Data Storage Services
The biggest challenges in the storage market are not just dealing with the ever growing amount of data that users are generating, but also managing and manipulating that information. Resellers have a wide number of data storage services options to put in front of customers including NAS, SAN, Storage-as-a-Service.
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E-Zine
05 Mar 2026
MicroScope: Delivering on AI
In this issue, we look at how the hype around artificial intelligence has left customers wanting, with the need to deliver on promises now at the forefront of the AI conversation. Also discover how to navigate the AI skills challenge as well as the upcoming PC price rises this year Continue Reading
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Opinion
26 Feb 2026
Surge in SSD demand means it’s time to rethink AI hardware buying
Costs are going up and customers are under pressure to continue AI innovation so they should consider all their options argues Peter Miller, refurbished technology expert at ETB Technologies Continue Reading
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News
13 Feb 2026
Veeam shuffles EMEA channel executive pack
Vendor makes a trio of appointments, including in the UK, as it looks to refresh its partner leadership team Continue Reading
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News
04 Feb 2026
Pure Storage ushers in Ambassador tier
Data player announced enhancements to its partner programme with the expansion of tiers and improvements to the tools it provides its channel Continue Reading
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News
30 Jan 2026
Hitachi Vantara: Customers looking for channel help with AI
Vendor releases insights into position of UK IT leaders on artificial intelligence, with the overwhelming majority keen to work with a partner Continue Reading
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News
20 Jan 2026
Channel offered pricing tracking as storage costs rise
Storage player launches tool designed to provide partners with the opportunity to offer informed quotes to customers Continue Reading
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News
13 Jan 2026
Hammer ready to welcome university class of ’26
Distributor’s career development programme continues to prepare the next generation for a life in the channel Continue Reading
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News
12 Jan 2026
Where the channel is going in 2026
It’s a good time to look deep into the crystal ball and pull out some ideas of what could happen over the next 12 months Continue Reading
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E-Zine
09 Jan 2026
MicroScope: The changing nature of partner programmes
In this issue, read about the evolving world of partner programmes, which are increasingly focusing on measuring and rewarding value. Also discover how Exclusive Networks’ boss plans to advance the company, and learn show age discrimination is affecting the UK skills shortage Continue Reading
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Feature
22 Dec 2025
How to sell: Data readiness for AI
In the latest in our series identifying market opportunities for the channel, the spotlight falls on getting customers in the right place to adopt artificial intelligence Continue Reading
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News
17 Dec 2025
Readying data for AI remains a key channel task
Getting customers in shape before deploying artificial intelligence has been an activity partners have been engaged in all year, and it will continue to be so in 2026 Continue Reading
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E-Zine
07 Nov 2025
MicroScope: Taking scope of sustainability
In this issue, read about how the channel is standing against the political sway away from sustainable practices, with more calling for efforts to be made tackling Scope 3 emissions, as well as discover how to improve cyber hygiene without falling for a false sense of security Continue Reading
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News
07 Oct 2025
Pure Storage arms partners with architecture approach
Pure Storage keen to provide the building blocks that provide its channel with the chance to have an elevated conversation around data Continue Reading
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News
01 Oct 2025
Hammer Distribution brand returns to the channel
Exertis Enterprise reverts back to the well-known name to establish some clarity following the sale of its sister businesses earlier this summer Continue Reading
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News
29 Sep 2025
Data preparation is where AI strategies must start
Seagate is urging its channel to work with customers to establish the foundations for a successful artificial intelligence roll-out Continue Reading
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News
25 Sep 2025
Dell and Lenovo hand partners fresh products to pitch
Hardware suppliers identify private cloud and the SME market as areas where they and their channels can make an impact Continue Reading
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News
23 Sep 2025
Channel faces AI tool sprawl and inefficient workflows
Experts across the channel speak of opportunities for partners to help customers that are overwhelmed by the number of tools they are working with Continue Reading
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Opinion
15 Sep 2025
How channel vendors are responding to the EU AI Act
Gary Morris, director, Climb Channel Solutions, shares some thoughts from a number of vendors about the regulations an the impact on the industry Continue Reading
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News
12 Sep 2025
Channel catch-up: News in brief
Developments this week at TD Synnex, Arrow, Westcon-Comstor, Exclusive Networks, Umbraco, Evolve IP and Cellhub Continue Reading
