BT Wholesale and Mitel roll out fresh partner programmes

Comms players look to crank up support for partners with formal offerings that emphasise competencies and customer experience

BT Wholesale and Mitel’s channel partners are being rewarded with enhanced partner programmes designed to provide more support and incentives to increase cloud sales and customer satisfaction levels.

Comms specialist BT Wholesale has launched the Partner Plus programme to formalise some of its existing partner offerings and provide an established three-tier – Partner, Premium and Elite – framework.

Among the things partners have been asking the firm for has been the ability to lean on the BT Wholesale brand more. As a result, under the new programme, eligible partners can use their association with the vendor in its marketing.

The first partner to sign up for the Elite level of the programme is telephony service provider and ISP, Spitfire.

“Our relationship with BT Wholesale spans over two decades – a testament to the strength of our working partnership and a nod to future success,” said Harry Bowlby, managing director at Spitfire. “As an Elite partner, we are now able to provide additional reassurance to existing and new customers that they are partnering with an established and trustworthy business. For us, that’s a huge commercial and marketing benefit.”

Partners will be able to access sales and marketing resources and educational tools through a Partner Plus hub.

Alex Tempest, managing director of BT Wholesale, said the launch of the programme marked a change in the way the company interacted with partners.

“As Europe’s largest wholesale provider, it’s really important for us to lean into customer feedback on more simple ways of working with our business, and our Partner Plus programme does just that, providing easy access to resources, more personalised support and a brilliant digital customer experience,” he said. “We’re really excited to start to roll out Partner Plus to the channel, empowering them to benefit from our network to innovate, grow and to better serve their customers.”

Mitel has also been busy reviewing its partner programme and has enhanced its global offering with a focus on rewarding those that get behind the cloud and the customer comms lifecycle.

Partners that show a real commitment to helping customers manage their comms lifecycle will be in line for the highest rewards under the enhanced programme.

Partners will be able to earn performance points for gaining certifications and sealing cloud sales and selling subscription services, which builds on Mitel’s recent announcement of its MiCloud Connect partner managed model, providing more options on the UCaaS front.

“The way the world works shifted dramatically last year and our partners were on the front line of that transition, ensuring business continuity for countless customers through their deep knowledge of each customer’s business and with the help of Mitel technology,” said Lana King, VP partner programs, training & enablement at Mitel.

“As the definition of the workplace becomes more unique to each organisation, the expertise and insight our partner community brings will be more critical than ever to customer success. With the continued investments we are making to expand the value of our Global Partner Program, Mitel’s goal is to help partners further strengthen those relationships while also making it easier for them to maximise revenue and grow their business.”

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