Enterprise Storage Management
Managing data is becoming an increasing challenge and with big data, information lifecycle management and other storage software tools available, resellers need to keep abreast of the latest developments in the market as well as the expectations from customers. Resellers need to know what the major data storage management suppliers are offering and what customers are demanding. This section of the site will provide that information.
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News
18 Jun 2025
Pure Storage hands channel fresh data management pitch
Vendor announces launch of a cloud data management option that it believes will offer an alternative to traditional storage approaches Continue Reading
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News
09 Jun 2025
Channel moves: Who’s gone where?
Personnel movements this week at Exclusive Networks, Six Degrees, Tenable, Pure Storage and LogicMonitor Continue Reading
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News
22 May 2025
Dell arms partners with resiliency and automation tools
Vendor has used Las Vegas event to make a number of announcements that are designed to improve its security, datacentre management and AI position Continue Reading
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News
14 Apr 2025
Channel catch-up: News in brief
M&A activity of note in the past week was undertaken by Softcat, Exertis IT and Focus Group Continue Reading
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News
28 Mar 2025
Pure Storage responds to partner calls for increased profitability
Vendor Pure Storage demonstrates that it has recognised the needs of its channel and is prepared to invest in rewarding growth through its enhanced programme Continue Reading
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News
05 Feb 2025
Dell shares details of 2025 partner programme
Focus is on artificial intelligence, PC refresh, storage and collaborating more closely with the channel to support growth Continue Reading
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News
06 Jan 2025
AI creating storage opportunities
The introduction of the EU AI Act is one of the spurs for the channel to talk to customers about their data strategy Continue Reading
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Feature
31 Dec 2024
A year in review: How was 2024?
With just days left in the year, Billy MacInnes canvases opinion across the channel about how the past 12 months have gone Continue Reading
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News
23 Dec 2024
2024 review: Main themes in the channel
MicroScope takes a look back at some of the main themes that affected the channel over the past 12 months Continue Reading
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Feature
23 Dec 2024
What does 2025 have in store for the channel?
In a look ahead to what next year will hold, Billy MacInnes asks some of the channel’s great and good for their forecasts for Q1 Continue Reading
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News
08 Oct 2024
Commvault focusing partners on cyber resilience
Vendor announces number of ecosystem partnerships as its EMEA channel chief looks to encourage more involvement with key strategy Continue Reading
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News
25 Sep 2024
Pure Storage arms UK channel with greater insights
Vendor extends scheme that has been running in the US to cover EMEA and share more intelligence Continue Reading
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News
11 Sep 2024
Latin America move ‘a natural choice’ for Assured Data Protection
Following the announcement of a joint venture with Rubrik to cover the Latin America region, Assured Data Protection’s co-founder shares details of the motivation behind the decision Continue Reading
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News
06 Sep 2024
Climb outlines plans for more European M&A activity
As the firm rebrands last year’s pick-up, the business has shared an update on some of its growth ambitions Continue Reading
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Feature
28 Aug 2024
Channel explainer: How focusing on data will drive sales
Security and storage have always been profitable areas for the channel, and both will continue to deliver for various reasons as the year progresses Continue Reading
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News
13 Aug 2024
AI explosion creating storage and data management opportunities
For those able to support customers and help to reduce complexity surrounding AI technology, the rest of this year should be a solid time Continue Reading
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News
20 Jun 2024
Pure harnesses AI to enhance partner processes
Vendor unveils range of enhancements to provide its channel with greater insights and growth opportunities Continue Reading
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News
20 Jun 2024
Thales driving channel integration after Imperva addition
The channel chief at Thales talks about the benefits of prioritising talking to the partner bases of both vendors with a single voice Continue Reading
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News
19 Jun 2024
HPE puts the focus on enabling channel to sell AI
Vendor uses shindig in Las Vegas to roll out competency and talk of increased support for those keen to take advantage of the surge of interest in artificial intelligence Continue Reading
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News
14 Jun 2024
The AI journey must start with the data
MSPs advised to begin conversations with customers at a data level to ensure AI tools will deliver the promised results Continue Reading
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News
24 May 2024
