Channel Partner Programmes
Most vendors use their channel partner programmes to reward, incentivize and communicate with their partner base. Read about the latest trends in partner programmes and where the innovations are coming from as partner activities move increasingly online, in this section.
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News
20 Mar 2025
SonicWall and Azul note channel momentum
Vendors share details of how the channel drove sales in 2024 Continue Reading
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News
20 Mar 2025
What HP’s Amplify announcements mean for UK partners
The vendor’s UK&I channel lead talks us through the changes that were announced this week Continue Reading
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News
13 Jul 2020
Mullen calls time on her spell as Dell channel chief
After more than two decades at the vendor, Joyce Mullen has decided the time is right for a fresh challenge Continue Reading
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News
09 Jul 2020
Vectra, Sumo Logic, Konica Minolta and HP work on partner programmes
Vendors continue to enhance channel progammes and sign up more resellers to the fold Continue Reading
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News
09 Jul 2020
Kaspersky: Now is not the time to pitch a fresh strategy
Security vendor Kaspersky advises its channel base to focus on helping customers with current problems Continue Reading
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News
08 Jul 2020
GTDC: Distribution shines during the pandemic
Cloud sales increased, as did as-a-service demands, but a snapshot into the past few months from the Global Technology Distribution Council found disties were more than able to react to the changes Continue Reading
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News
07 Jul 2020
Cato makes senior channel hire and rolls out support accreditation
Cato aims to keep channel momentum going with addition of global partner executive and technical support programme Continue Reading
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News
06 Jul 2020
TalkTalk Business adds partner MDF to Homeworker package
Firm follows up on launch of business-grade connectivity offering, with details of how it plans to support its channel partners Continue Reading
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Feature
03 Jul 2020
What will the ‘new normal’ look like?
With thoughts starting to turn to a post-coronavirus world, the channel is trying to work out what changes made in the past few months will stick Continue Reading
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E-Zine
03 Jul 2020
MicroScope: MSPs lend a helping hand
In this issue, read about how the Covid-19 pandemic has allowed for managed services players to show their worth, and discover how the use of collaborative tools has made businesses consider how to make conference calls more engaging Continue Reading
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News
02 Jul 2020
Resellers overcoming resistance to agent model
Avaya has seen its channel partners change their position on the master agent model as the vendor has led more of them through the process Continue Reading
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News
30 Jun 2020
Veeam channel becoming ‘calmer’ about alliances approach
Vendor has worked to increase transparency and encourage resellers to tap into the strong network of alliances it has struck Continue Reading
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News
24 Jun 2020
HPE CEO: We won’t grow the business without the channel
HPE kicks off its Discover event with a range of enhancements for the channel around its GreenLake proposition Continue Reading
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News
22 Jun 2020
Dell and Rackspace strengthen edge pitch
Vendors launch fresh products and services to make sure the channel has the answers that customers are increasingly looking for Continue Reading
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News
19 Jun 2020
Cisco: Partners heading in the right direction
The coronavirus pandemic has not knocked Cisco’s existing strategy off course, with the vendor convinced its channel is able to tackle current and future problems Continue Reading
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News
17 Jun 2020
Ingram Cloud Summit shares thoughts on the long view
Sessions at the distributor's virtual conference look beyond the current demands of the pandemic to what will be coming next Continue Reading
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News
17 Jun 2020
Westcon named ‘master agent’ for Avaya UCaaS offering
Westcon will help take Avaya’s first joint offering with RingCentral to the channel in Europe Continue Reading
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News
16 Jun 2020
Channel crying out for the ‘human touch’
Research from Kaspersky reveals that distributors and resellers want much more contact with vendors Continue Reading
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News
15 Jun 2020
Agilitas extends reach into security market
Firm signs up as a Fortinet partner as it looks to make more of an impact in the cyber security space Continue Reading
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News
10 Jun 2020
Juniper filling up Enterprise+ ranks
Networking player Juniper is not far off completing its recruitment process to get partners signed up for its enterprise targeting scheme Continue Reading
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E-Zine
