Data Storage Services
The biggest challenges in the storage market are not just dealing with the ever growing amount of data that users are generating, but also managing and manipulating that information. Resellers have a wide number of data storage services options to put in front of customers including NAS, SAN, Storage-as-a-Service.
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News
14 Apr 2025
Channel catch-up: News in brief
M&A activity of note in the past week was undertaken by Softcat, Exertis IT and Focus Group Continue Reading
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Feature
08 Apr 2025
Reframing data resiliency: the ‘insurance policy’ pitch
Clients often see pitches advocating for data resiliency as costly, complex, confusing – and something they don’t need. But frame it as an insurance policy in business terms they understand and you’ll soon turn their heads Continue Reading
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News
28 Mar 2025
Pure Storage responds to partner calls for increased profitability
Vendor Pure Storage demonstrates that it has recognised the needs of its channel and is prepared to invest in rewarding growth through its enhanced programme Continue Reading
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News
11 Feb 2025
Users looking to replace backup solutions
Kaseya research reveals a portion of users are not only struggling with backup and recovery, but are considering switching technologies Continue Reading
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News
05 Feb 2025
Dell shares details of 2025 partner programme
Focus is on artificial intelligence, PC refresh, storage and collaborating more closely with the channel to support growth Continue Reading
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News
24 Jan 2025
Assured Data Protection sets sights on European growth
Data backup and resilience specialist is looking to expand its reach and work with more channel partners Continue Reading
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News
06 Jan 2025
AI creating storage opportunities
The introduction of the EU AI Act is one of the spurs for the channel to talk to customers about their data strategy Continue Reading
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Feature
31 Dec 2024
A year in review: How was 2024?
With just days left in the year, Billy MacInnes canvases opinion across the channel about how the past 12 months have gone Continue Reading
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News
23 Dec 2024
2024 review: Main themes in the channel
MicroScope takes a look back at some of the main themes that affected the channel over the past 12 months Continue Reading
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Feature
23 Dec 2024
What does 2025 have in store for the channel?
In a look ahead to what next year will hold, Billy MacInnes asks some of the channel’s great and good for their forecasts for Q1 Continue Reading
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News
18 Dec 2024
MirrorWeb plans channel expansion
Archiving specialist MirrorWeb is looking to increase the volume of business generated by partners in 2025 Continue Reading
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News
16 Dec 2024
Ransomware threat shows no sign of slowing down
Those making predictions about what’s in store for the channel next year point to the persistent and growing problems caused by cyber criminals Continue Reading
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News
08 Oct 2024
Commvault focusing partners on cyber resilience
Vendor announces number of ecosystem partnerships as its EMEA channel chief looks to encourage more involvement with key strategy Continue Reading
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News
25 Sep 2024
Pure Storage arms UK channel with greater insights
Vendor extends scheme that has been running in the US to cover EMEA and share more intelligence Continue Reading
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News
11 Sep 2024
Latin America move ‘a natural choice’ for Assured Data Protection
Following the announcement of a joint venture with Rubrik to cover the Latin America region, Assured Data Protection’s co-founder shares details of the motivation behind the decision Continue Reading
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News
06 Sep 2024
Climb outlines plans for more European M&A activity
As the firm rebrands last year’s pick-up, the business has shared an update on some of its growth ambitions Continue Reading
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Feature
28 Aug 2024
Channel explainer: How focusing on data will drive sales
Security and storage have always been profitable areas for the channel, and both will continue to deliver for various reasons as the year progresses Continue Reading
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News
13 Aug 2024
AI explosion creating storage and data management opportunities
For those able to support customers and help to reduce complexity surrounding AI technology, the rest of this year should be a solid time Continue Reading
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News
30 Jul 2024
ADP and Khipu Networks partner to offer data protection
The two managed service providers will work together to get data resilience options in front of more Khipu customers Continue Reading
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News
20 Jun 2024
Pure harnesses AI to enhance partner processes
