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Check Point rolls out partner programme enhancements

Security player is increasing rewards for those that generate fresh orders and is giving a professional services certification for those looking to stand out in the market

Check Point Software Technologies is introducing a range of enhancements to its partner programme in an effort to reward those that drive sales of new technology for the vendor.

The security player is also cutting the ribbon on a professional services programme and expanding its lead generation campaigns.

The Check Point global Partner Growth Program enhancements come just 15 months after the vendor launched the programme and are being highlighted as a sign of the firm’s commitment to drive improvements to support partners.

“When we launched the Partner Growth Program at the start of 2020, we said we would deliver the best sales opportunities and rewards in the industry,” said Frank Rauch, head of worldwide channels at Check Point Software. “Despite the disruption of the past year, the programme delivered on those promises with strong mutual growth and, based on feedback from our partners, we are doubling down on our commitments.

“These new initiatives will help all of our partners – from innovative startups to industry giants – to identify, nurture and secure new sales opportunities with both new and existing customers to improve revenue predictability.  It also gives them added rewards to boost their profitability. Check Point remains committed to its 100% business channel model.”

The firm will offer extra discounts for deal reg and new sales, with additional margins on the table for those that bring in sales of new technologies, including CloudGuard and Harmony.

The Professional Services Certification Program is designed to appeal to engineers at partners that want to deliver better support for customers and stand out from competitors.

Check Point is also making pre-packaged lead generation campaigns available to those that want to get their messages out to customers quickly. The firm has also enhanced its White Space programme to help partners identify the best approach to take to customers once some basic details have been shared.

The vendor kicked off a revised programme in January 2020, with a focus on introducing more secured margins for some deals, including competitive win-backs or high-value competitive accounts. It also introduced an Elite tier to reward those taking a wide range of products to market.

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