05 Jun 2020
MicroScope: The surge in home working
The shift by many to home working has created opportunities and challenges for the channel as it looks to help customers through the changes. Also discover the importance of diversity in your workforce, and how Covid-19 is affecting IT events Continue Reading
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Feature
03 Jun 2020
Channel starts considering the legacy of the coronavirus
As lockdown starts to ease, considerations are turning to what the “new normal” will look like, and how it will impact the channel Continue Reading
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News
02 Jun 2020
Partner programme launches continue to stack up
Not only are those running vendor channel teams busy supporting current partners, but some have found the time and focus to devise fresh channel programmes Continue Reading
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News
22 May 2020
Secureworks launches partner programme with a difference
Cyber security vendor replaces traditional tiered structure with performance-based model Continue Reading
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News
21 May 2020
Channel at the heart of SecureAge’s UK plans
Security vendor SecureAge is starting to build its UK presence with one of the priorities being to develop a partner network Continue Reading
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News
20 May 2020
Coronavirus: Fujitsu adds to list of vendors increasing support for partners
Fujitsu has indicated it is taking steps to support its Select partners, and Adobe has come up with a solution to keep partners and ISVs busy during Covid-19 Continue Reading
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News
12 May 2020
Check Point driving partners into growth areas
Security player Check Point has seen some success in the months since launching the latest incarnation of its partner programme Continue Reading
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News
05 May 2020
IBM reaches out to MSPs and ISVs
Big Blue makes major enhancements to its partner programme with the aim of attracting and rewarding those that specialise in developing their own IP and providing services Continue Reading
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News
01 May 2020
Veritas increases number and depth of support for top partners
Data protection and management player is looking to help more partners get to the top tier of its programme Continue Reading
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E-Zine
01 May 2020
MicroScope: Staying connected
In this issue, read about how the channel is helping customers stay connected during the pandemic, with Covid-19 raising hardware demand as businesses aim to provide technology for home workers. Also discover the benefits of SD-WAN and learn about the top compliance concerns for the coming year Continue Reading
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News
24 Apr 2020
Coronavirus: HPE adds to list of vendors offering financial aid
HPE has outlined a number of initiatives designed to help partners get through the Covid-19 coronavirus crisis Continue Reading
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News
20 Apr 2020
Coronavirus: Extreme Networks adds LEAP to support partners
Vendor builds on previous moves to ease certifications and increase access to training with financial help for resellers Continue Reading
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Opinion
20 Apr 2020
What will the next phase of working look like due to Covid-19?
Andy Jane, CTO at Olive Communications, looks back at the past couple of weeks as the UK has been on lockdown to see how businesses have coped during the initial stage of the Covid-19 coronavirus crisis Continue Reading
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News
17 Apr 2020
How Covid-19 has turned the IT events calendar on its head
With coronavirus restrictions in place, IT vendors are replacing their conferences with digital events. What does this mean for the channel? Continue Reading
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News
15 Apr 2020
SecureAge and ITQuoter on the hunt for partners
The Covid-19 coronavirus pandemic has not stopped some fresh arrivals landing in the UK with the intention of building up a channel base Continue Reading
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News
15 Apr 2020
Coronavirus: Dell makes moves to ease channel finances
With the current challenges caused by Covid-19, the supplier has made changes to its MDF programmes to make life easier for the channel Continue Reading
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Feature
09 Apr 2020
Coronavirus: It’s time to support partners
Vendors have started to respond to the challenges that partners are facing with more flexibility and support Continue Reading
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News
09 Apr 2020
Helping existing customers is key for Forcepoint channel
Recently appointed EMEA vice-president of sales shares his view of how Forcepoint channel will get through the coronavirus and grow in the future Continue Reading
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News
08 Apr 2020
F5 on the hunt for DevOps channel specialists
Security player is keen to make sure it has the resellers signed up to support its recent acquisitions Continue Reading
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News
07 Apr 2020
SonicWall enhances MSSP proposition
