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March 2023

IBM channel boss relishes opportunity to grow ecosystem

IBM is looking for significant channel growth, both in terms of partner numbers and the business generated by those that work with the vendor. Targets of doubling the channel base in three years and tripling new logos in a similar timeframe don’t seem to faze IBM’s recently installed vice-president of ecosystem UK and Ireland, Alison Say. She stepped into the role six months ago, moving from elsewhere within Big Blue. Her time at IBM spans 13 years in different roles, a lot of which have been partner facing, including running the ecosystem on the storage side of the business. Say said there are certain points in your career where you think, “That’s my job”, and this was one of them. “Ecosystem is kind of in my DNA ... I’ve understood the value of the ecosystem from the get-go,” she said. “This is perfect for me ... the jobs I’ve done before rounded out how I understand the company, so I was really excited to have the opportunity to do this job.” Say joined the ecosystem at a time when several big things were planned on the ...

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