Channel Partner Programmes
Most vendors use their channel partner programmes to reward, incentivize and communicate with their partner base. Read about the latest trends in partner programmes and where the innovations are coming from as partner activities move increasingly online, in this section.
-
News
14 Mar 2025
Channel catch-up: News in brief
Developments this week at Exertis Supplies, Softcat, Konica Minolta Business Solutions, Fivetran, SUSE and Centreon Continue Reading
By- Simon Quicke, Microscope Editor
-
News
11 Mar 2025
SailPoint expands MSP programme
Security player widens the customer base its managed service provider partners can go after Continue Reading
By- Simon Quicke, Microscope Editor
-
News
23 Apr 2021
Palo Alto Networks emphasises channel specialisations
Security player has seen partners start to line up behind its certification programme in the weeks since it launched its revised channel programme Continue Reading
By- Simon Quicke, Microscope Editor
-
News
20 Apr 2021
Unit4 cheers channel momentum
Figures for the first quarter reveal that the ERP player has seen triple-digit growth in the value of contracts coming from partners Continue Reading
By- Simon Quicke, Microscope Editor
-
News
15 Apr 2021
NEC, LogicMonitor and ImmuniWeb bolster channel numbers
Firms reveal progress made so far this year in bringing fresh partners on board as they widen their channel bases Continue Reading
By- Simon Quicke, Microscope Editor
-
E-Zine
09 Apr 2021
MicroScope: Chart course to Covid-19 recovery
Customers have had to react to changes caused by the pandemic, so what decisions have they made in the past year? In this issue, we explore how businesses have adapted to the new normal, different approaches to remote working, and take a look at the challenge of sustainability Continue Reading
-
News
07 Apr 2021
Unit4 reaches out to developers to support ERPx
Firm cuts the ribbon on its next-generation enterprise resource planning offering with a programme specifically designed to increase developer activity Continue Reading
By- Simon Quicke, Microscope Editor
-
News
01 Apr 2021
Juniper prepared for market recovery
Networking player has made channel improvements to support partners as customers look set to increase spending to support further digital transformation Continue Reading
By- Simon Quicke, Microscope Editor
-
News
30 Mar 2021
Exertis joins GTDC ranks
Distributor becomes latest to join the global organisation that promotes the second tier of the channel Continue Reading
By- Simon Quicke, Microscope Editor
-
News
26 Mar 2021
Arcserve and StorageCraft tie-up set to benefit channel partners
More technology to sell and a larger range of customers to pitch to should mean the firm’s merger will be a positive one for its channel partners Continue Reading
By- Simon Quicke, Microscope Editor
-
News
16 Mar 2021
Workplace from Facebook looking for more channel growth
Collaboration tools specialist has seen the channel increase its revenue and hopes an enhanced partner programme will entice more to get involved Continue Reading
By- Simon Quicke, Microscope Editor
-
News
09 Mar 2021
Bryant taking channel on NetApp’s journey to cloud
The vendor’s recently appointed UK&I channel director, Denise Bryant, shares her immediate priorities as she looks to increase support for partners. Continue Reading
By- Simon Quicke, Microscope Editor
-
E-Zine
05 Mar 2021
MicroScope: The 5G opportunity
Experts predict that 2021 is meant to be the year of 5G, but what does that mean for the channel? In this issue, discover what 5G technology could bring to the reseller community, learn about how smart buildings are influencing the way we live, and discover how remote working is shaping the way we work Continue Reading
-
News
04 Mar 2021
Dell gives authorised partners the chance to stand out with RISE
