Channel Partner Programmes
Most vendors use their channel partner programmes to reward, incentivize and communicate with their partner base. Read about the latest trends in partner programmes and where the innovations are coming from as partner activities move increasingly online, in this section.
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News
16 May 2025
Cisco prepares partners for its 360 partner programme
Halfway through the time between announcement and launch of the fresh channel programme, Cisco’s UK channel boss is busy supporting partners through the transition Continue Reading
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News
13 May 2025
Sophos rolls out MSP Elevate
Programme for managed service providers aims to support those committed to delivering growth Continue Reading
- 31 Aug 2022
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News
19 Aug 2022
VMware unifies partner programme
Enhanced offering from VMware offers more flexibility and support for various channel business models Continue Reading
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News
19 Aug 2022
Ingram Micro Cloud rolls out Ultra offering
Subscription offering for channel partners is designed to support those looking for business growth Continue Reading
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News
17 Aug 2022
Partners will walk away from vendors if experience drops short
Research from CompTIA has revealed that partner experience is a key factor in determining the strength of a relationship between partners and their vendors Continue Reading
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News
03 Aug 2022
Extreme Networks puts emphasis on training
Vendor Extreme Networks enhances partner programme with an emphasis on encouraging partners to get certifications and increase their technical training Continue Reading
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Opinion
02 Aug 2022
That channel and vendor relationship really matters
The channel is all about relationships and the latest insights from CompTIA have underlined that Continue Reading
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News
26 Jul 2022
Specialisations and verticals the NetApp channel approach
Vendor is looking to ensure partners are in a position where they can get deeper into customers and sell a wider solution Continue Reading
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Feature
21 Jul 2022
Is there a need for sustainability-focused channel programmes?
With growing attention around the ambition to get to net-zero carbon emissions, some vendors are introducing incentives and targets into channel programmes Continue Reading
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News
21 Jul 2022
Deep Instinct partner programme changes making a difference
Security player rolled out fresh offering in May and shares some of the initial reaction to those changes Continue Reading
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News
20 Jul 2022
ISV support is the focus at Microsoft Inspire
Vendor’s partner event has included programme updates and enhancements to its commercial marketplace Continue Reading
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News
07 Jul 2022
Nerdio enhances support for MSPs
Vendor Nerdio rolls out improved partner programme to make life easier for partners supporting Microsoft Azure environments, and N-able is also bolstering its ability to support CSPs Continue Reading
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Feature
01 Jul 2022
Five-minute interview: Tim Britt, Dropbox
MicroScope talks to Tim Britt, Dropbox’s director of sales and channel for Central Europe, about what his thoughts on the channel and what gets him up in the morning Continue Reading
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News
01 Jul 2022
Channel key for Google Cloud
Approach taken by public cloud player shows partners are critical to its growth ambitions Continue Reading
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E-Zine
01 Jul 2022
MicroScope: The slow march to Windows 11
It's taken a while, but the latest Microsoft OS is having an impact – read all about the journey to Windows 11, as well as the uptake of co-innovation and co-creation strategies in the channel, and Broadcom's acquisition of VMware Continue Reading
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News
30 Jun 2022
Distribution delivers for Dropbox
Evolution of disties has seen them better positioned to support a wide range of partners selling into the SME customer base Continue Reading
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News
29 Jun 2022
Partner engagement crucial to making MDF work
Closer and early collaboration appears to be the key to making sure that marketing development funds are not being wasted Continue Reading
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News
28 Jun 2022
HPE rolls out Partner Ready Vantage programme
The focus is very much on supporting an as-a-service shift that has happened across the vendor’s channel base Continue Reading
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News
24 Jun 2022
8x8 reaches out to Microsoft partners
Vendor adds programme tailored to gold partners that can sell Teams into enterprise customers Continue Reading
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News
22 Jun 2022
Channel driving Tanium into fresh opportunities
Since reaching out to partners, the security player has seen its mid-market business expand Continue Reading
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News
17 Jun 2022
GTDC: Distribution has kept momentum going into 2022
Industry group provides an update on where the channel is in Q1 after a couple of solid years of sales growth Continue Reading
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News
15 Jun 2022
SAP launches partner training initiative
Vendor SAP aims to help reduce the skills gap and provide partners with access to a fresh wave of skilled individuals Continue Reading
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Opinion
15 Jun 2022
Things sound good now, but will they stay that way?
