Channel Partner Programmes
Most vendors use their channel partner programmes to reward, incentivize and communicate with their partner base. Read about the latest trends in partner programmes and where the innovations are coming from as partner activities move increasingly online, in this section.
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News
04 Jul 2025
Channel catch-up: News in brief
Developments of note at Dell, Gamma Communications, Bytes, TD Synnex, LevelBlue, Crayon, Trend Micro and Brother UK Continue Reading
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E-Zine
04 Jul 2025
MicroScope: Navigating through uncertainty
In this issue, learn about how to navigate the multitude of challenges facing the channel today, from global politics to economics and skills. Also, discover why platforming could be the solution to speed and cost woes, and learn all about BT Wholesale’s approach to the switch to digital Continue Reading
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News
30 Sep 2020
Veeam unveils VASPs
Data management specialist backs skilled channel specialists who can help solve customer problems Continue Reading
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News
30 Sep 2020
Context: Distribution efforts through coronavirus appreciated
Resellers grateful for the help provided by distributors during Covid-19 pandemic but indicate they want more support in moving to a cloud services world Continue Reading
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News
30 Sep 2020
HPE points distribution to everything as a service
Vendor holds its distribution event with a number of enhancements being rolled out to make it easier to sell services Continue Reading
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News
29 Sep 2020
VMware continues to build on Partner Connect
Against a changing landscape, the vendor has stepped up efforts to ensure that its partner programme is delivering what the channel needs Continue Reading
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News
24 Sep 2020
Cameyo, Dynatrace and Automation Anywhere launch partner programmes
The three vendors have all decided to enhance the programmes and certifications they can offer to partners Continue Reading
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News
23 Sep 2020
Consenna sets sights on £10m revenues
Firm has seen growth ramp up over the past year and is now considering more international growth Continue Reading
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News
18 Sep 2020
As-a-service offers take centre stage at HP Reinvent
HP shares details of more services that partners can take out to those working at home during the pandemic Continue Reading
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News
17 Sep 2020
Silver Peak launches certified deployment programme
SD-WAN specialist looking to get more global partners in a position to deliver the networking technology Continue Reading
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News
16 Sep 2020
HP looks for channel to make a positive difference
Vendor launches Amplify Impact programme to encourage more diversity and inclusion across the industry Continue Reading
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News
11 Sep 2020
Nutanix ditches ‘cumbersome’ partner programme
Nutanix has replaced its partner programme with a paired-down version that rewards competencies over deal volume Continue Reading
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News
10 Sep 2020
SentinelOne thanks channel for delivering growth
Security player SentinelOne has seen its efforts to expand distribution and increase support for partners pay off in the revenue numbers Continue Reading
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News
10 Sep 2020
Fintechs ramping up efforts to get loans into SME hands
With the deadline for the government-backed coronavirus loan scheme looming, efforts are being made to try to get those small firms looking for financial aid logged onto the system Continue Reading
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E-Zine
04 Sep 2020
MicroScope: Reach out to resellers
In this issue, discover how the channel is making sure the human touch is maintained during the pandemic, with insight into how closer bonds can be developed and on how to maintain productivity. Also read about how 'hybrid working' is set to shape the future of the workplace Continue Reading
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Opinion
24 Aug 2020
How the GSI partner model has supported customers with distributed workforces
Adam Tarbox, director of the global system integrator business for EMEA at Nutanix, shares his thoughts about the impact of the pandemic and the GSI partner model Continue Reading
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News
24 Aug 2020
Hitachi Vantara aims to double channel base
Storage player has transformed its indirect approach under its current leadership and is looking to keep that momentum going Continue Reading
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News
21 Aug 2020
Channel pandemic response: Virtual events are king, but support could improve
Feedback from MicroScope’s virtual channel event reveals some insights into the current thinking in the industry, with the majority focusing on virtual events and stating they're happy with support – but nearly a quarter say more could be done Continue Reading
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News
18 Aug 2020
Dell welcomes former staffer Dagher as global channel chief
After a three-year spell running Cisco Canada, Rola Dagher returns to step into the shoes vacated by Joyce Mullen Continue Reading
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News
13 Aug 2020
Jackson marks anniversary at 8x8 with solid channel progress
8x8’s EMEA channel boss, Keith Jackson, has spent his first 12 months building a channel base to use as a platform for future growth Continue Reading
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News
11 Aug 2020
Schneider Electric increases rewards for edge-selling partners
Vendor continues to encourage engagement with edge solutions, with margins and discounts on offer Continue Reading
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News
30 Jul 2020
RingCentral sings praises of master agency model
Cloud comms player is the latest to voice support of an approach that is starting to gain more ground in the UK Continue Reading
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Feature
27 Jul 2020
Is the channel missing the ‘human touch’?
