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NEC, LogicMonitor and ImmuniWeb bolster channel numbers

Firms reveal progress made so far this year in bringing fresh partners on board as they widen their channel bases

A number of vendors have been sharing their success in garnering more channel partners in the first few months of 2021.

NEC has picked up a number of resellers and bolstered its channel as the supplier seeks out those looking for fresh supplier relationships.

Referencing recent “strategic changes” in the telecoms industry, the result has seen some resellers reviewing their options and looking afresh at their vendor relationships.

As a result, NEC has recruited 50-plus resellers in the UK channel so far this year and added more across Europe and the Middle East.

The vendor is pitching a unified comms proposition that is available on-premise or in the cloud, which has proved to be popular with an SME audience.

One of the partners that has signed up with NEC in the past couple of months has been Coventry-based HBT Communications. Ajmal Hussain, managing director of HBT, said it had benefitted from the relationship so far and would recommend the vendor.

“We’ve enjoyed a smooth transition thanks to the NEC Partner Program along with excellent support from Distribution,” he said. “The demand for IP/VoIP technology and home-working capabilities the NEC portfolio provide are very strong in the marketplace.”

NEC sales director Andrew Cooper said: “Resellers want to be up and running as quickly as possible. Our partner program is built around this with increased online resource for technical, marketing and sales teams. It's proved to be a real catalyst with our new partners which is great to see.”

Expanding market

The unified comms market continues to expand, with Valuates Reports forecasting last year that the global market would be worth $74,244m by 2023. That would be achieved through a CAGR of 12.60% from 2017 to 2023.

The market watchers highlighted that due to the rise in cloud applications and growth in managed services, those with IT skills are in a strong position.

Elsewhere in the market, LogicMonitor is also reporting an increase in its channel numbers, with 11 more signing up, including CDW in the UK, to get involved with its cloud infrastructure monitoring offering.

The firm has a partner base that is largely made up of MSPs and resellers that are using the monitoring tools and has been increasing numbers over the course of the year.

“Enterprises have accelerated their digital transformation initiatives over the past 12 months and are eager to adopt cloud-based monitoring services in order to manage increasingly complex hybrid infrastructures and multi-cloud deployments,” said Sanjay Gupta, global vice-president of channel and alliances at LogicMonitor.

Application security specialist ImmuniWeb has also been boasting of channel growth, with the firm adding 95 new partners during the first quarter. Those have included MSSPs and distributors from over 15 countries.

“Our focus in 2021 will be on further geographical expansion and ongoing implementation of various compliance features into our products to satisfy growing regulatory requirements imposed upon our customers,” said Ilia Kolochenko, CEO and chief architect at ImmuniWeb. “Data protection and privacy legislation is becoming increasingly complex around the globe, and we help our customers to comply with it in a simple and efficient manner.”

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