Vendor unveils range of enhancements to provide its channel with greater insights and growth opportunities Continue Reading
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News
20 Jun 2024
Thales driving channel integration after Imperva addition
The channel chief at Thales talks about the benefits of prioritising talking to the partner bases of both vendors with a single voice Continue Reading
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News
19 Jun 2024
HPE puts the focus on enabling channel to sell AI
Vendor uses shindig in Las Vegas to roll out competency and talk of increased support for those keen to take advantage of the surge of interest in artificial intelligence Continue Reading
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News
14 Jun 2024
The AI journey must start with the data
MSPs advised to begin conversations with customers at a data level to ensure AI tools will deliver the promised results Continue Reading
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News
24 May 2024
Infinidat hands partners increased flash array options
Vendor takes on board channel feedback in devising its latest generation of flash arrays Continue Reading
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News
16 May 2024
Databarracks adds depth with PlanB
Business continuity player Databarracks picks up Scottish business PlanB to add to the services it can put in front of customers Continue Reading
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E-Zine
03 May 2024
MicroScope: The challenge of our time
In this issue, explore what you can do to help customers on their net-zero journeys as sustainability grows in importance in the boardroom. Also read up on the benefits of refurbished kit, and learn how Tech Channel Ambassadors are promoting careers to young people and reskillers Continue Reading
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News
08 Apr 2024
Marketplaces, AI and regional growth on Couchbase priorities list
Couchbase’s channel executive is looking to expand the reach of the business and provide partners with more routes to market Continue Reading
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News
04 Apr 2024
As AI impacts data management, channel needs to offer privacy and security
Findings from an AvePoint survey have underlined the opportunity for partners to help users with their information management needs Continue Reading
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Tip
19 Mar 2024
Climb extends Scale Computing relationship
Distributor working with vendor keen to tap into uncertainty in the VMware channel and customer base Continue Reading
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News
18 Mar 2024
Juniper enhances programme with increased MSP support
Networking vendor is hoping a strategy of providing AI-capable products and a supportive programme will enable partners to deliver more growth Continue Reading
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News
07 Mar 2024
Cloud complexity a challenge for the channel to solve
Research has shown that users are struggling to keep on top of their infrastructure and will look to partners to help Continue Reading
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News
27 Feb 2024
Keepit cuts ribbon on London base
Backup and recovery player is the second Danish firm to set its sights on growing its position in the UK market in the space of a week Continue Reading
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News
09 Feb 2024
Cohesity pitches Veritas buy as channel positive
Deal will give combined channel base opportunity to sell more cloud, security and AI products Continue Reading
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News
06 Feb 2024
Dell looks for growth with partner programme enhancements
Supplier keen to use improved rewards and simplified processes to garner further channel growth Continue Reading
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News
31 Jan 2024
Hitachi Vantara and Cisco roll out managed services offering
The channel is getting its hands on the fruits of a tie-up that should make life easier for customers looking for a hybrid cloud service Continue Reading
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Feature
02 Jan 2024
Why the channel can prepare for a positive 2024
A tough 2023 is in the books, and focus now settles on a fresh 12 months where the narrative can be better across the channel Continue Reading
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Feature
28 Dec 2023
Top 10 channel stories of 2023
It’s time to look back at what topics were making the news across the industry in the past 12 months Continue Reading
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Feature
27 Dec 2023
The top 10 channel themes of 2023
What were the main areas of interest in the past 12 months? This handy list of the top 10 should jog memories, stir debate and garner some agreement across the channel Continue Reading
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News
13 Dec 2023
Vast Data channel boss ramping up support for partners
Plans for a fresh partner programme, more services options and increased support for those keen to get involved with AI all on the cards for early next year Continue Reading
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News
07 Dec 2023
Scality channel boss looking to grow via distribution
Storage infrastructure player looks to replicate a decent 2023 by extending its channel reach Continue Reading
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E-Zine
01 Dec 2023
MicroScope: What does the future hold for Industry 5.0?