Research from Kaspersky suggests vendors need to improve their relationships with channel partners, with experts weighing in on how to develop a closer bond through programmes and education Continue Reading
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News
24 Jul 2020
Veeam, 8x8, Synaxon, Snom and Compodium reaching out to partners
This appears to be the week for many vendors to announce partner programme enhancements and changes Continue Reading
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News
24 Jul 2020
Fujitsu changes approach to training
Vendor looks to end box-ticking exercise and deliver more customised support for partners Continue Reading
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News
23 Jul 2020
NetApp looks to help partners stand out from the crowd
Vendor has made a series of enhancements to its partner programme in an effort to widen the base and improve life for those that are already signed up Continue Reading
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News
22 Jul 2020
Channel ends Q2 2020 on a high across Western Europe
Analysis of the market from Context reveals that the end of the second quarter continued to deliver growth for many across Western Europe, in spite of the pandemic Continue Reading
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News
17 Jul 2020
Vectra targeting fresh customer base with partners
Security player has ambitions to make a mark in the mid-market and is looking to its channel to play a part Continue Reading
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News
15 Jul 2020
HP looks to Amplify partner relationships
Vendor announces significant changes to its partner programme due to come into effect towards the end of the year Continue Reading
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News
14 Jul 2020
Commvault rolls out enhanced partner programme
As promised by the Commvault’s channel boss earlier in 2020, steps have been taken to make life easier and more profitable for partners Continue Reading
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News
13 Jul 2020
Mullen calls time on her spell as Dell channel chief
After more than two decades at the vendor, Joyce Mullen has decided the time is right for a fresh challenge Continue Reading
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News
09 Jul 2020
Vectra, Sumo Logic, Konica Minolta and HP work on partner programmes
Vendors continue to enhance channel progammes and sign up more resellers to the fold Continue Reading
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News
09 Jul 2020
Kaspersky: Now is not the time to pitch a fresh strategy
Security vendor Kaspersky advises its channel base to focus on helping customers with current problems Continue Reading
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News
08 Jul 2020
GTDC: Distribution shines during the pandemic
Cloud sales increased, as did as-a-service demands, but a snapshot into the past few months from the Global Technology Distribution Council found disties were more than able to react to the changes Continue Reading
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News
07 Jul 2020
Cato makes senior channel hire and rolls out support accreditation
Cato aims to keep channel momentum going with addition of global partner executive and technical support programme Continue Reading
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News
06 Jul 2020
TalkTalk Business adds partner MDF to Homeworker package
Firm follows up on launch of business-grade connectivity offering, with details of how it plans to support its channel partners Continue Reading
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Feature
03 Jul 2020
What will the ‘new normal’ look like?
