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Oracle is holding out its arms to those resellers and developers keen to develop their own IP and built services around the vendor's cloud portfolio.
With the firm now boasting significant cloud revenues in its last Q3 numbers the focus is on working with more channel partners to ensure that the message about IaaS and PaaS is getting out to the market.
Numbers out in March indicated that Oracle was now generating cloud revenues of $1.6bn, which represented 18% of overall turnover.
Software as a service (SaaS) was up by 33% to $1.2bn on the same year-ago quarter. The supplier reported infrastructure-as-a-service (IaaS) and platform-as-a-service (PaaS) revenue as, taken together, $415m, up by 28%.
Simon Hill, head of UKI alliances and channels at Oracle, said that it had stepped up the programmes and support it could offer managed service providers and ISVs but the message was that regardless of business type it wanted to get more partners developing their own "secret sauce" to add onto its products.
"We are helping and supporting partners to create their own IP," he added "We really want to be working more closely with partners on our product set and building on top of it."
"We want to make sure partners are selling all of the cloud suite and then can add some value with their own secret sauce and IP, forming their own solution," he said.
As well as stirring the interest in IP among its existing partner base the vendor remains in recruitment mode and Hill said that it wanted to add to its ranks in the UK.
"We are looking very heavily at partner recruitment, particularly in the IaaS space," he said.
Hill said that although the focus was on cloud and IP there continued to be some partners that were taking their first tentative steps into the cloud and it would continue to hand hold those through the process.
"Those businesses that have embraced cloud and are committed are well on the road. They have crossed the chasm and are taking the business forward," he said.