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News
10 Sep 2025
HPE channel boss praises partner Q3 impact
The lid is lifted on the role the channel played in delivering the vendor’s decent quarterly numbers Continue Reading
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News
09 Sep 2025
ANS adds AI depth with Makutu buy
Consolidation continues at both partner and vendor level, with Mitsubishi Electric also active on the M&A front Continue Reading
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News
28 Aug 2025
Softcat and Pure Storage provide investor cheer
A trading update from the channel player and Q2 numbers from the vendor show both are heading in the right direction Continue Reading
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News
06 Aug 2025
ADP shuffles executive pack to drive growth
Assured Data Protection makes management changes to build on the momentum the managed service provider has seen in recent years Continue Reading
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News
25 Jul 2025
Channel catch-up: News in brief
Developments this week at Westcoast, Exertis, TD Synnex, Orange Cyberdefense, Iomart, Source Code Control and Pentest People Continue Reading
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News
18 Jul 2025
Exertis Enterprise looks to life after sale of IT business
Enterprise-focused business was not part of the sale earlier this week and continues to operate under the DCC Technology umbrella Continue Reading
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News
07 Jul 2025
Channel moves: Who’s gone where?
Moves this past week at BCS, 8x8, Leaseweb, Alteryx, CyberArk and TrafficGuard Continue Reading
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E-Zine
04 Jul 2025
MicroScope: Navigating through uncertainty
In this issue, learn about how to navigate the multitude of challenges facing the channel today, from global politics to economics and skills. Also, discover why platforming could be the solution to speed and cost woes, and learn all about BT Wholesale’s approach to the switch to digital Continue Reading
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News
18 Jun 2025
Pure Storage hands channel fresh data management pitch
Vendor announces launch of a cloud data management option that it believes will offer an alternative to traditional storage approaches Continue Reading
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News
09 Jun 2025
Channel moves: Who’s gone where?
Personnel movements this week at Exclusive Networks, Six Degrees, Tenable, Pure Storage and LogicMonitor Continue Reading
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News
09 Jun 2025
Object First cranking up UK channel growth
Boss of data backup and restore specialist Object First is keen to build on the momentum the business generated over the past year Continue Reading
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News
22 May 2025
Dell arms partners with resiliency and automation tools
Vendor has used Las Vegas event to make a number of announcements that are designed to improve its security, datacentre management and AI position Continue Reading
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News
15 May 2025
Innovation team expanding ADP horizons
Managed service player keen to identify relationships where it can add value with its expertise in disaster recovery and data protection Continue Reading
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E-Zine
02 May 2025
MicroScope: Getting partner programmes right
Partner programmes promise support and benefits, but there’s a real need to recognise true value and reward channel players that go the extra mile. Also read about encouraging partners to make the move away from PSTN, and how it’s time for a rethink on refurbished tech Continue Reading
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News
14 Apr 2025
Channel catch-up: News in brief
M&A activity of note in the past week was undertaken by Softcat, Exertis IT and Focus Group Continue Reading
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Feature
08 Apr 2025
Reframing data resiliency: the ‘insurance policy’ pitch
Clients often see pitches advocating for data resiliency as costly, complex, confusing – and something they don’t need. But frame it as an insurance policy in business terms they understand and you’ll soon turn their heads Continue Reading
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News
28 Mar 2025
Pure Storage responds to partner calls for increased profitability
Vendor Pure Storage demonstrates that it has recognised the needs of its channel and is prepared to invest in rewarding growth through its enhanced programme Continue Reading
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News
11 Feb 2025
Users looking to replace backup solutions
Kaseya research reveals a portion of users are not only struggling with backup and recovery, but are considering switching technologies Continue Reading
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News
05 Feb 2025
Dell shares details of 2025 partner programme
Focus is on artificial intelligence, PC refresh, storage and collaborating more closely with the channel to support growth Continue Reading
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News
24 Jan 2025
Assured Data Protection sets sights on European growth
Data backup and resilience specialist is looking to expand its reach and work with more channel partners Continue Reading
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News
06 Jan 2025
AI creating storage opportunities
The introduction of the EU AI Act is one of the spurs for the channel to talk to customers about their data strategy Continue Reading
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Feature
31 Dec 2024
A year in review: How was 2024?