With thoughts starting to turn to a post-coronavirus world, the channel is trying to work out what changes made in the past few months will stick Continue Reading
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E-Zine
03 Jul 2020
MicroScope: MSPs lend a helping hand
In this issue, read about how the Covid-19 pandemic has allowed for managed services players to show their worth, and discover how the use of collaborative tools has made businesses consider how to make conference calls more engaging Continue Reading
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News
02 Jul 2020
Resellers overcoming resistance to agent model
Avaya has seen its channel partners change their position on the master agent model as the vendor has led more of them through the process Continue Reading
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News
30 Jun 2020
Veeam channel becoming ‘calmer’ about alliances approach
Vendor has worked to increase transparency and encourage resellers to tap into the strong network of alliances it has struck Continue Reading
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News
24 Jun 2020
HPE CEO: We won’t grow the business without the channel
HPE kicks off its Discover event with a range of enhancements for the channel around its GreenLake proposition Continue Reading
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News
22 Jun 2020
Dell and Rackspace strengthen edge pitch
Vendors launch fresh products and services to make sure the channel has the answers that customers are increasingly looking for Continue Reading
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News
19 Jun 2020
Cisco: Partners heading in the right direction
The coronavirus pandemic has not knocked Cisco’s existing strategy off course, with the vendor convinced its channel is able to tackle current and future problems Continue Reading
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News
17 Jun 2020
Ingram Cloud Summit shares thoughts on the long view
Sessions at the distributor's virtual conference look beyond the current demands of the pandemic to what will be coming next Continue Reading
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News
17 Jun 2020
Westcon named ‘master agent’ for Avaya UCaaS offering
Westcon will help take Avaya’s first joint offering with RingCentral to the channel in Europe Continue Reading
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News
16 Jun 2020
Channel crying out for the ‘human touch’
Research from Kaspersky reveals that distributors and resellers want much more contact with vendors Continue Reading
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News
15 Jun 2020
Agilitas extends reach into security market
Firm signs up as a Fortinet partner as it looks to make more of an impact in the cyber security space Continue Reading
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News
10 Jun 2020
Juniper filling up Enterprise+ ranks
Networking player Juniper is not far off completing its recruitment process to get partners signed up for its enterprise targeting scheme Continue Reading
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E-Zine
05 Jun 2020
MicroScope: The surge in home working
The shift by many to home working has created opportunities and challenges for the channel as it looks to help customers through the changes. Also discover the importance of diversity in your workforce, and how Covid-19 is affecting IT events Continue Reading
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Feature
03 Jun 2020
Channel starts considering the legacy of the coronavirus
As lockdown starts to ease, considerations are turning to what the “new normal” will look like, and how it will impact the channel Continue Reading
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News
02 Jun 2020
Partner programme launches continue to stack up
Not only are those running vendor channel teams busy supporting current partners, but some have found the time and focus to devise fresh channel programmes Continue Reading
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News
22 May 2020
Secureworks launches partner programme with a difference
Cyber security vendor replaces traditional tiered structure with performance-based model Continue Reading
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News
21 May 2020
Channel at the heart of SecureAge’s UK plans
Security vendor SecureAge is starting to build its UK presence with one of the priorities being to develop a partner network Continue Reading
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News
20 May 2020
Coronavirus: Fujitsu adds to list of vendors increasing support for partners
Fujitsu has indicated it is taking steps to support its Select partners, and Adobe has come up with a solution to keep partners and ISVs busy during Covid-19 Continue Reading
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News
12 May 2020
Check Point driving partners into growth areas
Security player Check Point has seen some success in the months since launching the latest incarnation of its partner programme Continue Reading
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News
05 May 2020
IBM reaches out to MSPs and ISVs
Big Blue makes major enhancements to its partner programme with the aim of attracting and rewarding those that specialise in developing their own IP and providing services Continue Reading
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News
01 May 2020
Veritas increases number and depth of support for top partners
Data protection and management player is looking to help more partners get to the top tier of its programme Continue Reading
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E-Zine
01 May 2020
MicroScope: Staying connected
In this issue, read about how the channel is helping customers stay connected during the pandemic, with Covid-19 raising hardware demand as businesses aim to provide technology for home workers. Also discover the benefits of SD-WAN and learn about the top compliance concerns for the coming year Continue Reading
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News
24 Apr 2020
Coronavirus: HPE adds to list of vendors offering financial aid
HPE has outlined a number of initiatives designed to help partners get through the Covid-19 coronavirus crisis Continue Reading
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News
20 Apr 2020
Coronavirus: Extreme Networks adds LEAP to support partners
Vendor builds on previous moves to ease certifications and increase access to training with financial help for resellers Continue Reading
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Opinion
20 Apr 2020
What will the next phase of working look like due to Covid-19?
