AT&T Cybersecurity has cut the ribbon on an enhanced managed security service provider (MSSP) programme that it hopes will make life simpler for its partners.
Since launching its MSSP programme seven years ago, the firm has continued to make improvements to react to channel needs, with the emphasis on delivering consistent rewards and improved levels of support.
The vendor has committed to providing the channel with flat renewals to help MSSPs maintain the customer base. Prices will not rise at the time of renewal and if there has been a decrease then the partner will be able to pitch the better offer.
On the support side, the firm provides access to a resource centre for those with issues and has marketing funds available for those looking to grow their business with the vendor.
The firm said it was acutely aware that the cyber security landscape was ever-changing and it would be continuing to develop its unified security management (USM) product to equip partners with more tools to respond to customer needs.
Jordan Redd, senior director of sales, global MSSP and channel, at AT&T Cybersecurity, said the vendor had taken feedback from partners to make sure its latest enhancements would hit the mark.
“Our MSSP Partner Program first launched in 2014 and has allowed hundreds of MSSPs and MSPs worldwide to build successful security offerings powered by our USM solutions,” he stated in a blog post. “We also help our MSSP partners to build a strong business while improving their customers’ overall security posture and satisfaction.
“Our aim is to enable our MSSP partners to successfully monetise security capabilities and achieve exceptional growth and profits,” he added. “Ultimately, we all have the same goal: to protect businesses from cyber criminals. The AT&T Cybersecurity MSSP Partner Program is tailor-made to enable MSSPs to easily build a successful business...we’re here to support you, every step of the way,” he stated.
AT&T Cybersecurity follows in the wake of many other vendors that have recently added a fresh lick of paint to their MSSP programmes in recognition that this section of the market is growing and becoming an even more important partner base.
Earlier this summer, Cowbell Cyber also launched an MSSP programme. Comments made at the time by Isabelle Dumont, vice-president of market engagement at the firm, summed up the sense many have of the importance of engaging with more managed service providers.
“MSSPs are an important partner in the ecosystem of cyber risk management,” she said. “By partnering with Cowbell, MSSPs broaden their reach and enhance their services.”