Channel Partner Programmes
Most vendors use their channel partner programmes to reward, incentivize and communicate with their partner base. Read about the latest trends in partner programmes and where the innovations are coming from as partner activities move increasingly online, in this section.
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News
27 Mar 2024
Goldilock makes move to channel-first model
Security player views partners as best way to grow business and brings on board expertise to support shift Continue Reading
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News
21 Mar 2024
Microsoft shares progress in getting the channel to embrace AI
Vendor reveals the activity it has inspired in the channel since promoting artificial intelligence with partner programmes last summer Continue Reading
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News
15 Sep 2021
Pandemic exposes channel digital marketing skills gap
The shift to digital marketing has been a bridge too far for some partners and has highlighted that more effort is needed in this area Continue Reading
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News
13 Sep 2021
An overlooked cyber security concern: How MSPs can alleviate potential risks
Managed service providers do many positive things, but they also come with risk. Those that want to ensure they minimise those for customers need to be taking a close look at their vendor choices Continue Reading
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News
10 Sep 2021
Cisco cutting complexity with partner experience efforts
Vendor Cisco is determined to protect channel profitability by reducing complexity that could get in the way of doing business Continue Reading
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News
08 Sep 2021
Red Hat bolsters support for resellers adding value
EMEA channel boss has indentified areas where the vendor can increase the assistance it gives partners and ways to protect and reward value Continue Reading
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Feature
08 Sep 2021
Is having many partners always better?
Microsoft has a sizeable global channel that raises the question of whether that is the model that all vendors should be aspiring to follow Continue Reading
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E-Zine
03 Sep 2021
MicroScope: Stepping forward after Covid
In this issue, discover what the lasting impact of Covid-19 is likely to be as the channel emerges into a post-pandemic world. Also discover more about disaster recovery for SMEs and how best to make a plan to protect your business, and read about an uptick in cloud-based contact centre-as-a-service solutions Continue Reading
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News
18 Aug 2021
Kaseya backs ambitious MSPs with increased support
Firm increases focus on those that are in high-growth mode and might want to get involved with M&A Continue Reading
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News
18 Aug 2021
Appgate EMEA channel boss plans to build the business
Secure access specialist’s recently appointed EMEA channel boss sets out ambitions to increase the firm’s indirect operation Continue Reading
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News
17 Aug 2021
Channel emerging from pandemic optimistic about its position and future
Latest CompTIA report on the state of the industry reveals a channel that is changing but is also feeling positive about its situation Continue Reading
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News
10 Aug 2021
SonicWall thanks partners as it turns 30
Security player SonicWall marks milestone and recognises the importance of having an indirect model Continue Reading
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News
09 Aug 2021
AT&T Cybersecurity enhances MSSP offering
Vendor updates managed security service provider programme with an emphasis on increased support Continue Reading
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News
20 Jul 2021
Veritas backing platinum partners and distributors
With a fresh face at the helm of the UK channel operation, Veritas increases rewards and plans to drive opportunities for partners Continue Reading
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News
15 Jul 2021
Microsoft channel boss ramps up spending on digital and technical support
Vendor uses Inspire event to reveal plans for next year, including a revamped deal reg and significant increases in technical skills training Continue Reading
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E-Zine
02 Jul 2021
MicroScope: Life on the edge
With opportunities around edge computing on the up, we ask experts to weigh in on how the channel can approach using the tech to its advantage. Also discover how to encourage employees to take cyber security lessons seriously, and how collaboration is key to growth this year Continue Reading
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News
29 Jun 2021
Arrow ECS continues to bolster security portfolio
Distributor makes third signing in just a matter of weeks as it keeps adding more depth to the options it can put in front of resellers Continue Reading
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News
29 Jun 2021
Lacework looks for channel support in EMEA expansion
Cloud security player is looking to build a partner network as it expands on this side of the Atlantic Continue Reading
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News
25 Jun 2021
Sophos opts for Arrow Electronics as first UK distributor
Security vendor looks to Arrow to help extend its reach and get to a greater number of channel partners Continue Reading
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News
24 Jun 2021
Channel fuelling momentum at SonicWall
Security player SonicWall lifts lid on how 2020 went, with its increased support for managed services players helping to support growth Continue Reading
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News
16 Jun 2021
Is it time to say farewell to the three-tier approach?