Andy Jane, CTO at Olive Communications, looks back at the past couple of weeks as the UK has been on lockdown to see how businesses have coped during the initial stage of the Covid-19 coronavirus crisis Continue Reading
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News
17 Apr 2020
How Covid-19 has turned the IT events calendar on its head
With coronavirus restrictions in place, IT vendors are replacing their conferences with digital events. What does this mean for the channel? Continue Reading
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News
15 Apr 2020
SecureAge and ITQuoter on the hunt for partners
The Covid-19 coronavirus pandemic has not stopped some fresh arrivals landing in the UK with the intention of building up a channel base Continue Reading
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News
15 Apr 2020
Coronavirus: Dell makes moves to ease channel finances
With the current challenges caused by Covid-19, the supplier has made changes to its MDF programmes to make life easier for the channel Continue Reading
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Feature
09 Apr 2020
Coronavirus: It’s time to support partners
Vendors have started to respond to the challenges that partners are facing with more flexibility and support Continue Reading
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News
09 Apr 2020
Helping existing customers is key for Forcepoint channel
Recently appointed EMEA vice-president of sales shares his view of how Forcepoint channel will get through the coronavirus and grow in the future Continue Reading
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News
08 Apr 2020
F5 on the hunt for DevOps channel specialists
Security player is keen to make sure it has the resellers signed up to support its recent acquisitions Continue Reading
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News
07 Apr 2020
SonicWall enhances MSSP proposition
Security player continues to develop the support it can provide to the growing managed security services provider community Continue Reading
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News
06 Apr 2020
Exclusive Networks sets up coronavirus support hub
Distributor steps up support it can provide resellers during these difficult times Continue Reading
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News
03 Apr 2020
Coronavirus: Extreme makes partner programme changes to up support
Extreme Networks has become the latest vendor to use the tools in its partner programme to increase the support it can give resellers in this difficult time Continue Reading
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News
02 Apr 2020
Coronavirus: HP increases partner support
Vendor reacts to the ongoing pandemic with moves designed to make life easier for partners and their customers Continue Reading
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News
19 Mar 2020
Fortinet offers partner flexibility with Engage programme
Security player Fortinet has launched its partner programme with a conscious move to provide several options for partners looking to work with the vendor Continue Reading
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News
18 Mar 2020
Covid-19: Suppliers arm the channel with free options
A range of suppliers have responded to the spread of coronavirus by making their technology free for partners to deliver for a limited time Continue Reading
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News
17 Mar 2020
Maplin boss looking to extend supply chain
The managing director of online electronics retailer Maplin is looking to grow the business, accepting that it will need to widen its supplier network Continue Reading
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News
12 Mar 2020
StorageCraft and eSentire increase channel focus
Vendors StorageCraft and eSentire have indicated that they will double-down on channel efforts as they look for more growth across the rest of 2020 Continue Reading
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News
12 Mar 2020
Stritt appointment adds to momentum at SentinelOne
Endpoint security specialist continues to add depth to its EMEA operations with the introduction of a seasoned channel chief Continue Reading
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News
11 Mar 2020
Cloud security concerns remain an issue
The argument that cloud security has been dealt with appear premature, according to research Continue Reading
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News
10 Mar 2020
HPE marks a year of the Tech Pro Community
Vendor shares progress on growth numbers and interactions within its tech community Continue Reading
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News
10 Mar 2020
Giacom, Renewtrak and Apstra reach out to partners
Activity to reach out to partners continues as distributors and vendors look to extend market influence Continue Reading
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News
06 Mar 2020
Commvault channel chief looking to increase relevance
This is going to be a big year for Commvault’s channel chief, Mercer Rowe, as he looks to ensure that partners get the message about the benefits of working with the vendor Continue Reading
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News
04 Mar 2020
Riverbed refocuses on its roots
Vendor returns to the core business that made its reputation, with partners being encouraged to embrace performance and visibility strategy Continue Reading
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News