Vendor ushers in EMEA programme to help partners work with distribution to earn more rewards Continue Reading
By- Simon Quicke, Microscope Editor
-
Feature
02 Mar 2021
Five-minute interview: Matt Nicholson, Trustwave
Matt Nicholson, EMEA channel manager at Trustwave, tells MicroScope about his early start in the channel but reveals he’s not a natural early riser Continue Reading
-
News
25 Feb 2021
SAP looking for ambitious channel growth
Vendor keen to ramp up revenues from partners over the next few years as it takes steps to increase support for the channel Continue Reading
By- Simon Quicke, Microscope Editor
-
News
23 Feb 2021
Trustwave holds out a helping hand to security starters
Security players referral programme will help those without security skills to still provide support for their customers Continue Reading
By- Simon Quicke, Microscope Editor
-
News
22 Feb 2021
Nuvias Group adds to sense of a positive year ahead
Distributor Nuvias Group shares channel research that reveals many are expecting decent growth in 2021 Continue Reading
By- Simon Quicke, Microscope Editor
-
News
17 Feb 2021
Channel is key to supporting CyberGRX UK ambitions
Risk assessment specialist says partners will play a crucial role in its development in the market Continue Reading
By- Simon Quicke, Microscope Editor
-
News
11 Feb 2021
Microsoft encourages more co-sell in programme updates
Vendor is keen to unify its programmes and put more partners in front of each other and customers Continue Reading
By- Simon Quicke, Microscope Editor
-
News
10 Feb 2021
Vendors court managed service community with enhancements and programmes
Schneider, Datto, Secureworks, Group-IB and SecureDrives have all made moves to reach out to a wider channel base Continue Reading
By- Simon Quicke, Microscope Editor
-
News
10 Feb 2021
Trend Micro makes Softcat its first UK platinum partner
Security player has deemed that the time is right to unveil its first highest-tiered partner in the country Continue Reading
By- Simon Quicke, Microscope Editor
-
E-Zine
05 Feb 2021
MicroScope – February 2021: The forecast on channel security
MicroScope asks experts to share their opinions on what lies ahead for the channel in the security market, along with their predictions for what upcoming threats to expect. Also read about how the managed service community helped to keep SMEs afloat during Covid-19, and how to arm the business with the best IAM tools for remote working Continue Reading
-
News
04 Feb 2021
Dell rolls out increased rewards for cross-selling
Vendor announces enhancements to its global partner programme, with incentives for top partners to sell more Continue Reading
By- Simon Quicke, Microscope Editor
-
News
01 Feb 2021
Imperva and Acronis boost channel support
Data protection players roll out enhancements for partners to reach more customers and give MSPs increased support Continue Reading
By- Simon Quicke, Microscope Editor
-
News
29 Jan 2021
Spectra Logic increases digital marketing support
Storage vendor Spectra Logic enhances channel programme with more support on offer for those who want to take the sales conversation online Continue Reading
By- Simon Quicke, Microscope Editor
-
News
26 Jan 2021
Versa Networks rolls out more formal channel approach
Global partner programme replaces an ad-hoc approach and comes at a time when both SASE and SD-WAN are surfing a wave of demand Continue Reading
By- Simon Quicke, Microscope Editor
-
News
21 Jan 2021
Sectigo launches programme and bolsters channel training
Security firm Sectigo is stepping up its channel support with a programme and portal designed to provide more access to training and marketing Continue Reading
By- Simon Quicke, Microscope Editor
-
Opinion
18 Jan 2021
The cyber security channel – what’s in store for 2021?