Infinidat hands partners increased flash array options
Vendor takes on board channel feedback in devising its latest generation of flash arrays Continue Reading
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News
16 May 2024
Databarracks adds depth with PlanB
Business continuity player Databarracks picks up Scottish business PlanB to add to the services it can put in front of customers Continue Reading
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News
08 Apr 2024
Marketplaces, AI and regional growth on Couchbase priorities list
Couchbase’s channel executive is looking to expand the reach of the business and provide partners with more routes to market Continue Reading
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News
04 Apr 2024
As AI impacts data management, channel needs to offer privacy and security
Findings from an AvePoint survey have underlined the opportunity for partners to help users with their information management needs Continue Reading
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News
18 Mar 2024
Juniper enhances programme with increased MSP support
Networking vendor is hoping a strategy of providing AI-capable products and a supportive programme will enable partners to deliver more growth Continue Reading
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News
07 Mar 2024
Cloud complexity a challenge for the channel to solve
Research has shown that users are struggling to keep on top of their infrastructure and will look to partners to help Continue Reading
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News
06 Feb 2024
Dell looks for growth with partner programme enhancements
Supplier keen to use improved rewards and simplified processes to garner further channel growth Continue Reading
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News
31 Jan 2024
Hitachi Vantara and Cisco roll out managed services offering
The channel is getting its hands on the fruits of a tie-up that should make life easier for customers looking for a hybrid cloud service Continue Reading
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Feature
02 Jan 2024
Why the channel can prepare for a positive 2024
A tough 2023 is in the books, and focus now settles on a fresh 12 months where the narrative can be better across the channel Continue Reading
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Feature
28 Dec 2023
Top 10 channel stories of 2023
It’s time to look back at what topics were making the news across the industry in the past 12 months Continue Reading
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Feature
27 Dec 2023
The top 10 channel themes of 2023
What were the main areas of interest in the past 12 months? This handy list of the top 10 should jog memories, stir debate and garner some agreement across the channel Continue Reading
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News
13 Dec 2023
Vast Data channel boss ramping up support for partners
Plans for a fresh partner programme, more services options and increased support for those keen to get involved with AI all on the cards for early next year Continue Reading
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News
07 Dec 2023
Scality channel boss looking to grow via distribution
Storage infrastructure player looks to replicate a decent 2023 by extending its channel reach Continue Reading
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News
12 Oct 2023
Pure Storage bolsters channel pitch with power and rack payments
Storage player hands partners a chance to stand out from the competition with sustainability supporting option Continue Reading
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News
08 Sep 2023
A year on, Logicalis looks back on Q Associates buy
The move to add data management to its existing connectivity and security options has yielded results over the past 12 months Continue Reading
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E-Zine
01 Sep 2023
MicroScope: Channel pushes on against the odds
In this issue, we take a look at the struggles and triumphs faced by the channel this year so far. Also read up on possible solutions to the skills shortage, including the opening up of STEM to a more diverse range of students, and the necessity for improving skills on the job Continue Reading
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News
07 Aug 2023
Dell goes partner-first on storage
Vendor will hand channel significant amount of business as it looks to drive increased sales through partners Continue Reading
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News
07 Jul 2023
Co-selling approach working for Infinidat
Storage player’s CMO outlines how it is working with the channel and the progress that has been made as a result Continue Reading
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News
06 Jul 2023
Vast Data channel boss braced for busy second half
The recently installed worldwide channel boss at the storage company has got a couple of months under his belt ahead of the business making major announcements next month Continue Reading
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News
14 Jun 2023
Blancco increases partner investment as it hunts for enterprise growth
Data erasure specialist Blancco outlines a fresh partner programme and ambitions to significantly increase its enterprise business Continue Reading
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News
08 Jun 2023
Channel has reasons to be optimistic, says Dell
Dell’s UK channel boss has outlined the reasons why partners are cautiously optimistic about the rest of the year Continue Reading
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News
25 Apr 2023
NetApp UK channel boss looking for market share
The recently appointed channel lead is keen to work closely with partners to unlock more growth Continue Reading
