Channel Partner Programmes
Most vendors use their channel partner programmes to reward, incentivize and communicate with their partner base. Read about the latest trends in partner programmes and where the innovations are coming from as partner activities move increasingly online, in this section.
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News
14 Feb 2025
Channel catch-up: News in brief
Geographic expansion, partner programmes, fresh warehouses and attempts to increase trust levels in artificial intelligence have all been happening over the past few days Continue Reading
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News
06 Feb 2025
Thales encouraging wider portfolio sales
Security player introduces fresh partner programme to make it easier for the channel to sell across products, including the fruits of the Imperva acquisition Continue Reading
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News
23 Feb 2018
Netwrix looking for expanded partner base with fresh channel programme
The vendor has launched a global partner programme and put executive muscle behind it in EMEA Continue Reading
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Opinion
23 Feb 2018
Is it worth taking out a file on WekaIO? It seems to be disrupting the data industry
The artificial intelligence data player is on the hunt for channel partners and Nick Booth thinks the firm is worth a closer look Continue Reading
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News
20 Feb 2018
Rubrik shares growth stats and welcomes fresh faces
The cloud data specialist has revealed it is growing quickly and has attracted more talent to join the executive ranks Continue Reading
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News
20 Feb 2018
Commvault channel chief increasing partner support
The recently appointed channel chief at data management player Commvault has pledged to increase support for partners Continue Reading
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News
16 Feb 2018
GDPR lift and channel revenue expansion help CyberArk
The Q4 numbers from the identity management specialist reveal customers are spending on GDPR and revenues through partners are increasing Continue Reading
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News
14 Feb 2018
Channel numbers continue to swell at SonicWall
Since spinning out of Dell the security firm has received strong backing from the channel Continue Reading
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News
08 Feb 2018
Dell looking for a $50bn channel business
The vendor is aiming to take global channel revenues through the $50bn barrier as it lays down plans for a year of growth with partners Continue Reading
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News
06 Feb 2018
Channel open to more collaboration
A significant number of resellers are happy to work with other partners to make sure they avoid skill gaps and meet customer demands Continue Reading
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News
02 Feb 2018
Vodafone highlights the UC opportunities
Vodafone's UK channel chief has provided a progress report one year on from rolling out its partner programme Continue Reading
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E-Zine
02 Feb 2018
MicroScope: Steering IT in the right direction
In this issue, we look at the timing of the ideal sales pitch and just what's happening with IoT and the channel. Continue Reading
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News
31 Jan 2018
CompTIA: Digital transformation driving IT spending growth
The demand for cloud, security , IoT and a fair few other technologies should keep the channel busy throughout the rest of 2018 Continue Reading
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News
29 Jan 2018
HP and Lenovo make their educational pitches
The BETT show saw the two leading hardware players unveil more products, expand the reseller base and talk about the importance of VR Continue Reading
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News
26 Jan 2018
Couchbase formalises channel relationships
The engagement database player has launched a global partner programme to support its reseller base Continue Reading
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News
25 Jan 2018
Microsoft boasts of partner profitability levels
The vendor's partners are able to generate extra revenue for every $1 that they gain selling Microsoft Continue Reading
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Opinion
25 Jan 2018
There will be change but the channel is constant
Plenty of vendors are changing their partner programmes but as Billy MacInnes looks at recent examples he concludes all are looking for a long future relationship with partners Continue Reading
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News
24 Jan 2018
Tech Data increases support for hyper converged, security and cloud
The distributor's Advanced Solutions business has been given investment to ensure it can support resellers around key growth technologies Continue Reading
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News
24 Jan 2018
Carphone Warehouse Business rolls out dealer reward programme
Taking a lead from established reward programmes available in the IT channel the firm has launched one to appeal to mobile dealers Continue Reading
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News
23 Jan 2018
Sage looking for partners to bring in fresh customers
The software firm is stepping up support for its channel to encourage the generation of new customers Continue Reading
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News
22 Jan 2018
The attraction of the single tier approach
Crowdstrike and SecureAuth are both security vendors and have both recently taken the decision to move away from distribution Continue Reading
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News
18 Jan 2018
Dell ups rewards to encourage partners to embrace hyper converged
The vendor is keen to ensure that its partners are getting involved with the growth hyper converged infrastructure market Continue Reading