Broadcom is making the right noises to the channel after its acquisition of VMware, but Billy MacInnes has heard these sorts of positive soundings before Continue Reading
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News
10 Jun 2022
Schneider Electric, Maintel and DataSolutions highlight green efforts
Vendor, cloud player and distributor illustrate some of the steps that are being taken across the industry on the sustainability front Continue Reading
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E-Zine
10 Jun 2022
MicroScope: A return to face-to-face meetings
With the world emerging from the pandemic, what role does the personal event and face-to-face meetings hold in business? Also read about the next step for the future of collaboration and communication services, and why there needs to be greater diversity across the channel Continue Reading
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News
09 Jun 2022
Schneider Electric cuts ribbon on more open partner programme
Vendor reacts to calls for a revised structure and introduces a fresh approach Continue Reading
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News
31 May 2022
Schneider Electric steps up partner focus on sustainability
Power player launches an initiative and a fresh range of greener products as it looks to help partners meet customers’ green expectations Continue Reading
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News
25 May 2022
Centreon still determined to grow channel considerably
Vendor has set ambitious targets on the partner front to be realised in the next 12 months Continue Reading
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News
13 May 2022
Egnyte, eSentire and Soracom roll out improved partner programmes
Vendors take on feedback and roll out formal programmes to support its partners as they look for growth Continue Reading
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News
11 May 2022
Deep Instinct takes a fresh partner programme approach
Security player hopes that a different channel approach will support partners and attract market interest Continue Reading
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News
09 May 2022
NetApp supports partners on the journey to hybrid
Cloud data player prepared to support those that are looking to move into a position where they can deliver high value to customers Continue Reading
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E-Zine
06 May 2022
MicroScope: Charging at SME security challenges
With cyber threats growing, SMEs have to improve their security position, and the channel is best placed to support that aim. Read all about improving security, how sustainability is more important than ever in channel conversations, and the impact of hybrid working Continue Reading
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News
06 May 2022
EfficientIP looking for UK channel growth
Vendor believes the pieces are in place to make it an attractive choice of partner Continue Reading
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News
27 Apr 2022
AWS marks a decade of partner network
Cloud giant looks for closer relationships with ISVs and consulting partners as it seeks to expand the range of services it can offer to customers Continue Reading
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News
26 Apr 2022
Channel programme sparks growth for Arctic Wolf
Vendor marks a year since it launched its programme with an update on the progress it has made with partners Continue Reading
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News
20 Apr 2022
Content+Cloud joins Microsoft Intelligent Security Association
Channel player continues to enhance its relationship with the vendor as it joins the ecosystem looking to improve security Continue Reading
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News
11 Apr 2022
Zoom looks for significant channel growth across EMEA
Collaboration specialist is working to a plan that will see revenues through partners increase significantly over the next few years Continue Reading
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E-Zine
01 Apr 2022
MicroScope: Can life ever really be simple for partners?