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News
06 Apr 2023
HPE and Vast Data tie-up a channel positive
Decision to work together on GreenLake storage will benefit partners that are looking to make a fresh pitch around managing unstructured data Continue Reading
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News
31 Mar 2023
A chance to promote the need for backup
The arrival of World Backup Day should enable the channel to give customers a nudge over their approach to data management Continue Reading
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News
21 Mar 2023
Making it simple approach paying off for Hitachi Vantara
Efforts by Hitachi Vantara’s global channel chief to streamline processes and increase partner support have led to increased activity Continue Reading
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News
15 Mar 2023
Lenovo and Vast Data credit channel for growth
Lenovo and Vast Data improve market position and revenues as a result of efforts from their respective channel bases Continue Reading
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News
02 Mar 2023
Channel alerted to flash storage options
Major vendors are pitching the technology aggressively against disk and looking to the channel to take that message out to users Continue Reading
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Feature
08 Feb 2023
The drivers in the storage market
A number of factors are affecting the storage industry, and the channel can benefit from understanding the dynamics of the market Continue Reading
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Opinion
06 Jan 2023
2023: Multi-cloud, NaaS, sustainability and the IT skills gap top the agenda
Sherifa Hady, EMEA channel vice-president at HPE Aruba, shares her thoughts on the prospects for the year ahead Continue Reading
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News
21 Sep 2022
Tech Data signs up with Pure Storage
Distributor talks of building a wider solution with the addition of the vendor’s portfolio, and will be looking to grow the partner base for the firm Continue Reading
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News
09 Aug 2022
Logicalis adds Q Associates to bolster data management
Acquisition will give the channel player more depth around management, protection and compliance Continue Reading
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News
26 Jul 2022
Specialisations and verticals the NetApp channel approach
Vendor is looking to ensure partners are in a position where they can get deeper into customers and sell a wider solution Continue Reading
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Feature
01 Jul 2022
Five-minute interview: Tim Britt, Dropbox
MicroScope talks to Tim Britt, Dropbox’s director of sales and channel for Central Europe, about what his thoughts on the channel and what gets him up in the morning Continue Reading
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News
30 Jun 2022
Distribution delivers for Dropbox
Evolution of disties has seen them better positioned to support a wide range of partners selling into the SME customer base Continue Reading
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News
09 May 2022
NetApp supports partners on the journey to hybrid
Cloud data player prepared to support those that are looking to move into a position where they can deliver high value to customers Continue Reading
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News
01 Mar 2022
CompTIA bolsters data training
Organisation reacts to growing market need for better understanding of data as it launches the first of four certifications in this area Continue Reading
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News
08 Feb 2022
Dell channel chief shares vision of data-driven market
Rola Dagher has penned a blog post in the wake of Dell’s partner programme updates, sharing her thoughts on market growth Continue Reading
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News
03 Feb 2022
Distribution underpinning VAST Data’s EMEA expansion plans
Appointment of distributors across the region is seen as key for the storage software firm’s channel growth and business ambitions Continue Reading
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News
19 Jan 2022
Dell adds storage and multicloud support to Apex
Vendor adds more features to as-a-service offering for UK partners to put in front of customers Continue Reading
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News
04 Jan 2022
Five-minute interview: Rob Billington, Netwrix
Rob Billington, head of channel EMEA and APAC at Netwrix, shares with us his wanderlust, repeated brushes with death and a love of pudding Continue Reading
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News
08 Dec 2021
Commvault adds DMaaS to ArrowSphere
Data specialist will work with distributor as it looks to widen its market and increase its penetration into the SME customer base Continue Reading
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News
07 Dec 2021
Commvault looks to extend MSP ecosystem
Storage player continues to reach out to managed service providers through its Metallic offering and programmes. Continue Reading
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News
30 Nov 2021
Logicalis shines light on importance of data to CIO plans
Customers want to use data to chart the right strategies – but that is nowhere near as straightforward as it sounds Continue Reading
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Opinion
29 Nov 2021
Nutanix: 2022 channel predictions
Vendor’s EMEA channel chief shares what he believes will feature on the partner landscape in the year ahead Continue Reading
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Feature
09 Nov 2021
What’s driving the data storage market?
