ra2 studio - Fotolia

Cohesity, Extreme and Cloudera enhancing partner programmes

Just like waiting for buses it's turning out to be the week when numerous channel partner programme refreshes all turn up

Cohesity, Extreme Networks and Cloudera and channels will not have to wait until Christmas to unwrap the offering the vendors have for them, with both providing details of upgraded partner programmes.

Over at Curvature the partner programme has been rolled out over the course of this rear but now its the time to use it to drive mid-market ambitions.


The data management specialist introduced a channel partner programme last year and has now added tiers - premier, preferred and associate - to make it easier for resellers to understand how to gain more rewards with the vendor.

There are also market development tools being added that should make it easier for partners to work with the vendor and those that bring on board fresh customers will be gievn "lucrative incentives".

“Last fiscal year, nearly 70% of our active channel partners grew their business over 100% and many partners grew their business in excess of 200%. This enhanced program will continue to provide partners with exciting ways to increase profitability and offer greater value to customers, and it is designed to accelerate and reward partner success," said Bill Lipsin, vice president of global channels, Cohesity.

Extreme Networks

The networking player has made no secret of its plans to unify a programme that includes Aerohive partners and that is one of the main goals of the enhanced scheme being rolled out.

In addition the firm has made a virtual assistant available to speed up partner communications and is promoting cross-channel cooperation with its Collaborate2Win platform.

There will also be increased rebates for those who bring on board new portfolio sales and its Black Diamond programme will continue into 2020, with some incremental requirements around being 'cloud ready'.


The enterprise data player has enhanced its partner programme with market development funds being given to resellers, some fresh solution competencies being rolled out to address specific enterprise data use cases.

The partner portal has also been given a fresh lick of paint and more sales and pre-sales resources being created, with demo tools and regional workshops part of that offering.

“In a recent Harvard Business Review Analytic Services survey, 69% of respondents said their organization needs a comprehensive data strategy to meet its strategic goals over the next three years, but only 35% said their organization’s analytics and data management capabilities are on course to meet those goals,” said Scott Andress, VP, global channels and alliances at Cloudera.

“This represents a golden opportunity for our partners. Cloudera Connect enables partners to accelerate their customers’ enterprise data strategies, with multiple pathways including on-premise, hybrid, and multi-cloud deployments," he added.



The third-party maintenance specialist is using its partner programme as the backbone of its efforts to drive an expansion of its channel base in the mid-market. The firm has ambitious plans to grow its indirect business and over the course of this year has invested in a channel management team and a fresh partner portal.

“Our 2020 plans include a doubling of our UK partner base by allowing partners to front and extend service offerings to customers but without incurring the overheads of their own professional services group, with engineers guised as their own, if partners elect," said Christo Conidaris, VP sales EMEA, Curvature.

"By offering additional services to their key customers, resellers can get even closer to helping the end user reaching their core IT objectives outside of just selling hardware," he added.

Read more on Channel Partner Programmes