Ben Richardson, head of channel EMEA at Forcepoint, shares his thoughts about what cyber security could look like in the year ahead Continue Reading
By- Ben Richardson, Forcepoint
-
News
15 Jan 2021
CrowdStrike backing top partners
Security player will deepen investment in its top-level partners as it looks to reward those who have invested in the firm Continue Reading
By- Simon Quicke, Microscope Editor
-
News
15 Jan 2021
Commvault’s channel chief outlines a busy year ahead
Recently appointed John Tavares has plans to reach out to MSPs, get more partners involved with SaaS and has a partner programme to launch in Q2 Continue Reading
By- Simon Quicke, Microscope Editor
-
News
14 Jan 2021
Kaseya CEO: MSPs stopped an SME catastrophe
The managed service community has kept many small and medium-sized enterprises going throughout the course of the pandemic, says Kaseya CEO Continue Reading
By- Simon Quicke, Microscope Editor
-
News
08 Jan 2021
Intel unifies partner programmes
Vendor hoping simplicity and increased support in a fresh partner programme will benefit its channel Continue Reading
By- Simon Quicke, Microscope Editor
-
E-Zine
08 Jan 2021
MicroScope – January 2021: Looking to the future
In this issue of MicroScope, take a look at what the year ahead holds for the channel after a largely positive 2020. Also discover why IAM technology is so important for post-pandemic cloud computing, and what approaches are fundamental to finding business success Continue Reading
-
News
06 Jan 2021
Commvault ushers in fresh channel chief
Former Dell EMC executive takes up the challenge of strengthening Commvault’s global partner base Continue Reading
By- Simon Quicke, Microscope Editor
-
News
05 Jan 2021
TelcoSwitch plans to use funding to boost channel
Unified communications specialist TelcoSwitch gains access to a few million pounds in a funding round that should provide more support for its partners Continue Reading
By- Simon Quicke, Microscope Editor
-
Feature
04 Jan 2021
Five-minute interview: Gerry Sheldrick, Exclusive Networks Ireland
Exclusive Networks Ireland’s country manager, Gerry Sheldrick, tells MicroScope about his career and ambitions, as well as some insight into what makes him tick Continue Reading
-
Feature
23 Dec 2020
2021: What the channel thinks is coming next
This year has been a strange one, and the pandemic is going to linger into the next, along with Brexit and other unknowns, but the channel is ready for whatever comes Continue Reading
-
Feature
21 Dec 2020
2020: A year of accelerated change in the channel
A look back over some of the main themes of a year that will be long remembered thanks to the pandemic Continue Reading
By- Simon Quicke, Microscope Editor
-
News
16 Dec 2020
Canalys recognises vendor leadership through pandemic
Analyst firm’s latest Channel Leadership Matrix picks up on those vendors that have given partners excellent support Continue Reading
By- Simon Quicke, Microscope Editor
-
News
15 Dec 2020
Fujitsu puts ecosystem platform at heart of channel approach
Vendor is adding partners to its collaborative platform that launched last month to encourage more cross-channel partnerships Continue Reading
By- Simon Quicke, Microscope Editor
-
News
14 Dec 2020
Veeam ending the year with growth across the channel
The backup software vendor has seen demand rising from customers of all sizes, with its partners able to tap into those market conditions Continue Reading
By- Simon Quicke, Microscope Editor
-
Feature
11 Dec 2020
Five-minute interview: Emanuel Salmona, Claroty
MicroScope speaks to Emanuel Salmona, vice-president of global partnerships at Claroty, to find out some details on his work and life Continue Reading
By- Simon Quicke, Microscope Editor
-
E-Zine
04 Dec 2020
MicroScope: Reasons to be positive for 2021
In this issue, discover why the continued digital transformation trend means 2021 is looking good for the channel. Also read how business processes can be optimised by adding artificial intelligence to the mix, and how the channel is looking at the challenge of sustainability Continue Reading
-
News
03 Dec 2020
Cisco channel prospects looking solid going into 2021
Cisco is closing out the year with programme enhancements, an increasing focus on collaboration and strong evidence that its partner base has innovated through the pandemic Continue Reading
By- Simon Quicke, Microscope Editor
-
Podcast
01 Dec 2020
The channel in the pandemic, datacentres for investors – Computer Weekly Downtime Upload podcast
In this episode of the Computer Weekly Downtime Upload podcast, Simon Quicke joins Caroline Donnelly, Clare McDonald and Brian McKenna to discuss how the IT channel has fared in the pandemic, how datacentres have evolved as investment assets, STEM education for children, and data strategy at Guide Dogs Continue Reading