The pandemic has prompted many channel players to pause and think about just how effective their current marketing model is Continue Reading
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News
14 Jun 2021
Pure Storage looks to expand as-a-service reach
Storage firm’s channel boss indicates that distribution will be given an opportunity to support its as-a-service push Continue Reading
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News
09 Jun 2021
Veeam notes greater partner collaboration
Partners are increasingly working together across the vendor’s ecosystem to ensure they meet customer demands Continue Reading
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Feature
09 Jun 2021
Five-minute interview: Jose Pena, Digital.ai
Jose Pena of Digital.ai shares his insight and experiences surrounding the channel in this latest five-minute interview Continue Reading
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E-Zine
04 Jun 2021
MicroScope: A hybrid working world
With hybrid working set to become the norm as the world starts to return to a more normal footing post-Covid, we look at how businesses are preparing for the new world of work. Also discover how to tackle the sustainability challenge, and have some key questions answered around handling bottlenecks caused by large volumes of data Continue Reading
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News
27 May 2021
Vonage channel boss talks UK channel growth
Cloud comms player has set its sights on growing its market share here and has backed that up with more support for the channel Continue Reading
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News
20 May 2021
Fujitsu putting €3m into its channel programme
Vendor will use funds to support enhancements and increase rewards for partners that line up behind its strategic areas of focus Continue Reading
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News
13 May 2021
Pure Storage ramps up focus on as-a-service offerings
Vendor Pure Storage uses its virtual event to outline a number of enhancements for its channel to take advantage of to discover new opportunities Continue Reading
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News
11 May 2021
NetApp reveals channel programme enhancements
Vendor NetApp starts to put the emphasis on specialisations and looks to make rewards available for a wide range of behaviours Continue Reading
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News
11 May 2021
Workato builds a European channel
Automation specialist is investing in its platform infrastructure and expects that to translate to rising channel partner numbers Continue Reading
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News
10 May 2021
Certifications and rewards the mix in Check Point’s channel
Security player provides more details of the recent enhancements to its partner programme Continue Reading
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E-Zine
07 May 2021
MicroScope: Exploring digital metamorphosis
Digital transformation is the buzz phrase, but is it more a question of evolution? In this issue, experts weigh in on digitisation and its effect on the world of work. Also read about local broadband providers aiming to improve internet connection and productivity, and find out how to tackle sales in a post-pandemic landscape Continue Reading
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News
06 May 2021
Genesys enhances channel support with Ascend programme
Comms player is putting experience as a service at the heart of its global partner efforts Continue Reading
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News
05 May 2021
Avast opens arms to channel partners
Security player is keen to expand its partner numbers and build on the momentum stirred by the signing of Westcoast earlier this year Continue Reading
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News
04 May 2021
HP expands Amplify to cover retail channel
Vendor’s channel programme will expand to cover e-tailers and bricks-and-shop-front dealers from this summer Continue Reading
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News
30 Apr 2021
Funding rounds being used to bolster channel plans
Vendors say they plan to use the finance raised through funding rounds to increase their partner networks Continue Reading
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News
29 Apr 2021
BT Wholesale and Mitel roll out fresh partner programmes
Comms players look to crank up support for partners with formal offerings that emphasise competencies and customer experience Continue Reading
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News
28 Apr 2021
Check Point rolls out partner programme enhancements
Security player is increasing rewards for those that generate fresh orders and is giving a professional services certification for those looking to stand out in the market Continue Reading
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News
28 Apr 2021
Red Hat CEO calls on partners to get behind hybrid cloud
Open source player is holding its Summit event, with the partner keynote session seeing CEO Paul Cormier promise more improvements for partners Continue Reading
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News
27 Apr 2021
Schneider Electric hands channel managed power option
Vendor gives managed service providers the chance to add power into the mix as it kicks off fresh programme Continue Reading
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News
26 Apr 2021
Agilitas IT Solutions: Optimism in the channel holding firm
The latest research from Agilitas IT Solutions reveals that many in the channel are feeling good about their prospects despite the coronavirus pandemic Continue Reading
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News
23 Apr 2021
Palo Alto Networks emphasises channel specialisations
Security player has seen partners start to line up behind its certification programme in the weeks since it launched its revised channel programme Continue Reading
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News
20 Apr 2021
Unit4 cheers channel momentum
Figures for the first quarter reveal that the ERP player has seen triple-digit growth in the value of contracts coming from partners Continue Reading
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News
15 Apr 2021
NEC, LogicMonitor and ImmuniWeb bolster channel numbers
Firms reveal progress made so far this year in bringing fresh partners on board as they widen their channel bases Continue Reading
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E-Zine
09 Apr 2021