In this issue, we explore the future of Industry 5.0 to discover whether it’s truly a tech revolution or just the next step in what has been promised since Industry 4.0. Also learn more about the risks and impacts of generative AI on data compliance and compliance, as well as seven steps you should take to engage customers while providing services Continue Reading
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News
24 Nov 2023
Nebulon continuing to focus on OEM channel-building
Smart infrastructure specialist keen to exploit growing enterprise market opportunity via partners Continue Reading
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News
12 Oct 2023
Pure Storage bolsters channel pitch with power and rack payments
Storage player hands partners a chance to stand out from the competition with sustainability supporting option Continue Reading
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E-Zine
06 Oct 2023
MicroScope: Automating repetition in storage and backup management
In this issue, we explore how the growing hype of generative artificial intelligence is set to make change in the storage and backup management world, as well as the concerns and limits of the technology. Also read about the importance of getting MSSPs and suppliers on the same page, and how SSC is moving to meet customer needs Continue Reading
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News
08 Sep 2023
A year on, Logicalis looks back on Q Associates buy
The move to add data management to its existing connectivity and security options has yielded results over the past 12 months Continue Reading
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E-Zine
01 Sep 2023
MicroScope: Channel pushes on against the odds
In this issue, we take a look at the struggles and triumphs faced by the channel this year so far. Also read up on possible solutions to the skills shortage, including the opening up of STEM to a more diverse range of students, and the necessity for improving skills on the job Continue Reading
- 31 Aug 2023
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News
29 Aug 2023
Bulk of IT spending going through the channel
The amount of money spent on technology might have been hit by macroeconomic conditions, but the majority of what is being transacted is going through partners Continue Reading
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News
07 Aug 2023
Dell goes partner-first on storage
Vendor will hand channel significant amount of business as it looks to drive increased sales through partners Continue Reading
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News
02 Aug 2023
Solar panels help reduce energy burden at SCC datacentre
Channel player’s ambitions to meet net-zero goals bolstered by decision to use renewable energy at Birmingham site Continue Reading
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News
02 Aug 2023
NetApp focusing partners on cloud and flash
Launch of partner programme that rewards expertise in those areas offers support and co-selling options to the channel Continue Reading
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News
01 Aug 2023
Dell latest to signal generative AI channel opportunity
Vendor adds its backing for the technology to a growing list with the view it is a technology the channel needs to back Continue Reading
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News
07 Jul 2023
Co-selling approach working for Infinidat
Storage player’s CMO outlines how it is working with the channel and the progress that has been made as a result Continue Reading
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E-Zine
07 Jul 2023
MicroScope: The pressure to deliver
With technology always changing, it can feel like an impossible feat to keep up – we speak to experts about how the channel handles rapid change and the pressure this places on partners to meet customer expectations. Also read about major themes of the market and how the topic of return on investments needs to stretch beyond economics Continue Reading
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News
06 Jul 2023
Vast Data channel boss braced for busy second half
The recently installed worldwide channel boss at the storage company has got a couple of months under his belt ahead of the business making major announcements next month Continue Reading
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News
14 Jun 2023
Blancco increases partner investment as it hunts for enterprise growth
Data erasure specialist Blancco outlines a fresh partner programme and ambitions to significantly increase its enterprise business Continue Reading
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News
08 Jun 2023
Channel has reasons to be optimistic, says Dell
Dell’s UK channel boss has outlined the reasons why partners are cautiously optimistic about the rest of the year Continue Reading
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E-Zine
02 Jun 2023
MicroScope: Take a balanced approach to security
In this issue, read about how to help customers manage their security portfolios in a world of increasingly complex systems, discover how insights are providing more opportunities for partners, and learn whether being an MSP is enjoyable or not Continue Reading
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News
25 May 2023
Epaton keen to sound death knell for tape
Channel player argues now is the time to get the remaining users of tape to shift towards alternatives Continue Reading
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News
25 Apr 2023
NetApp UK channel boss looking for market share
The recently appointed channel lead is keen to work closely with partners to unlock more growth Continue Reading
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News
06 Apr 2023
HPE and Vast Data tie-up a channel positive
Decision to work together on GreenLake storage will benefit partners that are looking to make a fresh pitch around managing unstructured data Continue Reading
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News
31 Mar 2023
A chance to promote the need for backup
The arrival of World Backup Day should enable the channel to give customers a nudge over their approach to data management Continue Reading
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News
21 Mar 2023
Making it simple approach paying off for Hitachi Vantara
Efforts by Hitachi Vantara’s global channel chief to streamline processes and increase partner support have led to increased activity Continue Reading
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News
15 Mar 2023
Lenovo and Vast Data credit channel for growth