By- Simon Quicke, Microscope Editor
- Caroline Donnelly, Senior Editor, UK
- Brian McKenna, Enterprise Applications Editor
-
News
24 Nov 2020
Centreon goes channel-first to boost growth
Firm is not alone in viewing the channel as a way to increase its growth prospects Continue Reading
By- Simon Quicke, Microscope Editor
-
Feature
19 Nov 2020
Five-minute interview: Olen Scott, Aryaka Networks
In this interview, MicroScope asks Olen Scott, senior vice-president of worldwide channels at Aryaka Networks, about his life, career and inspirations Continue Reading
-
News
18 Nov 2020
Juniper to spend millions on the channel
Juniper Networks uses partner conference to talk about bold moves to increase investment in the channel and take market share Continue Reading
By- Simon Quicke, Microscope Editor
-
Opinion
18 Nov 2020
Why consultation helps IT service providers keep customers for longer
Managed service providers need to focus on the ‘partner’ aspect of their role, says Mav Turner, group vice-president of products for SolarWinds MSP Continue Reading
By- Mav Turner, SolarWinds MSP
-
News
17 Nov 2020
Samsung arms partners with tools to support greater mobility
Firm’s UK channel boss explains the thinking behind the recent launch of Samsung One and why it wants existing partners to benefit from its investments Continue Reading
By- Simon Quicke, Microscope Editor
-
News
11 Nov 2020
GTDC praises distribution’s response to the pandemic
The industry group has held its annual summit, with CEO Frank Vitagliano highlighting just how well distribution has navigated the challenges of Covid-19 Continue Reading
By- Simon Quicke, Microscope Editor
-
News
11 Nov 2020
ConnectWise makes double security acquisition
MSP specialist moves to make life easier for those trying to manage threat detection and prevention Continue Reading
By- Simon Quicke, Microscope Editor
-
News
09 Nov 2020
HPE rolls out partner programme enhancements
Vendor keen to drive as-a-service and increase activity in the SME market among its partner base Continue Reading
By- Simon Quicke, Microscope Editor
-
E-Zine
06 Nov 2020
MicroScope: Simplify the path to partner programmes
In this issue, discover how to navigate the complexity of channel partner programmes to best foster relationships, how business intelligence software is helping companies look beyond Covid-19, and why leaders are looking forward to 2021 Continue Reading
- 05 Nov 2020
-
News
05 Nov 2020
Samsung One launches with emphasis on mobility
Vendor increases mobile tools for the channel as it launches a fresh partner programme Continue Reading
By- Simon Quicke, Microscope Editor
-
News
04 Nov 2020
Dynabook increases digital support for partners
Mobility specialist has reacted to the pandemic with partner programme enhancements and increased online support Continue Reading
By- Simon Quicke, Microscope Editor
-
News
29 Oct 2020
Cisco CEO outlines channel relationship in cloud-first era
Cisco and partners must ‘think differently’ about how to coexist, says Chuck Robbins Continue Reading
-
News
27 Oct 2020
Managed print channel upbeat over year ahead
Despite the ongoing pandemic, Quocirca found that many in the managed print world are looking to 2021 with better expectations Continue Reading
By- Simon Quicke, Microscope Editor
-
News
20 Oct 2020
Sophos and Splunk register spikes in channel activity
Vendors share details of increased activity on the channel front over the course of the coronavirus pandemic Continue Reading
By- Simon Quicke, Microscope Editor
-
News
15 Oct 2020
MSP channel gets more programmes, tie-ups and products
Sharp UK, Barracuda MSP and Toshiba Tec, and Cherwell are all taking steps to enhance their offerings and positions in the managed services market Continue Reading
By- Simon Quicke, Microscope Editor
-
News
14 Oct 2020
NetSuite upbeat over channel progress
Cloud ERP specialist has seen partner numbers increase in the 18 months since it launched its latest channel programme Continue Reading
By- Simon Quicke, Microscope Editor
-
Feature
14 Oct 2020
The challenge of solving the partner programme puzzle
Getting relationships with the channel is critical and many look to make that simple – but achieving it is a complex ambition Continue Reading
-
News
13 Oct 2020
GTDC: Two-tier model offers vendors highest returns
Working with distribution and resellers rather than opting to go single-tier or direct is the best go-to-market strategy for vendors Continue Reading
By- Simon Quicke, Microscope Editor
-
News
12 Oct 2020