In this issue, discover whether simplifying programmes and interactions with partners is achievable, and what barriers stand in the way for vendors looking to make life easier. Also read about why reskilling in a post-pandemic world is key to boosting industry, and learn about what to expect from the manufacturing sphere over the next year Continue Reading
- 31 Mar 2022
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News
28 Mar 2022
The petition becoming medium of protest for Microsoft channel
When Microsoft causes friction with the channel, it tends to spark an online response – and planned changes to the partner programme have done the same Continue Reading
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News
18 Mar 2022
Cloud, Windows and Teams should spur Microsoft channel growth
Microsoft puts its forthcoming shift in context as it outlines major changes to its partner programme Continue Reading
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News
17 Mar 2022
Microsoft makes major changes to partner programme
For the first time in a decade and a half, Microsoft is renaming and reconstituting its partner programme, with an emphasis on meeting customer needs Continue Reading
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News
14 Mar 2022
Consistency key to strong channel relationships
NetApp and Canalys share their thoughts about what underpins strong vendor and partner relationships Continue Reading
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News
09 Mar 2022
Juniper, ABBYY and Xactly enhance partner programmes
Trio of vendors put out expanded and enhanced partner programmes to drive further channel growth Continue Reading
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E-Zine
04 Mar 2022
MicroScope: Taking the steady approach to becoming an MSP
In this issue, take a closer look at the risks and pitfalls on the journey to becoming a manages services provider, read about expected ongoing change and consolidation in the year ahead, and discover what experts have to say on the skills and supply chain shortages Continue Reading
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News
03 Mar 2022
Being open is at the heart of Red Hat’s channel approach
Open source player has worked hard to develop a strong ecosystem and is keen to develop that further to work closely with partners Continue Reading
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Feature
01 Mar 2022
Why keeping it simple is a channel challenge
The mantra from vendors is that they want to make life easier and make systems simple for partners – but that is not as easy as it sounds Continue Reading
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News
25 Feb 2022
Purechannels sets out to improve vendor and partners comms
Marketing player Purechannels launches platform designed to give a more customised experience for partners Continue Reading
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Feature
14 Feb 2022
Balancing the risks as an MSP
There is a growing trend among partners in converting into managed service providers – but are there risks to this approach that the channel needs to be aware of? Continue Reading
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News
08 Feb 2022
Dell channel chief shares vision of data-driven market
Rola Dagher has penned a blog post in the wake of Dell’s partner programme updates, sharing her thoughts on market growth Continue Reading
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News
07 Feb 2022
Dell simplifies channel incentive structure
Vendor announces several changes as it updates the partner programme for the fiscal year 2023 and looks to make life simpler for its channel Continue Reading
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E-Zine
04 Feb 2022
MicroScope: Spotting the hidden security dangers
In this security-focused issue, we take a closer look at the threats and security trends experts expect to increase and pop up over the course of 2022. Also read how proposed government regulations could spell eye-watering fines for MSPs, and how being green could be more difficult than anticipated Continue Reading
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News
01 Feb 2022
Nuvias joins the GTDC ranks
Distributor joins the Global Technology Distribution Council, an organisation dedicated to promoting the value of members Continue Reading
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News
31 Jan 2022
Neil MacDonald steps into HP UK&I channel role
HP looks within the company for its next country channel head as it aims towards further growth to be generated across its partner base Continue Reading
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News
26 Jan 2022
Kaspersky MSP growth plans are delivering
Security vendor has been working for three years to grow its managed service base and the results show those efforts have reaped rewards Continue Reading
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News
20 Jan 2022
What does the emergence of Trellix mean for the channel?
The combined forces of McAfee Enterprise and FireEye should provide opportunities for partners, states Trellix’s CRO Continue Reading
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E-Zine
07 Jan 2022
MicroScope: Squaring up to ransomware
In this issue, discover how to best fend off the ever-increasing threat of ransomware, learn what the next stage of the data warehouse could be, and find out what leading channel experts believe awaits the industry in the year ahead Continue Reading
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Feature
31 Dec 2021
2021 review: The main channel themes
A look back over the past 12 months, focusing on the top 10 themes that have affected the channel Continue Reading
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News
14 Dec 2021
Computacenter builds on AWS relationship
Channel player Computacenter has ambitions to enhance its status with the cloud giant further as it reflects on AWS re:invent Continue Reading
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News
13 Dec 2021
Lenovo unveils 360 channel framework
Vendor will bring channel activities under one umbrella to reflect changes it made to the firm’s structure earlier this year Continue Reading
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News
06 Dec 2021
Workflow player monday.com seeks UK channel growth
Firm has cut the ribbon on a London HQ and is keen to increase partner numbers and revenues coming through the channel Continue Reading
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E-Zine
03 Dec 2021
MicroScope: Valuing the MSP
In this month’s MicroScope, we look at why customers should be prepared to pay for the value offered by a managed service provider, identify the biggest drivers in the data storage market, and look at why some firms are struggling to get to grips with remote working. Read the issue now Continue Reading