Security player continues to develop the support it can provide to the growing managed security services provider community Continue Reading
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News
06 Apr 2020
Exclusive Networks sets up coronavirus support hub
Distributor steps up support it can provide resellers during these difficult times Continue Reading
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News
03 Apr 2020
Coronavirus: Extreme makes partner programme changes to up support
Extreme Networks has become the latest vendor to use the tools in its partner programme to increase the support it can give resellers in this difficult time Continue Reading
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News
02 Apr 2020
Coronavirus: HP increases partner support
Vendor reacts to the ongoing pandemic with moves designed to make life easier for partners and their customers Continue Reading
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News
19 Mar 2020
Fortinet offers partner flexibility with Engage programme
Security player Fortinet has launched its partner programme with a conscious move to provide several options for partners looking to work with the vendor Continue Reading
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News
18 Mar 2020
Covid-19: Suppliers arm the channel with free options
A range of suppliers have responded to the spread of coronavirus by making their technology free for partners to deliver for a limited time Continue Reading
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News
17 Mar 2020
Maplin boss looking to extend supply chain
The managing director of online electronics retailer Maplin is looking to grow the business, accepting that it will need to widen its supplier network Continue Reading
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News
12 Mar 2020
StorageCraft and eSentire increase channel focus
Vendors StorageCraft and eSentire have indicated that they will double-down on channel efforts as they look for more growth across the rest of 2020 Continue Reading
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News
12 Mar 2020
Stritt appointment adds to momentum at SentinelOne
Endpoint security specialist continues to add depth to its EMEA operations with the introduction of a seasoned channel chief Continue Reading
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News
11 Mar 2020
Cloud security concerns remain an issue
The argument that cloud security has been dealt with appear premature, according to research Continue Reading
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News
10 Mar 2020
HPE marks a year of the Tech Pro Community
Vendor shares progress on growth numbers and interactions within its tech community Continue Reading
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News
10 Mar 2020
Giacom, Renewtrak and Apstra reach out to partners
Activity to reach out to partners continues as distributors and vendors look to extend market influence Continue Reading
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News
06 Mar 2020
Commvault channel chief looking to increase relevance
This is going to be a big year for Commvault’s channel chief, Mercer Rowe, as he looks to ensure that partners get the message about the benefits of working with the vendor Continue Reading
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News
04 Mar 2020
Riverbed refocuses on its roots
Vendor returns to the core business that made its reputation, with partners being encouraged to embrace performance and visibility strategy Continue Reading
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News
03 Mar 2020
VMware cuts the ribbon on Partner Connect
The supplier has been getting partners ready for the launch of its revised programme, and has indicated that hundreds have already gained top-tier status Continue Reading
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E-Zine
03 Mar 2020
MicroScope: Making life easier for the channel
In this issue, read about how Dell is continuing on its mission to make life easier for partners by introducing improved tools, and we take a closer look at how cloud, cyber security and 5G are set to dominate over the course of 2020 Continue Reading
- 02 Mar 2020
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News
28 Feb 2020
HP Reinvent joins list of partner events hit by Covid-19
Vendor is the latest to react to the ongoing spread of coronavirus by opting to move its channel event to later in the year Continue Reading
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News
19 Feb 2020
GTDC CEO: Promoting the value of distribution
Boss of the Global Technology Distribution Council promotes the value that its membership can bring in a world of virtual distribution Continue Reading
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Feature
17 Feb 2020
Five-minute interview: Ian Ashworth, Netwrix
MicroScope puts its questions to Ian Ashworth, channel director for EMEA and APAC at Netwrix Continue Reading
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News
14 Feb 2020
Forescout responds to partner feedback with Envision programme
Security player looks to improve life for partners with more predictability and greater levels of support Continue Reading
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News
14 Feb 2020
Simmonds takes channel leadership role at HPE
Vendor chooses to promote from within as it continues to put the right executives in place across a unified sales operation Continue Reading
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Opinion
12 Feb 2020
Zero clients: The future of mobile security for the channel?
