Reading
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Change is a constant as the channel looks ahead
Concluding our two-part look at what lies ahead this year, we find expectations of more consolidation and ongoing change Continue Reading
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What’s in store for the channel in 2022?
In the first part of a two-part look at what lies ahead this year, Billy MacInnes reveals what many expect will be the areas of interest in the next 12 months Continue Reading
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2021 review: The main channel themes
A look back over the past 12 months, focusing on the top 10 themes that have affected the channel Continue Reading
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Five-minute interview: Michelle Seifert, ATTO Technology
This time around, we put the questions to Michelle Seifert, international sales executive for ATTO Technology Continue Reading
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How can the channel help fend off the ransomware threat?
It's the security problem that keeps users awake at night and scares MSPs that might be targets, but there are things the channel can do to deal with the issue of ransomware Continue Reading
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The value of the managed service provider
Understanding value is not always a given, but as Billy MacInnes discovers, it is important for service providers to know their worth Continue Reading
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What’s driving the data storage market?
When it comes to storage, there are differing views about what the biggest drivers are in the current market, which gives the channel a lot to think about Continue Reading
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Five-minute interview: Toby Jones, WatchGuard
This time around, Toby Jones, senior marketing manager for Northern Europe at WatchGuard, takes on questions of what motivates him and about the future of the channel Continue Reading
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Five-minute interview: Gavin Jones, BT Wholesale
Answering the questions posed this time is Gavin Jones, channel sales director of BT Wholesale Continue Reading
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XaaS: Always at your service
One of the themes of the year is the idea that customers want, and resellers need to be able to offer, everything as a service – or XaaS. We investigate the current state of play Continue Reading
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The endurance of the channel: Who are you calling doomed?
Predicting the demise of the channel had become a well-worn mantra, but those days are gone and there are few signs of the end coming any time soon Continue Reading
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Is having many partners always better?
Microsoft has a sizeable global channel that raises the question of whether that is the model that all vendors should be aspiring to follow Continue Reading
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Why should you choose a channel career?
As a teenager embarking on A-levels, I am wondering what to do with my life. The question is whether or not this industry is something to get excited about Continue Reading
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Five-minute interview: Fiona Doak, Appgate
The latest to give MicroScope an insight into their life and career is Fiona Doak, director of channel sales EMEA at Appgate Continue Reading
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Five minute interview: Neill Burton, F5
The latest channel figure to share some details of his life and career is director of channels and alliances for F5 in the UK and Ireland, Neill Burton Continue Reading
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The lasting impact of Covid-19
Life is slowly starting to move back towards a more normal footing, but will things ever be quite the same in the channel? Continue Reading
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Time to take it to the edge
Edge computing is growing and is dominating more conversations – so just what is the play here for the channel? Continue Reading
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Five-minute interview: Jose Pena, Digital.ai
Jose Pena of Digital.ai shares his insight and experiences surrounding the channel in this latest five-minute interview Continue Reading
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Five-minute interview: Steve Santini, Schneider Electric
In the latest five-minute interview, Steve Santini, channel director of APC by Schneider Electric, takes some time to field the questions Continue Reading
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Digital transformation or digital evolution?
There is no doubt that customers are changing and moving to a more digital world – but perhaps this is better described as an evolution rather than a transformation? Continue Reading
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Five-minute interview: Nick Offin, Dynabook
Dynabook’s Northern Europe division leader, Nick Offin, is the latest to share some personal insights Continue Reading
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Five-minute interview: Matt Nicholson, Trustwave
Matt Nicholson, EMEA channel manager at Trustwave, tells MicroScope about his early start in the channel but reveals he’s not a natural early riser Continue Reading
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The channel opportunity around 5G
This was always meant to be the year that 5G arrived and changed the world. We look at what that means for those trying to sell and support the technology Continue Reading
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Five-minute interview: Dean Porter, F-Secure
Dean Porter, UK and Ireland country sales manager for corporate sales at F-Secure, reveals his passion for Chelsea FC and his appreciation for hip hop Continue Reading
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Service providers should ask more questions
Nick Booth catches up with Barracuda and hears how it wants its channel to ask much more about the everyday stuff of life Continue Reading
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Five-minute interview: Gerry Sheldrick, Exclusive Networks Ireland
Exclusive Networks Ireland’s country manager, Gerry Sheldrick, tells MicroScope about his career and ambitions, as well as some insight into what makes him tick Continue Reading
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2021: Security market predictions
Home workers remain vulnerable, IoT devices need to be better protected, ransomware will remain a problem and customers want help to consolidate security tools Continue Reading
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2021: What the channel thinks is coming next
This year has been a strange one, and the pandemic is going to linger into the next, along with Brexit and other unknowns, but the channel is ready for whatever comes Continue Reading
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2021 predictions: Cloud, comms and remote working
There are reasons for the channel to feel optimistic about the year ahead on numerous technology fronts Continue Reading
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2020: A year of accelerated change in the channel
A look back over some of the main themes of a year that will be long remembered thanks to the pandemic Continue Reading
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Five-minute interview: Emanuel Salmona, Claroty
MicroScope speaks to Emanuel Salmona, vice-president of global partnerships at Claroty, to find out some details on his work and life Continue Reading
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Five-minute interview: Olen Scott, Aryaka Networks
In this interview, MicroScope asks Olen Scott, senior vice-president of worldwide channels at Aryaka Networks, about his life, career and inspirations Continue Reading
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Reasons to be positive about 2021
Optimism across the industry about the year ahead remains good thanks to the ongoing digitisation trend Continue Reading