MicroScope: Chart course to Covid-19 recovery
Customers have had to react to changes caused by the pandemic, so what decisions have they made in the past year? In this issue, we explore how businesses have adapted to the new normal, different approaches to remote working, and take a look at the challenge of sustainability Continue Reading
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News
07 Apr 2021
Unit4 reaches out to developers to support ERPx
Firm cuts the ribbon on its next-generation enterprise resource planning offering with a programme specifically designed to increase developer activity Continue Reading
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News
01 Apr 2021
Juniper prepared for market recovery
Networking player has made channel improvements to support partners as customers look set to increase spending to support further digital transformation Continue Reading
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News
30 Mar 2021
Exertis joins GTDC ranks
Distributor becomes latest to join the global organisation that promotes the second tier of the channel Continue Reading
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News
26 Mar 2021
Arcserve and StorageCraft tie-up set to benefit channel partners
More technology to sell and a larger range of customers to pitch to should mean the firm’s merger will be a positive one for its channel partners Continue Reading
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News
16 Mar 2021
Workplace from Facebook looking for more channel growth
Collaboration tools specialist has seen the channel increase its revenue and hopes an enhanced partner programme will entice more to get involved Continue Reading
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News
09 Mar 2021
Bryant taking channel on NetApp’s journey to cloud
The vendor’s recently appointed UK&I channel director, Denise Bryant, shares her immediate priorities as she looks to increase support for partners. Continue Reading
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E-Zine
05 Mar 2021
MicroScope: The 5G opportunity
Experts predict that 2021 is meant to be the year of 5G, but what does that mean for the channel? In this issue, discover what 5G technology could bring to the reseller community, learn about how smart buildings are influencing the way we live, and discover how remote working is shaping the way we work Continue Reading
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News
04 Mar 2021
Dell gives authorised partners the chance to stand out with RISE
Vendor ushers in EMEA programme to help partners work with distribution to earn more rewards Continue Reading
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Feature
02 Mar 2021
Five-minute interview: Matt Nicholson, Trustwave
Matt Nicholson, EMEA channel manager at Trustwave, tells MicroScope about his early start in the channel but reveals he’s not a natural early riser Continue Reading
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News
25 Feb 2021
SAP looking for ambitious channel growth
Vendor keen to ramp up revenues from partners over the next few years as it takes steps to increase support for the channel Continue Reading
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News
23 Feb 2021
Trustwave holds out a helping hand to security starters
Security players referral programme will help those without security skills to still provide support for their customers Continue Reading
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News
22 Feb 2021
Nuvias Group adds to sense of a positive year ahead
Distributor Nuvias Group shares channel research that reveals many are expecting decent growth in 2021 Continue Reading
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News
17 Feb 2021
Channel is key to supporting CyberGRX UK ambitions
Risk assessment specialist says partners will play a crucial role in its development in the market Continue Reading
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News
11 Feb 2021
Microsoft encourages more co-sell in programme updates
Vendor is keen to unify its programmes and put more partners in front of each other and customers Continue Reading
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News
10 Feb 2021
Vendors court managed service community with enhancements and programmes
Schneider, Datto, Secureworks, Group-IB and SecureDrives have all made moves to reach out to a wider channel base Continue Reading
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News
10 Feb 2021
Trend Micro makes Softcat its first UK platinum partner
Security player has deemed that the time is right to unveil its first highest-tiered partner in the country Continue Reading
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E-Zine
05 Feb 2021
MicroScope – February 2021: The forecast on channel security
MicroScope asks experts to share their opinions on what lies ahead for the channel in the security market, along with their predictions for what upcoming threats to expect. Also read about how the managed service community helped to keep SMEs afloat during Covid-19, and how to arm the business with the best IAM tools for remote working Continue Reading
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News
04 Feb 2021
Dell rolls out increased rewards for cross-selling
Vendor announces enhancements to its global partner programme, with incentives for top partners to sell more Continue Reading
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News
01 Feb 2021
Imperva and Acronis boost channel support
Data protection players roll out enhancements for partners to reach more customers and give MSPs increased support Continue Reading
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News
29 Jan 2021
Spectra Logic increases digital marketing support
Storage vendor Spectra Logic enhances channel programme with more support on offer for those who want to take the sales conversation online Continue Reading
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News
26 Jan 2021
Versa Networks rolls out more formal channel approach
Global partner programme replaces an ad-hoc approach and comes at a time when both SASE and SD-WAN are surfing a wave of demand Continue Reading
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News
21 Jan 2021
Sectigo launches programme and bolsters channel training
Security firm Sectigo is stepping up its channel support with a programme and portal designed to provide more access to training and marketing Continue Reading
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Opinion
18 Jan 2021
The cyber security channel – what’s in store for 2021?