As cyber attacks and security breaches continue to grow, IT managers are seeking new ways to secure their critical business data. While thin clients have been a good option in the past, they have limited benefits for remote working. That is where zero clients step in Continue Reading
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News
06 Feb 2020
Avaya kicks off partner recruitment for UCaaS launch
Avaya previews first unified communications-as-a-service product Cloud Office following partnership with RingCentral Continue Reading
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Opinion
06 Feb 2020
Distribution – the new queen of reinvention
The IT world is all too aware of the increasing speed of reinvention, says Jonathan Wagstaff, Exertis Group, business intelligence manager Continue Reading
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News
05 Feb 2020
Dell aiming to make things simple in 2020
Vendor introduces simplified management structure, clearer rebate structures and improved online tools to support partner growth Continue Reading
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Opinion
05 Feb 2020
The catch-22 of cyber security
The cyber security industry is booming, which is good news for the channel – but that means the cyber threat is increasing too Continue Reading
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News
04 Feb 2020
Lexmark unifies partner programmes under Connect banner
Printer player looks to make life easier and more profitable for partners with launch of fresh global programme Continue Reading
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News
03 Feb 2020
Check Point increasing subscription revenues
Just a few days after launching a fresh worldwide partner programme the security vendor has revealed the growth in its subscription offerings Continue Reading
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E-Zine
03 Feb 2020
MicroScope: Power to transform
In this issue, MicroScope asks experts what to expect in 2020, and the channel shares why change is necessary to thrive in different business environments Continue Reading
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News
30 Jan 2020
Partners driving growth at Microsoft, SnapLogic and Scale Computing
A trio of vendors have shared their latest quarterly results with the channel getting a mention Continue Reading
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News
29 Jan 2020
Resellers look to distribution to underpin 2020 ambitions
Context shares more findings from its ChannelWatch report with resellers looking for more support from their distie partners Continue Reading
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News
24 Jan 2020
BETT: HP hits the road to support educational partners
Vendor aims to get its education offerings out in front of customers and support resellers across the country Continue Reading
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Opinion
13 Jan 2020
Beware of falling for the hype machine
With more companies resorting to hyperbole to sell products, Billy MacInnes warns of the necessity to see past exaggeration and look at the true effectiveness of products and technology Continue Reading
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News
06 Jan 2020
LogicMonitor planning to invest in partners
It's been almost a full twelve months since the AIOps player launched its channel programme and it is looking to build on that over the course of 2020 Continue Reading
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E-Zine
03 Jan 2020
MicroScope: SMEs and managed services
In this issue of MicroScope, we look at the channel opportunity in the SME customer base as they look for managed services support, our roundtable discussion looks at the transformative appeal of unified communications, and consider why software development houses are switching to no-code. Read the issue now Continue Reading
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News
19 Dec 2019
VMware arming channel with skills to unlock digital opportunities
Reaping the digital transformation rewards is more than just an IT conversation and VMware's UK channel chief is taking an approach based on helping partners increase their capabilities Continue Reading
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News
18 Dec 2019
Canalys reveals its Channel Champions
Analyst house places 12 vendors in the champions category for delivering high levels of support to partners Continue Reading
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News
17 Dec 2019
Consenna gearing up for HP for Education programme
Channel player ready to support the eighth year of the vendor's education trade-in programme Continue Reading
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Opinion
11 Dec 2019
Distribution model is alive and well
Warren Buffett’s interest in Tech Data represents a very strong endorsement of distribution and the channel’s role Continue Reading
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E-Zine
06 Dec 2019
MicroScope: Time for change
In this issue, we ask experts how they're approaching digital transformation to meet customers demand, and we look at whether the actions of the user should reflect on the accountability of the cloud provider Continue Reading
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News
29 Nov 2019
Veeam UK channel boss looking to widen partner support
The recently installed UK channel boss is planning to increase the support it offers a wider number of partners as well as looking to exploit its alliances for the benefit of resellers Continue Reading
