Pure enhances as-a-service offering

Storage player makes improvements to its flexible consumption proposition that is sold via the channel

Pure Storage has made a number of enhancements to its as-a-service model to ensure partners have more options.

The firm’s Pure-as-a-Service allows customers to pay a monthly subscription fee for their on-premise and hybrid storage and has now enhanced the offering with more transparent pricing.

Pure also hopes to reach a wider customer base by offering lower-cost service tiers and converged storage and compute solutions.

An increasing number of customers are moving to the as-a-service model, with vendors across the industry reacting to this with shifts of their own to ensure they can meet that demand. IDC is talking of a tipping point coming, with customers acutely aware of the benefits of a flexible approach.

“IDC predicts that by 2021, 75% of enterprises will recognise the benefits of as-a-service consumption, driving a 3x increase in demand for on-premise infrastructure delivered via flexible/as-a-service solutions,” said Susan Middleton, research director of flexible consumption and financing strategies for IT infrastructure at IDC.

“IDC data underscores that the global pandemic has accelerated this shift and enterprises are moving towards as-a-service models faster than ever, with a desire for more capacity and performance to improve business agility.”

The Pure offering has been evolving over the last couple of years and the vendor believes it is keeping one step ahead of its rivals with its enhancements.

“Pure as-a-Service has achieved market maturity, having been available for more than two years as the first storage-as-a-service offering from a major vendor,” said Rob Walters, general manager, Pure-as-a-Service, Pure Storage.

“With the new service catalogue and expanded offerings, we are once again leading the market in delivering the flexibility and transparency that customers are looking for in subscription services to accelerate their initiatives.”

Pure is delivering its as-a-service offering through partners and the firm is keen to arm the channel with the tools to respond to the changing consumption models at a customer level.

“Our Pure-as-a-Service 2.0 enhancements give partners greater choice and transparency,” said Matthieu Brignone, VP, EMEA partners at Pure Storage. “Unlike other models in the market, it is a true as-a-service offering, a genuine subscription-based opex cost, providing partners with peace of mind in what they’re offering customers.

“With customer budgets tight, the channel can help itself by advocating an opex model which provides a more flexible and effective way for customers to manage their IT. Particularly looking to next year, the as-a-service model has become increasingly important to partners and we are responding to that feedback with this announcement.”

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