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SSL certificate player Sectigo has cut the ribbon on a partner programme to increase the support it can offer for its global channel base.
The firm’s Secure Partner Programme is being rolled out to its 1,200-strong channel base, accompanied by the launch of a portal that offers access to its university training resources and options to collaborate across the ecosystem.
The channel is being tiered on the basis of engagement level, with all being offered access to training. The vendor is also making market development funds (MDF) available, along with partner pricing to make sure the most committed are rewarded accordingly.
“Partners play a crucial role in Sectigo’s growth and success,” said Michael Fowler, president of channel partners at Sectigo. “The new Secure Partner Programme enables partners to grow with us and to build a rewarding business around our suite of industry-leading web security products. We’ve designed our programme to enable success and provide the opportunity for better profitability.”
The vendor is promoting the portal as a key plank in its attempts to make life easier for partners. The channel will be able to navigate through a system and access MDF, a resource centre with sales material, webinars and events, onboarding training and the Sectigo University, which offers more than 70 courses linked to certifications and accreditation.
“The free training within Sectigo University provides pathways for partners to earn their Sectigo Secure Sales and Technical Accreditations. By achieving an accreditation, Secure Partners will maximise their investment in Sectigo solutions by standing out as a true web security expert,” added Fowler.
Michael Fowler, Sectigo
The emphasis on support and training is also a reaction to the way the world has changed in the past year, with the coronavirus pandemic driving a need for partners to be in a position to deal with a growing number of customer queries.
“The Covid-19 pandemic and increasing amount of cyber attacks have led to a substantial increase in web security issues for our partners’ customers,” said Michele Campbell, vice-president of global channel programmes at Sectigo. “Our new Secure Partner Programme aims to tackle the obstacles in the world of web security while helping our partners expand their portfolio and increase their average deal size.”
Sectigo is not averse to buying partners when it feels they can add to its proposition. Towards the end of last year, it made a double swoop, picking up SSL247, an SSL certificate and web security provider in the UK and France, and Xolphin, which operates in the same market in the Netherlands.
Those deals and the fresh partner programme come on the back of the recent acquisition of Sectigo by private equity player GI Partners and underline the firm’s intention to grow.