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News
27 Nov 2019
Q&A: Rob Tomlin, vice-president of channels UK&I, Dell Technologies
As Rob Tomlin completes his first year as UK channel chief at Dell, it's a good time to reflect on the progress made and future goals Continue Reading
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News
22 Nov 2019
GTDC: Distribution set for continued growth
The industry group has released the findings of its 2025 research indicating that the future for distribution is looking positive Continue Reading
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Opinion
22 Nov 2019
Opportunities and threats with Microsoft 365 Business Voice
The latest announcement from Microsoft brings significant business benefits and increased revenue to its resellers Continue Reading
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News
20 Nov 2019
Cohesity, Extreme and Cloudera enhancing partner programmes
Just like waiting for buses it's turning out to be the week when numerous channel partner programme refreshes all turn up Continue Reading
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Feature
20 Nov 2019
How to improve customer experience
Billy MacInnes questions experts on what they’re doing to digitally transform the customer experience and asks what advice they have for channel partners Continue Reading
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Feature
05 Nov 2019
Q&A: Angela Whitty, managing director, UK&I partner organisation, Cisco
Cisco’s UK channel chief shares some views on the year ahead and the progress made in the 2019 financial year Continue Reading
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News
04 Nov 2019
HPE supports as a service shift with partner programme enhancements
To support the ambition to offer as a service across the portfolio by 2022 HPE has started to make changes to its partner programme Continue Reading
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E-Zine
01 Nov 2019
MicroScope: The growing SD-WAN opportunity
After plenty of hype, software-defined wide-area networking is delivering revenues for the channel, but how are partners taking advantage of it? Also read about how to tackle the growing skills gap in the face of Brexit, and how businesses are supporting intelligent workspaces Continue Reading
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Opinion
30 Oct 2019
What resellers want: Countering customer frustrations
Alex Tatham, managing director of Westcoast, discusses his conclusions from the results of the company’s recent survey Continue Reading
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Opinion
29 Oct 2019
Changing of the guard: Will technology leaders soon set business strategy?
IT must increasingly align with the business to keep up with modern customer demands, leading to a change of how the technology leadership role is performed Continue Reading
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News
29 Oct 2019
NetSuite makes “largest ever” investment in channel
ERP software vendor outlines new partner programme Continue Reading
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News
28 Oct 2019
Webroot putting the ground work in before 2020 programme launch
The security player's channel chief has been spending the months post the Carbonite acquisition getting a firm grip on its indirect business Continue Reading
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News
22 Oct 2019
New Commvault channel chief promises partners greater stability
Mercer Rowe’s pledge of no more “knee-jerk reactions” welcomed by partners Continue Reading
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News
21 Oct 2019
Forcepoint in a rush to make a channel difference
Security player is turbo-charging its efforts to put structures in place to work with partners Continue Reading
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News
17 Oct 2019
Fresh image and roadmap “breathe new life” into Commvault
Commvault unveils new look and product strategy under CEO Sanjay Mirchandani Continue Reading
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Opinion
17 Oct 2019
Digital transformation: How far are we really in the journey?
Are customers really in as much of a hurry to digitally transform as the shrillest advocates of the technology would like us to believe? Continue Reading
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News
15 Oct 2019
Nutanix reassures channel in transition to software company
Nutanix launches partners services programme and pushes OEM relationships Continue Reading
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News
15 Oct 2019
Webroot and Carbonite to re-launch channel programme in 2020
Webroot talks merging channel organisations following its acquisition by Carbonite in March Continue Reading
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News
14 Oct 2019
Nutanix announces back-end rebate increases
Vendor looks to get partner compensation “on a par” with competitors Continue Reading
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Feature
09 Oct 2019
SD-WAN: How channel can make net gains
How prepared are channel partners to take advantage of the rapidly growing SD-WAN market? Continue Reading
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News
08 Oct 2019
Forcepoint using platinum and services to up consultancy levels
Security player is adding more depth to its channel programme with a couple of enhancements Continue Reading