Lenovo and Vast Data improve market position and revenues as a result of efforts from their respective channel bases Continue Reading
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News
02 Mar 2023
Channel alerted to flash storage options
Major vendors are pitching the technology aggressively against disk and looking to the channel to take that message out to users Continue Reading
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E-Zine
01 Mar 2023
MicroScope: Steering the storage market
In this issue, read all about how the storage world is continuing to evolve as it looks to the cloud, security and ESG compliance requirements. Also discover six steps to making your business more sustainable and read about how IBM’s channel boss is set to make a difference. Continue Reading
- 28 Feb 2023
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Feature
08 Feb 2023
The drivers in the storage market
A number of factors are affecting the storage industry, and the channel can benefit from understanding the dynamics of the market Continue Reading
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E-Zine
01 Feb 2023
MicroScope: Opportunities in security
In this month’s issue, we explore the possibilities for the channel to make its mark with security services, and take a closer look at whether the ChatGPT revolution brings more benefits or negatives with it Continue Reading
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Opinion
06 Jan 2023
2023: Multi-cloud, NaaS, sustainability and the IT skills gap top the agenda
Sherifa Hady, EMEA channel vice-president at HPE Aruba, shares her thoughts on the prospects for the year ahead Continue Reading
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E-Zine
02 Dec 2022
MicroScope: Dealing with rising prices
With prices rising, many are looking at what costs to cut – yet in the channel, the opposite might prove for better business. In this issue, read about how to navigate the cost issue, learn about the growing area of security, and learn about how to create a more appealing employment experience to attract talent Continue Reading
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E-Zine
04 Nov 2022
MicroScope: Elevate security to minimise risk
Security remains a major concern for customers and a continuing area of growth for the channel – so what can managed service providers do to help out? Also read about expectations for the last quarter of 2022 and how partnerships are key to digital transformation Continue Reading
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E-Zine
03 Oct 2022
MicroScope: 40 years of MicroScope
As we celebrate MicroScope’s 40 anniversary, we look back (and forward) to assess how the channel keeps changing, with experts weighing in with their opinions Continue Reading
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Feature
30 Sep 2022
The channel: Four decades of change
To celebrate MicroScope’s 40th anniversary, we ask channel leaders to reflect on the changes seen over the past four decades – a shift to software, and the emergence of the managed service provider and the cloud are among the highlights Continue Reading
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News
21 Sep 2022
Tech Data signs up with Pure Storage
Distributor talks of building a wider solution with the addition of the vendor’s portfolio, and will be looking to grow the partner base for the firm Continue Reading
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E-Zine
01 Sep 2022
MicroScope: The green agenda
Sustainability is now seen as a necessity for business to have on their agenda, so read about how the channel is turning green to capture customer attention. Also discover how the pandemic has changed sales forever and boosted the importance of relationships, as well as learn about how to handle currency fluctuations, rises and inflation Continue Reading
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News
09 Aug 2022
Logicalis adds Q Associates to bolster data management
Acquisition will give the channel player more depth around management, protection and compliance Continue Reading
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News
26 Jul 2022
Specialisations and verticals the NetApp channel approach
Vendor is looking to ensure partners are in a position where they can get deeper into customers and sell a wider solution Continue Reading
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Feature
01 Jul 2022
Five-minute interview: Tim Britt, Dropbox
MicroScope talks to Tim Britt, Dropbox’s director of sales and channel for Central Europe, about what his thoughts on the channel and what gets him up in the morning Continue Reading
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E-Zine
01 Jul 2022
MicroScope: The slow march to Windows 11
It's taken a while, but the latest Microsoft OS is having an impact – read all about the journey to Windows 11, as well as the uptake of co-innovation and co-creation strategies in the channel, and Broadcom's acquisition of VMware Continue Reading
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News
30 Jun 2022
Distribution delivers for Dropbox
Evolution of disties has seen them better positioned to support a wide range of partners selling into the SME customer base Continue Reading
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News
27 Jun 2022
N-Able courts security market with recovery options
Backup specialist N-able adds more features to Cove product to appeal to those keen to recover data that has been attacked Continue Reading
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E-Zine
10 Jun 2022
MicroScope: A return to face-to-face meetings
With the world emerging from the pandemic, what role does the personal event and face-to-face meetings hold in business? Also read about the next step for the future of collaboration and communication services, and why there needs to be greater diversity across the channel Continue Reading
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News
09 May 2022
NetApp supports partners on the journey to hybrid
Cloud data player prepared to support those that are looking to move into a position where they can deliver high value to customers Continue Reading
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E-Zine
06 May 2022
MicroScope: Charging at SME security challenges
With cyber threats growing, SMEs have to improve their security position, and the channel is best placed to support that aim. Read all about improving security, how sustainability is more important than ever in channel conversations, and the impact of hybrid working Continue Reading
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E-Zine
01 Apr 2022
MicroScope: Can life ever really be simple for partners?