With just days left in the year, Billy MacInnes canvases opinion across the channel about how the past 12 months have gone Continue Reading
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News
23 Dec 2024
2024 review: Main themes in the channel
MicroScope takes a look back at some of the main themes that affected the channel over the past 12 months Continue Reading
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Feature
23 Dec 2024
What does 2025 have in store for the channel?
In a look ahead to what next year will hold, Billy MacInnes asks some of the channel’s great and good for their forecasts for Q1 Continue Reading
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News
18 Dec 2024
MirrorWeb plans channel expansion
Archiving specialist MirrorWeb is looking to increase the volume of business generated by partners in 2025 Continue Reading
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News
16 Dec 2024
Ransomware threat shows no sign of slowing down
Those making predictions about what’s in store for the channel next year point to the persistent and growing problems caused by cyber criminals Continue Reading
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News
08 Oct 2024
Commvault focusing partners on cyber resilience
Vendor announces number of ecosystem partnerships as its EMEA channel chief looks to encourage more involvement with key strategy Continue Reading
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News
25 Sep 2024
Pure Storage arms UK channel with greater insights
Vendor extends scheme that has been running in the US to cover EMEA and share more intelligence Continue Reading
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News
11 Sep 2024
Latin America move ‘a natural choice’ for Assured Data Protection
Following the announcement of a joint venture with Rubrik to cover the Latin America region, Assured Data Protection’s co-founder shares details of the motivation behind the decision Continue Reading
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News
06 Sep 2024
Climb outlines plans for more European M&A activity
As the firm rebrands last year’s pick-up, the business has shared an update on some of its growth ambitions Continue Reading
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Feature
28 Aug 2024
Channel explainer: How focusing on data will drive sales
Security and storage have always been profitable areas for the channel, and both will continue to deliver for various reasons as the year progresses Continue Reading
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News
13 Aug 2024
AI explosion creating storage and data management opportunities
For those able to support customers and help to reduce complexity surrounding AI technology, the rest of this year should be a solid time Continue Reading
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News
30 Jul 2024
ADP and Khipu Networks partner to offer data protection
The two managed service providers will work together to get data resilience options in front of more Khipu customers Continue Reading
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News
20 Jun 2024
Pure harnesses AI to enhance partner processes
Vendor unveils range of enhancements to provide its channel with greater insights and growth opportunities Continue Reading
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News
20 Jun 2024
Thales driving channel integration after Imperva addition
The channel chief at Thales talks about the benefits of prioritising talking to the partner bases of both vendors with a single voice Continue Reading
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News
19 Jun 2024
HPE puts the focus on enabling channel to sell AI
Vendor uses shindig in Las Vegas to roll out competency and talk of increased support for those keen to take advantage of the surge of interest in artificial intelligence Continue Reading
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News
14 Jun 2024
The AI journey must start with the data
MSPs advised to begin conversations with customers at a data level to ensure AI tools will deliver the promised results Continue Reading
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News
24 May 2024
Infinidat hands partners increased flash array options
Vendor takes on board channel feedback in devising its latest generation of flash arrays Continue Reading
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News
16 May 2024
Databarracks adds depth with PlanB
Business continuity player Databarracks picks up Scottish business PlanB to add to the services it can put in front of customers Continue Reading
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E-Zine
03 May 2024
MicroScope: The challenge of our time
In this issue, explore what you can do to help customers on their net-zero journeys as sustainability grows in importance in the boardroom. Also read up on the benefits of refurbished kit, and learn how Tech Channel Ambassadors are promoting careers to young people and reskillers Continue Reading
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News
08 Apr 2024
Marketplaces, AI and regional growth on Couchbase priorities list
Couchbase’s channel executive is looking to expand the reach of the business and provide partners with more routes to market Continue Reading
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News
04 Apr 2024
As AI impacts data management, channel needs to offer privacy and security
Findings from an AvePoint survey have underlined the opportunity for partners to help users with their information management needs Continue Reading