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News
02 Dec 2021
Juniper Networks adds top tier to partner programme
Networking player will make sure the best of the best will get access to more support and rewards from the start of next year Continue Reading
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News
30 Nov 2021
AWS expands partner paths to respond to channel variety
Public cloud player Amazon Web Services shakes things up in the way partners can classify themselves as it looks to cover more bases Continue Reading
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Opinion
29 Nov 2021
Nutanix: 2022 channel predictions
Vendor’s EMEA channel chief shares what he believes will feature on the partner landscape in the year ahead Continue Reading
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News
19 Nov 2021
Illumio taps into rise in zero trust demand
Security player has bolstered channel efforts to put itself in a good position to mop up market share Continue Reading
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News
17 Nov 2021
Exclusive Networks working with NightDragon startups
Distributor chosen as partner to take emerging technologies out to the channel as the investment firm looks for more routes to market Continue Reading
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News
11 Nov 2021
Cisco aims to make life easier with revised enterprise agreement
Vendor reveals changes to its enterprise agreement that it says will make it easier for partners to sell across the Cisco portfolio and meet the demands of customers Continue Reading
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News
10 Nov 2021
Exclusive Networks extends F5 relationship globally
Distributor will get the chance to handle the vendor’s portfolio on a worldwide basis Continue Reading
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News
10 Nov 2021
Cisco to launch channel sustainability specialisation
Vendor will encourage more to take part in the circular economy and will provide branding materials for those that want to promote their green credentials Continue Reading
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News
05 Nov 2021
A view inside the Bytes and NetApp partnership
It takes more than just online training and MDF funds to build a strong partnership. Byte’s vendor alliances director shares some of the attributes he looks for when partnering up with other companies Continue Reading
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E-Zine
05 Nov 2021
MicroScope: Scaling the skills shortage
Navigating the challenges of retaining talent is an increasing concern for the channel, with many professionals set to change jobs – discover why this is and how big of a problem the industry faces. Also read about the increase in demand for anything as a service, and why exactly the channel keeps enduring through the years Continue Reading
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News
04 Nov 2021
Forcepoint channel boss encouraging partners to line up behind SASE
Since joining the company in May, much of Parag Patel’s time has been spent preparing an enhanced channel programme, which went live last month Continue Reading
- 01 Oct 2021
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E-Zine
01 Oct 2021
MicroScope: Choosing a channel career
In this issue, we explore whether more partners equals better business, and take a closer look at how IT consumption is changing thanks to subscription services. Also read a special feature looking into whether the channel offers good prospects for school-leavers hoping to start on a career path that could make a difference Continue Reading
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News
27 Sep 2021
NetApp gets partners lined up behind revised programme
Vendor told partners back in May that a fresh programme would come in a year and it has continued to outline the roadmap Continue Reading
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News
24 Sep 2021
Ivanti offers white glove service to encourage cross-selling
Vendor wants partners to sell more of its security portfolio and take advantage of the acquisitions it has made in the past year Continue Reading
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News
22 Sep 2021
HP adds Amplify Data Insights platform to bolster channel effectiveness
Vendor will use data to ensure its offerings and those of its partners hit the mark with customers Continue Reading
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News
20 Sep 2021
Dell channel chief reflects on her first year
Rola Dagher has been in the hot seat since September 2020, leading Dell’s channel through a pandemic at a time when digital transformation continues to push changes at a customer level Continue Reading
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News
17 Sep 2021
Nebulon looks to reward partners involved with OEM sales
Vendor Nebulon sells largely through embedding its technology with a number of household OEMs, but is keen to make sure that partners are rewarded for their involvement Continue Reading
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News
15 Sep 2021
Sharp moves beyond hardware focus in partner programme
Sharp has adapted its approach to rewarding partners and, elsewhere, Sumo Logic has added some heavyweight names to its programme Continue Reading
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News
15 Sep 2021
Pandemic exposes channel digital marketing skills gap
The shift to digital marketing has been a bridge too far for some partners and has highlighted that more effort is needed in this area Continue Reading
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News
13 Sep 2021
An overlooked cyber security concern: How MSPs can alleviate potential risks
Managed service providers do many positive things, but they also come with risk. Those that want to ensure they minimise those for customers need to be taking a close look at their vendor choices Continue Reading
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News
10 Sep 2021
Cisco cutting complexity with partner experience efforts
Vendor Cisco is determined to protect channel profitability by reducing complexity that could get in the way of doing business Continue Reading
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News
08 Sep 2021
Red Hat bolsters support for resellers adding value
EMEA channel boss has indentified areas where the vendor can increase the assistance it gives partners and ways to protect and reward value Continue Reading
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Feature
08 Sep 2021
Is having many partners always better?