Veeam will extend channel options with Kasten
The addition of container back-up options will give channel partners a wider solution to pitch, according to Veeam’s CTO Continue Reading
By- Simon Quicke, Microscope Editor
-
News
12 Oct 2020
Nutanix looks for GSI growth
Pressure is increasing to demonstrate to customers that cost savings can be realised quickly, according to the GSI leader at Nutanix UK Continue Reading
By- Simon Quicke, Microscope Editor
-
News
08 Oct 2020
HPE boss looking for channel to bring SME growth
HPE is looking to reward those that bring in more business from small and medium-sized customers over the next year Continue Reading
By- Simon Quicke, Microscope Editor
-
Opinion
06 Oct 2020
There is no one-size-fits-all
Vendors would like to think that they understand partners but as Billy MacInnes points out that is a hard challenge when so many are different from each other Continue Reading
-
E-Zine
02 Oct 2020
MicroScope: Get in touch with remote network security
In this issue, find out how the security channel has been working to ensure the network safety of remote workers during the pandemic. Also read about how flash-based storage is being enhanced to include ground-breaking technology using helium and DNA, and discover how data is the key to encryption Continue Reading
-
News
01 Oct 2020
WatchGuard swells channel with Panda partners
Three months after it completed the acquisition of endpoint player Panda Security, WatchGuard has significantly expanded its channel base Continue Reading
By- Simon Quicke, Microscope Editor
-
News
30 Sep 2020
Veeam unveils VASPs
Data management specialist backs skilled channel specialists who can help solve customer problems Continue Reading
By- Simon Quicke, Microscope Editor
-
News
30 Sep 2020
Context: Distribution efforts through coronavirus appreciated
Resellers grateful for the help provided by distributors during Covid-19 pandemic but indicate they want more support in moving to a cloud services world Continue Reading
By- Simon Quicke, Microscope Editor
-
News
30 Sep 2020
HPE points distribution to everything as a service
Vendor holds its distribution event with a number of enhancements being rolled out to make it easier to sell services Continue Reading
By- Simon Quicke, Microscope Editor
-
News
29 Sep 2020
VMware continues to build on Partner Connect
Against a changing landscape, the vendor has stepped up efforts to ensure that its partner programme is delivering what the channel needs Continue Reading
By- Simon Quicke, Microscope Editor
-
News
24 Sep 2020
Cameyo, Dynatrace and Automation Anywhere launch partner programmes
The three vendors have all decided to enhance the programmes and certifications they can offer to partners Continue Reading
By- Simon Quicke, Microscope Editor
-
News
23 Sep 2020
Consenna sets sights on £10m revenues
Firm has seen growth ramp up over the past year and is now considering more international growth Continue Reading
By- Simon Quicke, Microscope Editor
-
News
18 Sep 2020
As-a-service offers take centre stage at HP Reinvent
HP shares details of more services that partners can take out to those working at home during the pandemic Continue Reading
By- Simon Quicke, Microscope Editor
-
News
17 Sep 2020
Silver Peak launches certified deployment programme
SD-WAN specialist looking to get more global partners in a position to deliver the networking technology Continue Reading
By- Simon Quicke, Microscope Editor
-
News
16 Sep 2020
HP looks for channel to make a positive difference
Vendor launches Amplify Impact programme to encourage more diversity and inclusion across the industry Continue Reading
By- Simon Quicke, Microscope Editor
-
News
11 Sep 2020
Nutanix ditches ‘cumbersome’ partner programme
Nutanix has replaced its partner programme with a paired-down version that rewards competencies over deal volume Continue Reading
-
News
10 Sep 2020
SentinelOne thanks channel for delivering growth
Security player SentinelOne has seen its efforts to expand distribution and increase support for partners pay off in the revenue numbers Continue Reading
By- Simon Quicke, Microscope Editor
-
News
10 Sep 2020
Fintechs ramping up efforts to get loans into SME hands
With the deadline for the government-backed coronavirus loan scheme looming, efforts are being made to try to get those small firms looking for financial aid logged onto the system Continue Reading
By- Simon Quicke, Microscope Editor
-
E-Zine
04 Sep 2020
MicroScope: Reach out to resellers
In this issue, discover how the channel is making sure the human touch is maintained during the pandemic, with insight into how closer bonds can be developed and on how to maintain productivity. Also read about how 'hybrid working' is set to shape the future of the workplace Continue Reading