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News
18 Jan 2018
Arrow extends learning options with virtual classroom
The distributor has rolled out its virtual classroom programme in the UK and across EMEA Continue Reading
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News
17 Jan 2018
SAP increases support for partners selling SME cloud services
The vendor has increased the support that partners can gain access to if they are serious about increasing their cloud revenues Continue Reading
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News
17 Jan 2018
Riverbed: Changing times need a different partner programme
The vendor has overhauled its partner programme in a move that should align its channel with the demands of customers Continue Reading
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News
16 Jan 2018
Cisco extending channel reach
The vendor has been leaning on its distribution partners to engage more closely with a broader range of resellers Continue Reading
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News
15 Jan 2018
Managed print moving into the large format world
The appeal of managed print services is widening beyond the small format world to include larger printers Continue Reading
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News
11 Jan 2018
Channel key to future Avaya plans
With its shares going onto the New York Stock Exchange next week the firm has outlined some of its growth plans, with the channel very much part of the future Continue Reading
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News
09 Jan 2018
Citrix simplifies partner rewards programme
The vendor has used its Summit event in California to outline a revamp to its partner reward scheme Continue Reading
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News
08 Jan 2018
ConnectWise adds consulting depth with HTG acquisition
ConnectWise adds consulting and training specialist HTG to provide more support to its channel ecosystem Continue Reading
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E-Zine
05 Jan 2018
MicroScope: Grasp the social networking opportunity
An issue looking at the issues around social media, the growth in unclouding and some security industry predictions for the year ahead Continue Reading
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News
01 Jan 2018
That was the year that was - the channel
In the second part of our look back over last year the focus is on what 2017 meant to the channel Continue Reading
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E-Zine
03 Nov 2017
MicroScope: Unpacking cloud potential
In this issue of MicroScope, we look at what steps distribution has taken to help resolve the move to cloud, and in the second part of our storage roundtable coverage, vendors look at what opportunities the world of DevOps offers the channel and how flash is changing the world. Continue Reading
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News
03 Jan 2017
Dell EMC names first top tier partners
With the launch of the channel programme just a month away Dell EMC is providing more details of just who is getting the top level ranking Continue Reading
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News
24 Feb 2016
GE lures allies for Predix industrial internet dominance
Global manufacturer GE has established a partner programme for its Predix platform to drive the value of analytics across the industrial internet Continue Reading
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Feature
04 Jun 2015
Interview: Microsoft's channel head urges IP development
Phil Sorgen, Microsoft's worldwide channel head, is encouraging partners to develop their own IP as they embrace a cloud model Continue Reading
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E-Zine
20 Aug 2014
MicroScope: August 2014
An issue highlighting the opportunities in the UC market as well as the ways resellers are adapting to the growth in cloud computing. Continue Reading
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Feature
18 Aug 2014
An A-Z guide to social media
The use of social media across the channel has grown at an incredible rate, but is often lacking a strategy that really works Continue Reading
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Feature
17 Feb 2014
Two nations, one channel? The impact of Scottish independence on IT
In September Scotland goes to the polls in a referendum to decide its future and that of the UK, Alex Scroxton considers what the prospect of independence could mean for the channel Continue Reading
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News
13 Nov 2013
Amazon Web Services beefs up channel programme
Amazon Web Services is increasing the support for those resellers that put some consulting muscle behind selling its cloud offering Continue Reading
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News
07 Oct 2013
Computer 2000 renamed Tech Data
The Computer 2000 name is to disappear from the UK market 15 years after its purchase by global distribution giant Tech Data Continue Reading
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Feature
01 Feb 2013
The channel of the 1990s
Simon Quicke revisits the events that made the headlines during MicroScope's coverage of the channel in a decade of mergers, acquisitions and the millennium bug Continue Reading
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News
15 May 2012
Dell launches social media training for partners
Dell Premier and Certified partners are to get access to social media training sessions, with on-demand modules set to be added to Dell's Partner Direct portal in the near future. Continue Reading
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Feature
11 Jun 2009
Interview: Sir Peter Rigby finds fortune favours the brave
As is the case with most successful entrepreneurs, it is possible to look at the winner of this year's MicroScope Awards for Channel Excellence lifetime achievement award, Sir Peter Rigby, and gloss over the hard work and visionary career that has got him to where he is now. Continue Reading