Ben Richardson, head of channel EMEA at Forcepoint, shares his thoughts about what cyber security could look like in the year ahead Continue Reading
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News
15 Jan 2021
CrowdStrike backing top partners
Security player will deepen investment in its top-level partners as it looks to reward those who have invested in the firm Continue Reading
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News
15 Jan 2021
Commvault’s channel chief outlines a busy year ahead
Recently appointed John Tavares has plans to reach out to MSPs, get more partners involved with SaaS and has a partner programme to launch in Q2 Continue Reading
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News
14 Jan 2021
Kaseya CEO: MSPs stopped an SME catastrophe
The managed service community has kept many small and medium-sized enterprises going throughout the course of the pandemic, says Kaseya CEO Continue Reading
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News
08 Jan 2021
Intel unifies partner programmes
Vendor hoping simplicity and increased support in a fresh partner programme will benefit its channel Continue Reading
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E-Zine
08 Jan 2021
MicroScope – January 2021: Looking to the future
In this issue of MicroScope, take a look at what the year ahead holds for the channel after a largely positive 2020. Also discover why IAM technology is so important for post-pandemic cloud computing, and what approaches are fundamental to finding business success Continue Reading
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News
06 Jan 2021
Commvault ushers in fresh channel chief
Former Dell EMC executive takes up the challenge of strengthening Commvault’s global partner base Continue Reading
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News
05 Jan 2021
TelcoSwitch plans to use funding to boost channel
Unified communications specialist TelcoSwitch gains access to a few million pounds in a funding round that should provide more support for its partners Continue Reading
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Feature
04 Jan 2021
Five-minute interview: Gerry Sheldrick, Exclusive Networks Ireland
Exclusive Networks Ireland’s country manager, Gerry Sheldrick, tells MicroScope about his career and ambitions, as well as some insight into what makes him tick Continue Reading
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Feature
23 Dec 2020
2021: What the channel thinks is coming next
This year has been a strange one, and the pandemic is going to linger into the next, along with Brexit and other unknowns, but the channel is ready for whatever comes Continue Reading
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Feature
21 Dec 2020
2020: A year of accelerated change in the channel
A look back over some of the main themes of a year that will be long remembered thanks to the pandemic Continue Reading
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News
16 Dec 2020
Canalys recognises vendor leadership through pandemic
Analyst firm’s latest Channel Leadership Matrix picks up on those vendors that have given partners excellent support Continue Reading
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News
15 Dec 2020
Fujitsu puts ecosystem platform at heart of channel approach
Vendor is adding partners to its collaborative platform that launched last month to encourage more cross-channel partnerships Continue Reading
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News
14 Dec 2020
Veeam ending the year with growth across the channel
The backup software vendor has seen demand rising from customers of all sizes, with its partners able to tap into those market conditions Continue Reading
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Feature
11 Dec 2020
Five-minute interview: Emanuel Salmona, Claroty
MicroScope speaks to Emanuel Salmona, vice-president of global partnerships at Claroty, to find out some details on his work and life Continue Reading
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E-Zine
04 Dec 2020
MicroScope: Reasons to be positive for 2021
In this issue, discover why the continued digital transformation trend means 2021 is looking good for the channel. Also read how business processes can be optimised by adding artificial intelligence to the mix, and how the channel is looking at the challenge of sustainability Continue Reading
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News
03 Dec 2020
Cisco channel prospects looking solid going into 2021
Cisco is closing out the year with programme enhancements, an increasing focus on collaboration and strong evidence that its partner base has innovated through the pandemic Continue Reading