In this issue, discover whether simplifying programmes and interactions with partners is achievable, and what barriers stand in the way for vendors looking to make life easier. Also read about why reskilling in a post-pandemic world is key to boosting industry, and learn about what to expect from the manufacturing sphere over the next year Continue Reading
- 31 Mar 2022
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News
23 Mar 2022
ECSC delivers a year of progress
Security player ECSC delivers growth in its latest financial results, and has reasons to look at the rest of this year with a sense of optimism Continue Reading
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E-Zine
04 Mar 2022
MicroScope: Taking the steady approach to becoming an MSP
In this issue, take a closer look at the risks and pitfalls on the journey to becoming a manages services provider, read about expected ongoing change and consolidation in the year ahead, and discover what experts have to say on the skills and supply chain shortages Continue Reading
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News
01 Mar 2022
CompTIA bolsters data training
Organisation reacts to growing market need for better understanding of data as it launches the first of four certifications in this area Continue Reading
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News
25 Feb 2022
Channel helping Dell to navigate supply constraints
Vendor Dell talks about how its partners have helped it to deal with the ongoing shortages that have been a feature of the entire industry over the past year Continue Reading
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Opinion
14 Feb 2022
Predictions for the manufacturing industry in 2022 and beyond
Jason Chester, director of global channel programmes at InfinityQS, provides his thoughts on what we can expect to see from the manufacturing industry over the next 12 months and beyond Continue Reading
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News
08 Feb 2022
Dell channel chief shares vision of data-driven market
Rola Dagher has penned a blog post in the wake of Dell’s partner programme updates, sharing her thoughts on market growth Continue Reading
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E-Zine
04 Feb 2022
MicroScope: Spotting the hidden security dangers
In this security-focused issue, we take a closer look at the threats and security trends experts expect to increase and pop up over the course of 2022. Also read how proposed government regulations could spell eye-watering fines for MSPs, and how being green could be more difficult than anticipated Continue Reading
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Feature
03 Feb 2022
Five-minute interview: Anton Shelepchuk, Nakivo
The vice-president of worldwide sales at the data protection and recovery software player shares some personal insights, including his teen dream of becoming a professional footballer and some investment advice that he was wise to ignore Continue Reading
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News
03 Feb 2022
Distribution underpinning VAST Data’s EMEA expansion plans
Appointment of distributors across the region is seen as key for the storage software firm’s channel growth and business ambitions Continue Reading
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News
19 Jan 2022
Dell adds storage and multicloud support to Apex
Vendor adds more features to as-a-service offering for UK partners to put in front of customers Continue Reading
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E-Zine
07 Jan 2022
MicroScope: Squaring up to ransomware
In this issue, discover how to best fend off the ever-increasing threat of ransomware, learn what the next stage of the data warehouse could be, and find out what leading channel experts believe awaits the industry in the year ahead Continue Reading
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News
04 Jan 2022
Five-minute interview: Rob Billington, Netwrix
Rob Billington, head of channel EMEA and APAC at Netwrix, shares with us his wanderlust, repeated brushes with death and a love of pudding Continue Reading
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News
15 Dec 2021
Dell CTO’s predictions focus on edge, mobility, data and security
There will be plenty going on in 2022 as debates on some of the big topics evolve to meet changing trends Continue Reading
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News
08 Dec 2021
Commvault adds DMaaS to ArrowSphere
Data specialist will work with distributor as it looks to widen its market and increase its penetration into the SME customer base Continue Reading
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News
07 Dec 2021
Commvault looks to extend MSP ecosystem
Storage player continues to reach out to managed service providers through its Metallic offering and programmes. Continue Reading