When it comes to storage, there are differing views about what the biggest drivers are in the current market, which gives the channel a lot to think about Continue Reading
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News
27 Oct 2021
My channel take: Alex Walsh, Veeam
How did Alex Walsh get to be running the UK channel at Veeam and what does he think about the current state of the market? Continue Reading
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News
21 Oct 2021
NetApp arming partners with more hybrid cloud options
Vendor NetApp announces a raft of product and service enhancements at Insight event, and points to the potential this will open up for partners Continue Reading
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News
12 Oct 2021
Cohesity focuses channel efforts
Firm takes steps to make life easier for partners and arm them with the skills to offer data management as a service Continue Reading
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News
30 Sep 2021
Pure Storage looks to channel to take Fusion and DDaaS to market
Data player cuts the ribbon on offerings for traditional and modern apps with partners able to get behind the launches Continue Reading
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News
17 Sep 2021
Nebulon looks to reward partners involved with OEM sales
Vendor Nebulon sells largely through embedding its technology with a number of household OEMs, but is keen to make sure that partners are rewarded for their involvement Continue Reading
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News
16 Sep 2021
Veeam extends channel proposition with Kasten
Vendor has seen its channel reach out for training to make sure they can get involved with Kubernetes and containers Continue Reading
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News
27 Jul 2021
Restore eyes more acquisitions
Recycling and data management player delivers strong H1 and talks of adding to the four deals it has already struck in 2021 Continue Reading
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News
20 Jul 2021
Veritas backing platinum partners and distributors
With a fresh face at the helm of the UK channel operation, Veritas increases rewards and plans to drive opportunities for partners Continue Reading
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Opinion
16 Jul 2021
Welcome to the age of insight
HPE CEO Antonio Neri talked at the company’s recent shindig of the need to give customers insights into their data, but just how easy will that be? Continue Reading
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Feature
10 Jun 2021
Time to take it to the edge
Edge computing is growing and is dominating more conversations – so just what is the play here for the channel? Continue Reading
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News
09 Jun 2021
Veeam notes greater partner collaboration
Partners are increasingly working together across the vendor’s ecosystem to ensure they meet customer demands Continue Reading
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News
09 Jun 2021
Cohesity, NetApp and Pure react to cloud demand
Storage vendors roll out more as-a-service support and offerings that the channel can take out to users Continue Reading
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E-Zine
04 Jun 2021
MicroScope: A hybrid working world
With hybrid working set to become the norm as the world starts to return to a more normal footing post-Covid, we look at how businesses are preparing for the new world of work. Also discover how to tackle the sustainability challenge, and have some key questions answered around handling bottlenecks caused by large volumes of data Continue Reading
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News
28 May 2021
Component shortage warnings take gloss off Dell Q1 numbers
Dell delivers strong revenue growth in its first quarter, but indicates that second quarter might be hit by the ongoing industry-wide component shortages Continue Reading
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News
25 May 2021
GDPR still a channel pitch three years on
The third anniversary of the introduction of European data compliance rules is a moment to remind partners that there is still a sales opportunity around the regulations Continue Reading
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News
13 May 2021
Pure Storage ramps up focus on as-a-service offerings
Vendor Pure Storage uses its virtual event to outline a number of enhancements for its channel to take advantage of to discover new opportunities Continue Reading
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News
12 May 2021
Rubrik takes partners on its data protection journey
Cloud data management firm Rubrik has seen its channel base embrace its widening data protection play as it adds to its backup capabilities Continue Reading
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News
11 May 2021
NetApp reveals channel programme enhancements
Vendor NetApp starts to put the emphasis on specialisations and looks to make rewards available for a wide range of behaviours Continue Reading