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Podcast
01 Dec 2020
The channel in the pandemic, datacentres for investors – Computer Weekly Downtime Upload podcast
In this episode of the Computer Weekly Downtime Upload podcast, Simon Quicke joins Caroline Donnelly, Clare McDonald and Brian McKenna to discuss how the IT channel has fared in the pandemic, how datacentres have evolved as investment assets, STEM education for children, and data strategy at Guide Dogs Continue Reading
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News
24 Nov 2020
Centreon goes channel-first to boost growth
Firm is not alone in viewing the channel as a way to increase its growth prospects Continue Reading
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Feature
19 Nov 2020
Five-minute interview: Olen Scott, Aryaka Networks
In this interview, MicroScope asks Olen Scott, senior vice-president of worldwide channels at Aryaka Networks, about his life, career and inspirations Continue Reading
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News
18 Nov 2020
Juniper to spend millions on the channel
Juniper Networks uses partner conference to talk about bold moves to increase investment in the channel and take market share Continue Reading
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Opinion
18 Nov 2020
Why consultation helps IT service providers keep customers for longer
Managed service providers need to focus on the ‘partner’ aspect of their role, says Mav Turner, group vice-president of products for SolarWinds MSP Continue Reading
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News
17 Nov 2020
Samsung arms partners with tools to support greater mobility
Firm’s UK channel boss explains the thinking behind the recent launch of Samsung One and why it wants existing partners to benefit from its investments Continue Reading
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News
11 Nov 2020
GTDC praises distribution’s response to the pandemic
The industry group has held its annual summit, with CEO Frank Vitagliano highlighting just how well distribution has navigated the challenges of Covid-19 Continue Reading
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News
11 Nov 2020
ConnectWise makes double security acquisition
MSP specialist moves to make life easier for those trying to manage threat detection and prevention Continue Reading
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News
09 Nov 2020
HPE rolls out partner programme enhancements
Vendor keen to drive as-a-service and increase activity in the SME market among its partner base Continue Reading
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E-Zine
06 Nov 2020
MicroScope: Simplify the path to partner programmes
In this issue, discover how to navigate the complexity of channel partner programmes to best foster relationships, how business intelligence software is helping companies look beyond Covid-19, and why leaders are looking forward to 2021 Continue Reading
- 05 Nov 2020
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News
05 Nov 2020
Samsung One launches with emphasis on mobility
Vendor increases mobile tools for the channel as it launches a fresh partner programme Continue Reading
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News
04 Nov 2020
Dynabook increases digital support for partners
Mobility specialist has reacted to the pandemic with partner programme enhancements and increased online support Continue Reading
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News
29 Oct 2020
Cisco CEO outlines channel relationship in cloud-first era
Cisco and partners must ‘think differently’ about how to coexist, says Chuck Robbins Continue Reading
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News
27 Oct 2020
Managed print channel upbeat over year ahead
Despite the ongoing pandemic, Quocirca found that many in the managed print world are looking to 2021 with better expectations Continue Reading
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News
20 Oct 2020
Sophos and Splunk register spikes in channel activity
Vendors share details of increased activity on the channel front over the course of the coronavirus pandemic Continue Reading
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News
15 Oct 2020
MSP channel gets more programmes, tie-ups and products
Sharp UK, Barracuda MSP and Toshiba Tec, and Cherwell are all taking steps to enhance their offerings and positions in the managed services market Continue Reading
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News
14 Oct 2020
NetSuite upbeat over channel progress
Cloud ERP specialist has seen partner numbers increase in the 18 months since it launched its latest channel programme Continue Reading