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News : Sales and Customer Management

September 15, 2021 15 Sep'21
Pandemic exposes channel digital marketing skills gap

The shift to digital marketing has been a bridge too far for some partners and has highlighted that more effort is needed in this area
September 14, 2021 14 Sep'21
Bytes keeps momentum going in H1

Channel player follows up maiden full-year numbers with signs that growth is continuing
September 10, 2021 10 Sep'21
Cisco cutting complexity with partner experience efforts

Vendor Cisco is determined to protect channel profitability by reducing complexity that could get in the way of doing business
September 03, 2021 03 Sep'21
Taking a strange route to the channel

Next time you sit in front of a channel executive, remember that they might have started in a very different industry

The endurance of the channel: Who are you calling doomed?

Predicting the demise of the channel had become a well-worn mantra, but those days are gone and there are few signs of the end coming any time soon Continue Reading
Is having many partners always better?

Microsoft has a sizeable global channel that raises the question of whether that is the model that all vendors should be aspiring to follow Continue Reading
Five-minute interview: Fiona Doak, Appgate

The latest to give MicroScope an insight into their life and career is Fiona Doak, director of channel sales EMEA at Appgate Continue Reading

Bye ‘buy’ baby: subscription services are the future

We take a look at the changing face of IT consumption Continue Reading
Things to consider before signing off on PR

Are you an MSP or channel partner looking for a good PR and/or content agency? Gina Hough, managing director at MCC Int Ltd, reckons it’s all about being prepared Continue Reading
It’s time for the channel to stand up and be counted on sustainability

With e-waste volumes growing, Tim Westbrook, director at Stone Group, argues that now is the time for the channel to show how it can help to tackle the sustainability problem Continue Reading