Microsoft has a sizeable global channel that raises the question of whether that is the model that all vendors should be aspiring to follow Continue Reading
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E-Zine
03 Sep 2021
MicroScope: Stepping forward after Covid
In this issue, discover what the lasting impact of Covid-19 is likely to be as the channel emerges into a post-pandemic world. Also discover more about disaster recovery for SMEs and how best to make a plan to protect your business, and read about an uptick in cloud-based contact centre-as-a-service solutions Continue Reading
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News
18 Aug 2021
Kaseya backs ambitious MSPs with increased support
Firm increases focus on those that are in high-growth mode and might want to get involved with M&A Continue Reading
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News
18 Aug 2021
Appgate EMEA channel boss plans to build the business
Secure access specialist’s recently appointed EMEA channel boss sets out ambitions to increase the firm’s indirect operation Continue Reading
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News
17 Aug 2021
Channel emerging from pandemic optimistic about its position and future
Latest CompTIA report on the state of the industry reveals a channel that is changing but is also feeling positive about its situation Continue Reading
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News
10 Aug 2021
SonicWall thanks partners as it turns 30
Security player SonicWall marks milestone and recognises the importance of having an indirect model Continue Reading
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News
09 Aug 2021
AT&T Cybersecurity enhances MSSP offering
Vendor updates managed security service provider programme with an emphasis on increased support Continue Reading
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News
20 Jul 2021
Veritas backing platinum partners and distributors
With a fresh face at the helm of the UK channel operation, Veritas increases rewards and plans to drive opportunities for partners Continue Reading
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News
15 Jul 2021
Microsoft channel boss ramps up spending on digital and technical support
Vendor uses Inspire event to reveal plans for next year, including a revamped deal reg and significant increases in technical skills training Continue Reading
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E-Zine
02 Jul 2021
MicroScope: Life on the edge
With opportunities around edge computing on the up, we ask experts to weigh in on how the channel can approach using the tech to its advantage. Also discover how to encourage employees to take cyber security lessons seriously, and how collaboration is key to growth this year Continue Reading
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News
29 Jun 2021
Arrow ECS continues to bolster security portfolio
Distributor makes third signing in just a matter of weeks as it keeps adding more depth to the options it can put in front of resellers Continue Reading
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News
29 Jun 2021
Lacework looks for channel support in EMEA expansion
Cloud security player is looking to build a partner network as it expands on this side of the Atlantic Continue Reading
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News
25 Jun 2021
Sophos opts for Arrow Electronics as first UK distributor
Security vendor looks to Arrow to help extend its reach and get to a greater number of channel partners Continue Reading
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News
24 Jun 2021
Channel fuelling momentum at SonicWall
Security player SonicWall lifts lid on how 2020 went, with its increased support for managed services players helping to support growth Continue Reading
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News
16 Jun 2021
Is it time to say farewell to the three-tier approach?
The pandemic has prompted many channel players to pause and think about just how effective their current marketing model is Continue Reading
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News
14 Jun 2021
Pure Storage looks to expand as-a-service reach
Storage firm’s channel boss indicates that distribution will be given an opportunity to support its as-a-service push Continue Reading