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Tip
19 Mar 2024
Climb extends Scale Computing relationship
Distributor working with vendor keen to tap into uncertainty in the VMware channel and customer base Continue Reading
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News
18 Mar 2024
Juniper enhances programme with increased MSP support
Networking vendor is hoping a strategy of providing AI-capable products and a supportive programme will enable partners to deliver more growth Continue Reading
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News
07 Mar 2024
Cloud complexity a challenge for the channel to solve
Research has shown that users are struggling to keep on top of their infrastructure and will look to partners to help Continue Reading
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News
27 Feb 2024
Keepit cuts ribbon on London base
Backup and recovery player is the second Danish firm to set its sights on growing its position in the UK market in the space of a week Continue Reading
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News
09 Feb 2024
Cohesity pitches Veritas buy as channel positive
Deal will give combined channel base opportunity to sell more cloud, security and AI products Continue Reading
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News
06 Feb 2024
Dell looks for growth with partner programme enhancements
Supplier keen to use improved rewards and simplified processes to garner further channel growth Continue Reading
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News
31 Jan 2024
Hitachi Vantara and Cisco roll out managed services offering
The channel is getting its hands on the fruits of a tie-up that should make life easier for customers looking for a hybrid cloud service Continue Reading
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Feature
02 Jan 2024
Why the channel can prepare for a positive 2024
A tough 2023 is in the books, and focus now settles on a fresh 12 months where the narrative can be better across the channel Continue Reading
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Feature
28 Dec 2023
Top 10 channel stories of 2023
It’s time to look back at what topics were making the news across the industry in the past 12 months Continue Reading
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Feature
27 Dec 2023
The top 10 channel themes of 2023
What were the main areas of interest in the past 12 months? This handy list of the top 10 should jog memories, stir debate and garner some agreement across the channel Continue Reading
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News
13 Dec 2023
Vast Data channel boss ramping up support for partners
Plans for a fresh partner programme, more services options and increased support for those keen to get involved with AI all on the cards for early next year Continue Reading
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News
07 Dec 2023
Scality channel boss looking to grow via distribution
Storage infrastructure player looks to replicate a decent 2023 by extending its channel reach Continue Reading
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E-Zine
01 Dec 2023
MicroScope: What does the future hold for Industry 5.0?
In this issue, we explore the future of Industry 5.0 to discover whether it’s truly a tech revolution or just the next step in what has been promised since Industry 4.0. Also learn more about the risks and impacts of generative AI on data compliance and compliance, as well as seven steps you should take to engage customers while providing services Continue Reading
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News
24 Nov 2023
Nebulon continuing to focus on OEM channel-building
Smart infrastructure specialist keen to exploit growing enterprise market opportunity via partners Continue Reading
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News
12 Oct 2023
Pure Storage bolsters channel pitch with power and rack payments
Storage player hands partners a chance to stand out from the competition with sustainability supporting option Continue Reading
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E-Zine
06 Oct 2023
MicroScope: Automating repetition in storage and backup management
In this issue, we explore how the growing hype of generative artificial intelligence is set to make change in the storage and backup management world, as well as the concerns and limits of the technology. Also read about the importance of getting MSSPs and suppliers on the same page, and how SSC is moving to meet customer needs Continue Reading
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News
08 Sep 2023
A year on, Logicalis looks back on Q Associates buy
The move to add data management to its existing connectivity and security options has yielded results over the past 12 months Continue Reading
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E-Zine
01 Sep 2023
MicroScope: Channel pushes on against the odds
In this issue, we take a look at the struggles and triumphs faced by the channel this year so far. Also read up on possible solutions to the skills shortage, including the opening up of STEM to a more diverse range of students, and the necessity for improving skills on the job Continue Reading
- 31 Aug 2023
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News
29 Aug 2023
Bulk of IT spending going through the channel
The amount of money spent on technology might have been hit by macroeconomic conditions, but the majority of what is being transacted is going through partners Continue Reading
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News
07 Aug 2023