03 Mar 2020
VMware cuts the ribbon on Partner Connect
The supplier has been getting partners ready for the launch of its revised programme, and has indicated that hundreds have already gained top-tier status Continue Reading
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E-Zine
03 Mar 2020
MicroScope: Making life easier for the channel
In this issue, read about how Dell is continuing on its mission to make life easier for partners by introducing improved tools, and we take a closer look at how cloud, cyber security and 5G are set to dominate over the course of 2020 Continue Reading
- 02 Mar 2020
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News
28 Feb 2020
HP Reinvent joins list of partner events hit by Covid-19
Vendor is the latest to react to the ongoing spread of coronavirus by opting to move its channel event to later in the year Continue Reading
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News
19 Feb 2020
GTDC CEO: Promoting the value of distribution
Boss of the Global Technology Distribution Council promotes the value that its membership can bring in a world of virtual distribution Continue Reading
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Feature
17 Feb 2020
Five-minute interview: Ian Ashworth, Netwrix
MicroScope puts its questions to Ian Ashworth, channel director for EMEA and APAC at Netwrix Continue Reading
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News
14 Feb 2020
Forescout responds to partner feedback with Envision programme
Security player looks to improve life for partners with more predictability and greater levels of support Continue Reading
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News
14 Feb 2020
Simmonds takes channel leadership role at HPE
Vendor chooses to promote from within as it continues to put the right executives in place across a unified sales operation Continue Reading
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Opinion
12 Feb 2020
Zero clients: The future of mobile security for the channel?
As cyber attacks and security breaches continue to grow, IT managers are seeking new ways to secure their critical business data. While thin clients have been a good option in the past, they have limited benefits for remote working. That is where zero clients step in Continue Reading
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News
06 Feb 2020
Avaya kicks off partner recruitment for UCaaS launch
Avaya previews first unified communications-as-a-service product Cloud Office following partnership with RingCentral Continue Reading
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Opinion
06 Feb 2020
Distribution – the new queen of reinvention
The IT world is all too aware of the increasing speed of reinvention, says Jonathan Wagstaff, Exertis Group, business intelligence manager Continue Reading
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News
05 Feb 2020
Dell aiming to make things simple in 2020
Vendor introduces simplified management structure, clearer rebate structures and improved online tools to support partner growth Continue Reading
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Opinion
05 Feb 2020
The catch-22 of cyber security
The cyber security industry is booming, which is good news for the channel – but that means the cyber threat is increasing too Continue Reading
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News
04 Feb 2020
Lexmark unifies partner programmes under Connect banner
Printer player looks to make life easier and more profitable for partners with launch of fresh global programme Continue Reading
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News
03 Feb 2020
Check Point increasing subscription revenues
Just a few days after launching a fresh worldwide partner programme the security vendor has revealed the growth in its subscription offerings Continue Reading
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E-Zine
03 Feb 2020
MicroScope: Power to transform
In this issue, MicroScope asks experts what to expect in 2020, and the channel shares why change is necessary to thrive in different business environments Continue Reading
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News
30 Jan 2020
Partners driving growth at Microsoft, SnapLogic and Scale Computing
A trio of vendors have shared their latest quarterly results with the channel getting a mention Continue Reading
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News
29 Jan 2020
Resellers look to distribution to underpin 2020 ambitions
Context shares more findings from its ChannelWatch report with resellers looking for more support from their distie partners Continue Reading
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News
24 Jan 2020
BETT: HP hits the road to support educational partners
Vendor aims to get its education offerings out in front of customers and support resellers across the country Continue Reading
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Opinion
13 Jan 2020
Beware of falling for the hype machine
With more companies resorting to hyperbole to sell products, Billy MacInnes warns of the necessity to see past exaggeration and look at the true effectiveness of products and technology Continue Reading
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News
06 Jan 2020
LogicMonitor planning to invest in partners
It's been almost a full twelve months since the AIOps player launched its channel programme and it is looking to build on that over the course of 2020 Continue Reading