-
Opinion
24 Aug 2020
How the GSI partner model has supported customers with distributed workforces
Adam Tarbox, director of the global system integrator business for EMEA at Nutanix, shares his thoughts about the impact of the pandemic and the GSI partner model Continue Reading
By- Adam Tarbox, Nutanix
-
News
24 Aug 2020
Hitachi Vantara aims to double channel base
Storage player has transformed its indirect approach under its current leadership and is looking to keep that momentum going Continue Reading
By- Simon Quicke, Microscope Editor
-
News
21 Aug 2020
Channel pandemic response: Virtual events are king, but support could improve
Feedback from MicroScope’s virtual channel event reveals some insights into the current thinking in the industry, with the majority focusing on virtual events and stating they're happy with support – but nearly a quarter say more could be done Continue Reading
By- Simon Quicke, Microscope Editor
-
News
18 Aug 2020
Dell welcomes former staffer Dagher as global channel chief
After a three-year spell running Cisco Canada, Rola Dagher returns to step into the shoes vacated by Joyce Mullen Continue Reading
By- Simon Quicke, Microscope Editor
-
News
13 Aug 2020
Jackson marks anniversary at 8x8 with solid channel progress
8x8’s EMEA channel boss, Keith Jackson, has spent his first 12 months building a channel base to use as a platform for future growth Continue Reading
By- Simon Quicke, Microscope Editor
-
News
11 Aug 2020
Schneider Electric increases rewards for edge-selling partners
Vendor continues to encourage engagement with edge solutions, with margins and discounts on offer Continue Reading
By- Simon Quicke, Microscope Editor
-
News
30 Jul 2020
RingCentral sings praises of master agency model
Cloud comms player is the latest to voice support of an approach that is starting to gain more ground in the UK Continue Reading
By- Simon Quicke, Microscope Editor
-
Feature
27 Jul 2020
Is the channel missing the ‘human touch’?
Research from Kaspersky suggests vendors need to improve their relationships with channel partners, with experts weighing in on how to develop a closer bond through programmes and education Continue Reading
-
News
24 Jul 2020
Veeam, 8x8, Synaxon, Snom and Compodium reaching out to partners
This appears to be the week for many vendors to announce partner programme enhancements and changes Continue Reading
By- Simon Quicke, Microscope Editor
-
News
24 Jul 2020
Fujitsu changes approach to training
Vendor looks to end box-ticking exercise and deliver more customised support for partners Continue Reading
By- Simon Quicke, Microscope Editor
-
News
23 Jul 2020
NetApp looks to help partners stand out from the crowd
Vendor has made a series of enhancements to its partner programme in an effort to widen the base and improve life for those that are already signed up Continue Reading
By- Simon Quicke, Microscope Editor
-
News
22 Jul 2020
Channel ends Q2 2020 on a high across Western Europe
Analysis of the market from Context reveals that the end of the second quarter continued to deliver growth for many across Western Europe, in spite of the pandemic Continue Reading
By- Simon Quicke, Microscope Editor
-
News
17 Jul 2020
Vectra targeting fresh customer base with partners
Security player has ambitions to make a mark in the mid-market and is looking to its channel to play a part Continue Reading
By- Simon Quicke, Microscope Editor
-
News
15 Jul 2020
HP looks to Amplify partner relationships
Vendor announces significant changes to its partner programme due to come into effect towards the end of the year Continue Reading
By- Simon Quicke, Microscope Editor
-
News
14 Jul 2020
Commvault rolls out enhanced partner programme
As promised by the Commvault’s channel boss earlier in 2020, steps have been taken to make life easier and more profitable for partners Continue Reading
By- Simon Quicke, Microscope Editor
-
News
13 Jul 2020
Mullen calls time on her spell as Dell channel chief
After more than two decades at the vendor, Joyce Mullen has decided the time is right for a fresh challenge Continue Reading
By- Simon Quicke, Microscope Editor
-
News
09 Jul 2020
Vectra, Sumo Logic, Konica Minolta and HP work on partner programmes
Vendors continue to enhance channel progammes and sign up more resellers to the fold Continue Reading
By- Simon Quicke, Microscope Editor
-
News
09 Jul 2020
Kaspersky: Now is not the time to pitch a fresh strategy
Security vendor Kaspersky advises its channel base to focus on helping customers with current problems Continue Reading
By- Simon Quicke, Microscope Editor