Dell goes partner-first on storage
Vendor will hand channel significant amount of business as it looks to drive increased sales through partners Continue Reading
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News
02 Aug 2023
Solar panels help reduce energy burden at SCC datacentre
Channel player’s ambitions to meet net-zero goals bolstered by decision to use renewable energy at Birmingham site Continue Reading
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News
02 Aug 2023
NetApp focusing partners on cloud and flash
Launch of partner programme that rewards expertise in those areas offers support and co-selling options to the channel Continue Reading
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News
01 Aug 2023
Dell latest to signal generative AI channel opportunity
Vendor adds its backing for the technology to a growing list with the view it is a technology the channel needs to back Continue Reading
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News
07 Jul 2023
Co-selling approach working for Infinidat
Storage player’s CMO outlines how it is working with the channel and the progress that has been made as a result Continue Reading
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E-Zine
07 Jul 2023
MicroScope: The pressure to deliver
With technology always changing, it can feel like an impossible feat to keep up – we speak to experts about how the channel handles rapid change and the pressure this places on partners to meet customer expectations. Also read about major themes of the market and how the topic of return on investments needs to stretch beyond economics Continue Reading
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News
06 Jul 2023
Vast Data channel boss braced for busy second half
The recently installed worldwide channel boss at the storage company has got a couple of months under his belt ahead of the business making major announcements next month Continue Reading
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News
14 Jun 2023
Blancco increases partner investment as it hunts for enterprise growth
Data erasure specialist Blancco outlines a fresh partner programme and ambitions to significantly increase its enterprise business Continue Reading
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News
08 Jun 2023
Channel has reasons to be optimistic, says Dell
Dell’s UK channel boss has outlined the reasons why partners are cautiously optimistic about the rest of the year Continue Reading
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E-Zine
02 Jun 2023
MicroScope: Take a balanced approach to security
In this issue, read about how to help customers manage their security portfolios in a world of increasingly complex systems, discover how insights are providing more opportunities for partners, and learn whether being an MSP is enjoyable or not Continue Reading
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News
25 May 2023
Epaton keen to sound death knell for tape
Channel player argues now is the time to get the remaining users of tape to shift towards alternatives Continue Reading
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News
25 Apr 2023
NetApp UK channel boss looking for market share
The recently appointed channel lead is keen to work closely with partners to unlock more growth Continue Reading
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News
06 Apr 2023
HPE and Vast Data tie-up a channel positive
Decision to work together on GreenLake storage will benefit partners that are looking to make a fresh pitch around managing unstructured data Continue Reading
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News
31 Mar 2023
A chance to promote the need for backup
The arrival of World Backup Day should enable the channel to give customers a nudge over their approach to data management Continue Reading
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News
21 Mar 2023
Making it simple approach paying off for Hitachi Vantara
Efforts by Hitachi Vantara’s global channel chief to streamline processes and increase partner support have led to increased activity Continue Reading
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News
15 Mar 2023
Lenovo and Vast Data credit channel for growth
Lenovo and Vast Data improve market position and revenues as a result of efforts from their respective channel bases Continue Reading
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News
02 Mar 2023
Channel alerted to flash storage options
Major vendors are pitching the technology aggressively against disk and looking to the channel to take that message out to users Continue Reading
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E-Zine
01 Mar 2023
MicroScope: Steering the storage market
In this issue, read all about how the storage world is continuing to evolve as it looks to the cloud, security and ESG compliance requirements. Also discover six steps to making your business more sustainable and read about how IBM’s channel boss is set to make a difference. Continue Reading
- 28 Feb 2023
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Feature
08 Feb 2023
The drivers in the storage market
A number of factors are affecting the storage industry, and the channel can benefit from understanding the dynamics of the market Continue Reading
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E-Zine
01 Feb 2023
MicroScope: Opportunities in security
In this month’s issue, we explore the possibilities for the channel to make its mark with security services, and take a closer look at whether the ChatGPT revolution brings more benefits or negatives with it Continue Reading
