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With the fourth quarter looming, the number of vendors launching partner programmes to help support channel growth has continued.
Some have been bracing their reseller networks for a while, such as HP, which announced Amplify back in the summer for a 1 November launch, and others are choosing this week to roll out changes to their programmes.
Cameyo, which specialises in digital workplaces, has been banging the drum around the rising demand for its solution and encouraging UK partners to get involved. To make that process formal, the firm has rolled out a global partner programme.
Cameyo is increasing the training and MDF available and has a partner portal that will provide a range of sales, marketing and enablement tools.
“As the world makes the permanent shift to remote working – whether that’s some of the time or all of the time – organisations of every size need a long-term solution for enabling their employees to securely access all of the applications they need to remain productive from anywhere,” said Andrew Miller, co-founder and CEO at Cameyo.
“This presents a huge opportunity for our partners to differentiate themselves and increase their revenue by helping their customers achieve secure, productive remote work.”
Meanwhile, software intelligence player Dynatrace has cut the ribbon on its Partner Competency programme to help customers identify partners that have the right skill levels.
Competencies on offer cover AIOps, DevOps, cloud, ITSM/ITOM and government and can be gained by taking courses at the Dynatrace University and have shown they can deliver the results to customers.
“Partners are integral to our expanding global business and our customers’ success as they digitally transform,” said Michael Allen, vice-president global partners at Dynatrace.
“As we have expanded the breadth of capabilities supported by the Dynatrace platform, our customers have increased their demand for partners with proven expertise and depth of experience using these capabilities to accelerate success. The Dynatrace Partner Competency programme assures customers that their partner is proficient in the use cases that matter most to them and has a verified track record of driving digital transformation.”
Automation Anywhere has also decided the time is right to roll out a global partner programme to arm its 2,000-strong partner base with the tools to keep driving demand for its robotoic process automation (RPA) technology.
The vendor is providing more online tools, enhanced sales and marketing support, and has increased the technical expertise on offer with its developer portal. It has also backed the programme up with a personnel change, with Derek Toone appointed senior vice-president, global channel partners.
“The pandemic demonstrated an acute need for automation, and now more than ever, this technology holds promise for organisations looking to transform their business, improve efficiencies and discover new opportunities to address the challenges presented by Covid-19,” said Chris Riley, chief revenue officer at Automation Anywhere.
“Our partners are key to our RPA vision as we continue to support customers on their automation journey. To meet this demand, we are investing in our channel ecosystem to propel partners to capitalise on the growth of cloud-based RPA.”