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News
05 May 2021
HPE adds storage as a service to GreenLake
Vendor describes decision to widen the options in its subscription offering as a positive for its channel base Continue Reading
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News
26 Mar 2021
Arcserve and StorageCraft tie-up set to benefit channel partners
More technology to sell and a larger range of customers to pitch to should mean the firm’s merger will be a positive one for its channel partners Continue Reading
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News
26 Mar 2021
Veeam enhances partner programme
Veeam makes changes to its channel support and urges partners to get involved with its latest product release Continue Reading
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News
19 Mar 2021
Veeam urges partners to plug backup gaps
Research from vendor exposes significant number of customers that are failing to protect their data Continue Reading
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Opinion
18 Mar 2021
How to address Covid-19 in the long run and maintain a healthy business
Christian Alvarez, senior vice-president of worldwide channels at Nutanix, shares his advice around adapting to the challenges posed by the coronavirus pandemic Continue Reading
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News
09 Mar 2021
Bryant taking channel on NetApp’s journey to cloud
The vendor’s recently appointed UK&I channel director, Denise Bryant, shares her immediate priorities as she looks to increase support for partners. Continue Reading
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News
05 Mar 2021
Jamie Farrelly takes on EMEA channel role at Commvault
Former Veritas staffer Jamie Farrelly joins Commvault at a time when the data player is going through a transformation and is keen to take its channel partners with it Continue Reading
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Opinion
02 Feb 2021
Hope for the best and prepare for the worst: An insight into the future of data protection
A number of vendors operating in the data management space share their views on why it is so important to encourage customers to prepare for every eventuality Continue Reading
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News
29 Jan 2021
Spectra Logic increases digital marketing support
Storage vendor Spectra Logic enhances channel programme with more support on offer for those who want to take the sales conversation online Continue Reading
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News
18 Jan 2021
Keysource talking expansion after MBO
Datacentre specialist Keysource starts fresh chapter with financial backing that can support a buy-and-build strategy Continue Reading
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News
15 Jan 2021
Commvault’s channel chief outlines a busy year ahead
Recently appointed John Tavares has plans to reach out to MSPs, get more partners involved with SaaS and has a partner programme to launch in Q2 Continue Reading
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News
06 Jan 2021
Commvault ushers in fresh channel chief
Former Dell EMC executive takes up the challenge of strengthening Commvault’s global partner base Continue Reading
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Feature
21 Dec 2020
2021 predictions: Cloud, comms and remote working
There are reasons for the channel to feel optimistic about the year ahead on numerous technology fronts Continue Reading
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News
14 Dec 2020
Veeam ending the year with growth across the channel
The backup software vendor has seen demand rising from customers of all sizes, with its partners able to tap into those market conditions Continue Reading
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News
08 Dec 2020
Denise Bryant gets UKI channel role at NetApp
Well-known channel figure Denise Bryant takes lead role for indirect business at cloud and data management specialist NetApp Continue Reading
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News
02 Dec 2020
Commvault underlines need for data management and protection
Vendor holds virtual event reminding partners of the need to fight off ransomware and prepare users for a post-Covid world Continue Reading
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News
25 Nov 2020
Pure enhances as-a-service offering
Storage player makes improvements to its flexible consumption proposition that is sold via the channel Continue Reading
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News
24 Nov 2020
HPE drives HCI 2.0 message through the channel
Vendor’s campaign is already yielding results for partners and will run into early next year Continue Reading
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News
02 Nov 2020
NetApp pointing partners to hybrid multicloud future
Vendor’s view of the world has been validated by the response to the pandemic and it wants partners to accelerate customer cloud adoption Continue Reading